Quiz 5 Midterm Study Guide – Flashcards
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In the context of Web marketing, _____ are display ads that appear on top of a browser window, blocking the user's view.
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pop-up ads
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In a value chain, service involves _____.
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activities to support customers after the sale of products
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In Web marketing, with _____, information is sent to users based on their previous inquiries, interests, or specifications.
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Push Technology
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A ______ is a e-commerce business model that brings sellers and buyers together on the Web and collects commissions on transactions between these parties.
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The brokerage model
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Electronic data interchange (EDI) and electronic funds transfer (EFT) are forms of__________e-commerce transactions.
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Business-to-Business (B2B)
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E-commerce sites that use the _____ collect data on consumers and businesses and then sell this data to other companies for marketing purposes.
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infomediary model
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E-commerce is a part of ___.
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e-business
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_____ is a subset of e-commerce.
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Social Commerce
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E-commerce activities that take place within an organization's data communication network are part of _____.
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intrabusiness e-commerce
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A _____ concentrates on a specific function or business process and automates this function or process for different industries.
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horizontal market
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A _____ is about the size of a credit card and contains an embedded microprocessor chip for storing important financial and personal information.
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smart card
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A _____ is initiated by a group of consumers and enables a customer to bid on specific products or make a request for quotation (RFQ) at a common place for selling products.
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buyer-side marketplace
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A popular application of the__________, which is a major business-to-business (B2B) e-commerce model, is e-procurement.
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seller-side marketplace model
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A similarity between e-commerce and traditional commerce is that both:
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concentrate on selling products to generate profit
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A(n) _____ is an artificial intelligence application that can be used for Web marketing.
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intelligent agent
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A(n) _____ is the electronic exchange of money or scrip.
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electronic payment
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_____ support m-commerce apps.
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Wireless wide area networks
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_____ relies on text-to-speech technologies
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Voice-based e-commerce
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_____ is a mix of traditional commerce and e-commerce.
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Click-and-Brick e-commerce
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In the context of e-government applications, crisis response is categorized as a _____ application.
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government-to-government
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In the context of e-government applications, e-training for government officials is categorized as a _____ application.
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government-to-employee
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________ strategies, in-game mobile marketing uses mobile ads that appear between loading screens within popular games.
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mobile marketing
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In the context of the seller-side marketplace model, _____ prevents purchases from suppliers that are not on the approved list of sellers.
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e-procurement
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allows Web browsers to select only the data requested in a search.
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ebXML
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Jack is a gamer, and every time he plays at a gaming center, he pays five dollars using a card that he recharges electronically every week. It is evident that Jack uses _____ as the mode of payment.
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E-cash
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Large corporations (such as General Electric or Boeing) as well as consortiums of large companies use the _____ model.
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buyer-side marketplace
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Mobile commerce (m-commerce) is based on the _____.
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wireless application protocol (WAP)
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one method of conducting voice-based e-commerce is using ____.
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E-wallets
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Online auction sites that involve business transactions between users of products and services are categorized as _____ e-commerce.
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Consumer-to-consumer
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_____, in e-commerce, means all market participants can trade at the same price.
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price transparency
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_____ offers a secure, convenient, and portable tool for online shopping and stores personal and financial information, such as credit card numbers, passwords, and PINs.
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an e-wallet
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_____ is the first activity involved in a typical business-to-consumer (B2C) cycle.
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Information sharing
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_____ is a primary activity in a value chain that involves processing raw materials into finished goods and services.
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Operations
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_____ is a primary activity in a value chain that involves moving and storing products, from the end of the production line to end users or distribution centers.
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outbound logistics
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_____ are community-based marketplaces that enable individuals to communicate directly with each other and conduct e-commerce operations.
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peer-to-peer
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The__________of e-commerce is an extension of traditional marketing media, such as radio and television.
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advertising model
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The__________is an HTML tag that provides information on the keywords that represent the contents of a Web page.
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meta tag
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The__________concept introduced by Michael Porter consists of a series of activities designed to meet business needs by adding cost in each phase of the e-commerce process.
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value chain
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The__________, a widely used business model in e-commerce, refers to generating revenue from more than one source.
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mixed model
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_____ is not controlled by sellers or buyers. Instead, it is controlled by a third party, and the marketplace generates revenue from the fees charged for matching buyers and sellers.
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Third-party exchange model
