Q7 – Flashcard
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What percentage of 18- to 29-year-olds use the Internet as their major news source?
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71
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In media jargon, what is a small clip from a candidate speech referred to as?
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a "sound bite"
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Which of the following is the most subtle manner in which the media affects politics?
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priming
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One of the most direct ways the media affects politics is via its __________ role.
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agenda-setting
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Because people generally consume media that reinforces their existing beliefs, it takes broad coverage with an unambiguous message to change peoples' minds. What does the textbook call this phenomenon?
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"loud signal"
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Compared to other countries, the US has private TV stations.
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more
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What is the daily audience in the United States that goes to the publicly owned PBS?
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less than 2%
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What did the Telecommunications Act of 1996 accomplish?
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It allowed for cross-ownership of media outlets by media conglomerates.
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What government agency was created in the FDR administration to referee the airwaves?
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Federal Communications Commission
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What classic "rule of thumb" guides local TV news?
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"if it bleeds it leads"
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Which group is most likely to claim the media is biased?
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Republicans
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What remains the top source of news for most Americans?
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television
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Which type of media bias is most obvious?
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commercial
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One of the reasons the Internet may hamper quality democracy is that it
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incubates lies, malice, and falsehoods.
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"Clicktivism" suggests that the Internet
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will enhance democratic accountability.
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What news source are people LEAST likely to utilize to obtain campaign coverage?
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local paper
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The corporate setting helps blur the line between news, politics, and entertainment, a phenomenon now described as
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infotainment
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Which two networks monopolized the television news business during the 1960s and 1970s?
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CBS and NBC
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In the 1830s, ______ became the first mass media.
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newspapers
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What is the textbook's definition of mass media?
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Media for the masses
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Which war was known as the first media war?
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Spanish-American War
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During the 1930s, who delivered a weekly radio address known as the "Fireside Chat"?
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Franklin Roosevelt
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Which of the following is NOT one of the most obvious forms of media bias, as reported in the textbook?
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ideology
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A news channel providing equal time to a Republican and Democratic elected official on a particular issue demonstrates:
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fairness doctrine
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What is the fifth-largest network in the United States?
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Univision
