Q: Skills for Success, Reading and Writing #3, Unit 3

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logo
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(n) the symbol of a company “Nike and McDonald’s have two of the most commonly recognized logos in the world.”
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sponsor
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(v) to support, especially by giving money through funding “Large companies sponsor sports teams so that they can promote their logos and products.”
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assure
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(v) to make someone certain or sure of something “The teacher assured him that his marks were good and that he didn’t have to worry about failing.”
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profit
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(n) income (minus expenses) “Her expenses were just as high as her income, so she had no profit from her business.”
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invest
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(v) to commit money to something hoping to get a financial return “Many people are investing in real estate in Toronto because they think property values will increase.”
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market
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(n) a group or category of consumers (or customers) “Your product is interesting, but do you think there is a market for it? Are there people who would buy it?”
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stability
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(n) the quality of being strong and not likely to fall “The economy has a lot of stability, so investors feel confident.”
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dependable
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(adj) reliable “My car is old but very dependable. It never breaks down.”
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expansion
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(n) an increase “There has been a large expansion of capitalism in China.”
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image
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(n) how you appear to other people; what other people think of you “McDonald’s does not always have a good image because it’s food is considered unhealthy.”
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demanding
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(adj) difficult; having many requirements “Completing a university degree in a second language is very demanding.”
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trend
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(n) a general tendency or direction “It is currently a trend to wear large glasses.”
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due to
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because of “He was delayed due to the storm.”
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motion
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(n) movement “The conductor started the concert with a quick motion of his hand.”
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aggressively
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(adv) doing something with excessive force or rudeness “When the student realized that he was going to fail, he got really angry and waved his finger aggressively at the teacher. For this, he was suspended from school.”
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exception
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(n) someone or something that is not included in a general rule “Since you have a religious holiday, I will make an exception and allow you to miss the test.” “Everyone must follow this rule. There are not exceptions.”
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dedication
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(n) commitment, will to succeed “Students, just like athletes, need to have dedication to achieve their goals.”
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sign
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(n) an indication “Sore muscles are a sign that you’ve worked very hard.” “Drinking alone and excessively is a sign of alcoholism.”
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recover
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(v) to get better; to improve after an injury or health problem “Sorry to hear that you have the flu. I hope that you will recover quickly!” “The athlete hurt his knee and needed three months to recover.”

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