Quiz 5 Midterm Study Guide
In the context of Web marketing, _____ are display ads that appear on top of a browser window, blocking the user’s view.
activities to support customers after the sale of products
In a value chain, service involves _____.
In Web marketing, with _____, information is sent to users based on their previous inquiries, interests, or specifications.
The brokerage model
A ______ is a e-commerce business model that brings sellers and buyers together on the Web and collects commissions on transactions between these parties.
Electronic data interchange (EDI) and electronic funds transfer (EFT) are forms of__________e-commerce transactions.
E-commerce sites that use the _____ collect data on consumers and businesses and then sell this data to other companies for marketing purposes.
E-commerce is a part of ___.
_____ is a subset of e-commerce.
E-commerce activities that take place within an organization’s data communication network are part of _____.
A _____ concentrates on a specific function or business process and automates this function or process for different industries.
A _____ is about the size of a credit card and contains an embedded microprocessor chip for storing important financial and personal information.
A _____ is initiated by a group of consumers and enables a customer to bid on specific products or make a request for quotation (RFQ) at a common place for selling products.
seller-side marketplace model
A popular application of the__________, which is a major business-to-business (B2B) e-commerce model, is e-procurement.
concentrate on selling products to generate profit
A similarity between e-commerce and traditional commerce is that both:
A(n) _____ is an artificial intelligence application that can be used for Web marketing.
A(n) _____ is the electronic exchange of money or scrip.
Wireless wide area networks
_____ support m-commerce apps.
_____ relies on text-to-speech technologies
_____ is a mix of traditional commerce and e-commerce.
In the context of e-government applications, crisis response is categorized as a _____ application.
In the context of e-government applications, e-training for government officials is categorized as a _____ application.
________ strategies, in-game mobile marketing uses mobile ads that appear between loading screens within popular games.
In the context of the seller-side marketplace model, _____ prevents purchases from suppliers that are not on the approved list of sellers.
allows Web browsers to select only the data requested in a search.
Jack is a gamer, and every time he plays at a gaming center, he pays five dollars using a card that he recharges electronically every week. It is evident that Jack uses _____ as the mode of payment.
Large corporations (such as General Electric or Boeing) as well as consortiums of large companies use the _____ model.
wireless application protocol (WAP)
Mobile commerce (m-commerce) is based on the _____.
one method of conducting voice-based e-commerce is using ____.
Online auction sites that involve business transactions between users of products and services are categorized as _____ e-commerce.
_____, in e-commerce, means all market participants can trade at the same price.
_____ offers a secure, convenient, and portable tool for online shopping and stores personal and financial information, such as credit card numbers, passwords, and PINs.
_____ is the first activity involved in a typical business-to-consumer (B2C) cycle.
_____ is a primary activity in a value chain that involves processing raw materials into finished goods and services.
_____ is a primary activity in a value chain that involves moving and storing products, from the end of the production line to end users or distribution centers.
_____ are community-based marketplaces that enable individuals to communicate directly with each other and conduct e-commerce operations.
The__________of e-commerce is an extension of traditional marketing media, such as radio and television.
The__________is an HTML tag that provides information on the keywords that represent the contents of a Web page.
The__________concept introduced by Michael Porter consists of a series of activities designed to meet business needs by adding cost in each phase of the e-commerce process.
The__________, a widely used business model in e-commerce, refers to generating revenue from more than one source.
Third-party exchange model
_____ is not controlled by sellers or buyers. Instead, it is controlled by a third party, and the marketplace generates revenue from the fees charged for matching buyers and sellers.