Research Paper

The paper highlights the entrepreneur’s reception to various issues. It includes statements on the marketing mix issue, and respondents were asked to express their agreement/disagreement on a Likert scale. The findings show that small manufacturers are not well-versed in marketing techniques and do not use modern tools like e-marketing or web marketing. Promoting products through […]

The text below is aand unified version of the original text, while preserving the and their contents. Mattie Koala conducted a study titled “Strategic Marketing and Its Effect on Business Performance: Moderating Effect of Country-specific Factors,” which highlights the importance of marketing efforts and expertise in effectively categorizing ideas and inventions. Neglecting the significance of […]

With an 8% GAP growth rate, governmental Infrastructure augmentation and population expansion, the Indian cement industry is a market of opportunities waiting to be tapped. A direct implication of this sector growth is the influx of multinationals like Holm and Leafage, which will drive Indian cement companies In the building Industry to adapt new business […]

Customers are categorized as either active or inactive. Active customers receive four catalogs per year, while inactive customers receive one or two in an attempt to regain their interest. Some active customers become inactive each year if they haven’t made a purchase for three consecutive years. However, despite this turnover, yearly sales remain steady at […]

Researching is a challenging task which each student should do while being at university. No matter which major is yours, scientific investigation is an indispensable part of any assignment. You may be asked to write an academic paper. That is why you will have to deal with examining the issue of discussion under various aspects. […]

Because of their time constraints, the company relies on a PR agency for market research, demonstrating effective business management. Doorman’s distinctiveness lies in its dual role as a daytime restaurant/bar and a nighttime bar/club/entertainment venue. However, there are some drawbacks, such as a small dance floor on Friday and Saturday nights, limited room for future […]

The University College of the Caribbean (USC) was established to meet the increasing demand for higher education in corporate and rural areas of Jamaica. It is recognized as one of the top private higher education institutions in the country and has been accredited by the University Council of Jamaica (JUJU) and received full matriculation status […]

Ricer’s conducted a Marketing Research on the Promotion Strategy of MBA program in Hong Kong with the aim of enhancing its promotion. The research used an online questionnaire and employed Descriptive Statistics and Cross tabulation Analysis. The survey was carried out in Hong Kong, collecting a total of 100 samples. The Management Decision Problem is […]

Marketing research is “the process or set of processes that links the consumers, customers, and end users to the marketer through information -? information used to identify and define marketing opportunities and problems; generate, refine, and valuate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information […]

This analysis focuses on the advertising activity of JP “Coca-Cola Almost Bottlers” ALP and the future prospects for the “Sprite” brand. Advertisements can be found in various forms such as magazines, newspapers, television, billboards, radios, buses, and cars. The purpose of advertising is to communicate a company’s products or services and persuade consumers to buy […]

The expected growth of wireless data traffic from 2012 to 201 5 as predicted from Cisco systems Inc. Will Increase by 2600% & expected Investment by US firms In the G market from 2012 to 2016 Is $53 billion. The smartened industry is set to change in 2013. Emerging Asia-Pacific will 2012. The smartened market […]

Introduction The Gap Inc. is a global specialty retailer that operates stores selling casual apparel and accessories for men, women, and children (Yahoo Market Guide, 2001). Under the Gap, are the Old Navy and Banana Republic brands (Yahoo Market Guide, 2001). Demographic/Psychographic/Geographic Segmentation Gap The Gap’s target age segment is males and females ranging from […]

Imprints on Planet Earth| Consumerism effects Is consumerism just another fancy word for shopping? Who is to say that one person’s ecological footprint from consuming has no effect on the planet? An ecological footprint, also known as a carbon footprint, is the scientific measure of one’s consumption and the effect of their expenditure to the […]

The decision-making process (DUMP) for Metallic, Cambridge Sciences Pharmaceuticals’ (SSP) new weight-loss drug involves several people. The product end-user is the main subject of the decision-making process, but other external parties interject at different stages, influencing the consumer’s ultimate decision. Below is the flow Meatball’s consumers would go through as part of their shopping behaviors. […]

The research was conducted through websites, a book and interviews with sales person and classmates. After my research I found out that Jordan Brand Classics have a great strength on celebrity appeal and consumer loyalty, but the weakness about the version of the shoes is also obvious. Also, based on the fact that social network […]

On top of that, she embraced transformational change and had proven her ability to make it happen in multiple realms. The Board would welcome her in the WIN leadership role. But Squiggle first needed to persuade her that taking the role would be as good for her own career as it would be for the […]

This semester we chose to develop a Six Sigma analysis on the manufacturing process of computers at Dell, Inc. Our goal was to take the manufacturing process currently in place for the production of laptops and desktop PCs and maximize quality, efficiency, and the longevity of the computers. Historically, Dell has been known as an […]

The rise of Asia has significantly transformed the global commodities market. As the largest consumer of metals, Asia now holds the power to dictate global prices and its influence extends beyond metals. In addition, the commodities derivative market is experiencing rapid growth in Asia, with more commodities derivatives becoming available on regional exchanges as regulatory […]

Bangalore Report on Analysis of various parameters affecting the buying behavior for school Buses and creation of brand awareness for Tata school buses Tata Motors Ltd. Introduction  Automobile Industry – An Overview Global Scenario10 Potential of the Automobile Industry Overview of the Automotive Industry in India Trends for Indian Automobile Sector Evolution of the Automotive […]

Preface The Impact of Information Technology on the Workforce of the Future To determine the impact of information technology on the workforce of the future, I conducted a study using an historical perspective on the use of information technology in the workplace and by the workforce. This study also considered recent trends in workforce management […]

The term “Fabian empathy” is used by service strategists to prevent mechanical human interactions. It ensures that employees serving customers are responsive, competent, and empathetic. It means not only listening to people’s needs but also demonstrating empathy. Some people view service as a performance where employees are the performers representing the company from the customer’s […]

Abstract In this research study the emphasis is drawn toward determining the factors contributing to success of strategic alliances. These factors will be uncovered by analyzing the internal and external factors influencing strategic alliances and the phases through which these alliances evolve. In order to provide this research study with a practical element two case […]