Propaganda Techniques

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Jingle/slogan
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A short, easily-remembered verse or tune. (Like a good neighbor, State Farm is there)
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Cartoon character
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An animated character that promotes a product. (Tony the Tiger)
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Celebrity endorsement/testimonial (star appeal)
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Using well known person or organization to promote a product. (MJ on Wheaties)
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Transfer
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Associating a person or idea with something everyone thinks is good. (Beats by Dre)
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Image appeal
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The product will make you a better looking, healthier, richer, more popular, happier, etc. (Weight Watchers)
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Bandwagon
Bandwagon
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Join a movement or crusade simply because everyone else is doing it
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Sensory Appeal
Sensory Appeal
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Sounds or pictures appealing to the senses are featured.
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Comparison Appeal
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This brand is better than the other brands of the same product. (Bounty paper towels compared to regular paper towels)
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Savings
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You will save money or get something free if you buy this product. (Buy one get 1 free)
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Nostalgia
Nostalgia
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This appeal implies that this product takes you back to the \”good old days\” or back to nature, etc.
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Humor
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The use of humor may help people remember the ad and want to buy the product because of the positive association with it. (GoDaddy, Old Spice commercials)
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Statistics
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The use of facts or statistics (even if they are meaningless) to impress people and encourage them to buy a product. (75% dentists would recommend this toothpaste)
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Rule of three
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A technique of grouping together three words,ideas or phrases for emphasis. (Just do it, I’m lovin’ it)
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Exaggeration
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To make an overstatement or to stretch the truth. (Axe- Unlimited female attraction)

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