Research Paper

Everyone thinks they know what personality means, but not many can confidently define it. In this context, personality is referred to particular traits that are key in prospering in professional business services. The concentration is on the critical levels of technical expertise, intellectual capacity, and relational attributes that propel individuals towards triumph in marketing/sales within […]

International joint venture according to its definition is an enterprise which is formed as a result of the integration of the businesses of two companies. Businesses of one party are transferred to the Company and as consideration for such transfer; shares are issued by the Company and subscribed by that party. The other party subscribes […]

This article aims to review prevailing studies on employing nostalgia as a marketing tactic, within the context of advertisements and products designed to elicit nostalgic feelings in consumers. It will delve into key definitions and origins of nostalgia, and how these can be practically applied by contemporary marketers. Since the early 90s, there has been […]

The 1947 murder of Elizabeth Short has remained one of Hollywood’s most notorious unsolved cases in Los Angeles history. The cold case has been passed down from detective to detective searching answers or any clues to help put the case to rest. The Black Dahlia was actually Elizabeth Short: a young, aspiring actress from a […]

Countries that are underdeveloped sit at the lower end of the global economy scale characterized by prevalent severe poverty and harsh living conditions. Infrastructure, reliable health care, and other social services are often scarce or non-existent. Political instability, which manifests as long-standing civil wars or armed clashes with other countries, dictatorships, and corruption are common […]

Considering the present challenges encountered by the company, particularly emphasizing on the considerable decrease in sales volume recently, especially during December, a comprehensive market research is indispensable to address the necessary research areas and related questions. Such questions include: * Determining factual data regarding the percentage of market segment (customers) based on wealth (upper/middle class), […]

A married couple were awakened by a call at 2:00 a. m. The wife, a blonde, picked up the phone, listened a moment, and said, “How should I know, that’s 200 miles from here! ” and hung up. Her husband asked, “Who was that? ” She replied, “I don’t know; some woman wanting to know […]

Back in 1996, a particular car outshined all others. The General Motors EV-1, with its zero-emission feature and attractive, streamlined design was unrivaled. Operating without the need for gas or oil, this car’s only power source was electricity, making it extremely environmentally friendly. In line with California’s zero-emissions vehicle policy which required automakers to offer […]

In today’s competitive and dynamic world, everything gets changed with a swift pace. Organizations need to be more proactive and competent as this is a world of globalization and world has become a global village. In this global village, organizations who do not possess a competent workforce, usually are not able to make a remarkable […]

“Creativity is seeing something new when you look at something old; it is all heart of civilization and is the driving force of revolution.” – David Ogilvy. It is an accepted fact that there should be an element of creativity in an advertisement. This creativity is something new, unique, extreme attractive and appealing to the consumers. […]

In the 1950s the social psychologist Solomon Asch conducted a famous experiment that highlighted the weakness of the person in a mass society when he is confronted with the differing opinion of a majority, and the tendency to conform even if this means to go against the person’s basic perceptions. He demonstrated that naive subjects […]

The portable electronic device commonly known as the “mobile phone” or “cell phone” or “hand phone” is called the Cellular telephone. It is used for long-range mobile communication and offers various additional services such as text messaging (SMS), email, Internet access through packet switching, and photo and video sharing via MMS. Most mobile phones connect […]

Leander Adrian Paes, born 17 June 1973 (Aged 37), is an Indian professional tennis player who currently features in the doubles events in the ATP tour and the Davis Cup tournament. Having won 6 Doubles and 6 Mixed Doubles Tennis Grand Slam titles and finishing runners up in numerous other Grand Slam finals, he is […]

Trends in Employee Assistance Programs Over the last 30 years, Employee Assistance Programs (EAP’s) have been on the fast-track of evolution. EAP’s have evolved into sophisticated wellness programs that address many issues that affect the lives of employees and negatively impact job performance. These issues can range from depression, anxiety disorders, substances abuse, and marital […]

Many of Poe’s tales portray characters which intently harm other creatures or people and enjoy the process of doing so. This tendency which Poe himself called “the spirit of perverseness”(Poe 10) in The Black Cat is described as the need to cause pain to other being without any reason, evil per se. However, from a […]

Introduction Construction is the largest industry in the world, benefiting all stakeholders. Improved productivity through virtuous collaborating will help in bringing to the owner a quality facility, in a shorter time, at a lower cost. When we look to ethics in the area of construction quality, time and cost are the area of concern to […]

The Montreal Protocol, an extension of the Vienna Convention for Protecting the Ozone Layer, is designed to protect the ozone layer by stopping the production of various substances believed to be responsible for its degradation. This global treaty was opened for signatures on September 16, 1987 and came into force from January 1, 1989. The […]

Vince Gotera’s Poem “Beetle on a String” refers to the Philippines cultural traditions of a father teaching his son how to catch and tie beetles as pets. The author explains it to be a Filipino children’s sport. This is a cultural aspect of the Philippines is with very strong family values and traditions. It is […]

The upholstered furniture and beds market is estimated to be worth around 400 billion dollar. Both markets grew substantially during the boom period of the late 1980’s and suffered significant decline during the prolonged recession of the early 1990’s. Imports and exports have become increasingly significant, with imports having grown to around 17 percent of […]

Everett Rogers is widely recognized as a pivotal figure in revolutionizing perceptions on mass communication. He significantly contributed to the progression of mass communication theory, chiefly through his book titled Diffusion of Innovations. Internationally acclaimed for its forward-thinking approach, Rogers’ work continues to steer scholarly and communicatory discourses. Besides his famed work, he was also […]

Ethics of doing business in a country with totalitarian government is considered oppressive because business ethics are such that business houses do not feel that they are independent and have to constantly act under the pressure of the government. Not only this bribery and moving ahead through contacts is considered normal and there are very […]

Michael Eisner, former CEO strained several important relationships to the Walt Disney Company because of his abrasive style and tendency toward micromanagement. During his 22-year tenure at Walt Disney, ex-CEO Eisner fought with the Miramax founders Harvey and Bob Weinstein over financial details relating to the purchase of Miramax. Eisner also bumped heads with Steve […]