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Promotion test 1 – Flashcards

Rae Jordan

8 July 2022

question

Promotion refers to all of the..

answer

activities a seller uses to persuade consumers to buy

question

some promotion activities are intended to _____ and ____ consumers

answer

inform and remind

question

other promotional actives exist ____ and______

answer

engage and entertain

question

in the 21st century, promotion has become much more focused on ______ and ______ because as consumers we are _______

answer

entertainment and engagement, OVERCONNECTED

question

sharing economy is also known as:

answer

collaborative economy, peer to peer economy or collaborative consumption

question

in a sharing economy, people share _____ directly with each-other, coordinated via the internet, bypassing commercial enterprises

answer

assets

question

businesses can benefit from sharing economies through events such as:

answer

flash sales, in app purchases and shopping parties

question

fauxsumerism is the preference for:

answer

shopping over buying

question

social shopping is an e-commerce method that combines ________ and _____

answer

social networking and shopping

question

examples of social shopping sites:

answer

etsy and polyvore

question

social shopping mimics:

answer

experiences found in physical stores

question

offline retailers describes

answer

the event of online stores building physical stores, such as birchbox and nastygal

question

pop up shops are:

answer

temporary retail spaces that spring up in unusual places

question

omnichannel retailing is the evolution of:

answer

a seamless approach to the consumer experience through all available shopping channels such as mobile internet devices computers brick and mortar stores television radio, etc.

question

disruptive innovation is a term coined by

answer

Clayton Christenson

question

disruptive innovation describes a process by which...

answer

a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves up market, eventually displacing established competitors, the people who do this are referred to as disruptors

question

cause marketing involves a cooperative effort between

answer

a for profit business and a non-profit org

question

marketing is defined as:

answer

the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients partners and society at large

question

marketing mix:

answer

product price place promotion

question

branding is the process involved in:

answer

creating a unique name and image for a product in the consumer's mind through promotion

question

communication refers to:

answer

the transmission or exchange of information

question

there must be ____ _____between the message receiver and the message sender for communication

answer

common thinking

question

communication begins with the _______

answer

sender

question

the arrangement if words and symbols is termed _____

answer

encoding

question

_______ are the methods by which the message is translated

answer

channels

question

buzz marketing also known as _____, manages what?

answer

viral marketing, word of mouth discussions

question

once the message has been sent, the receiver must ______ the message, which means transform in back into thought

answer

decode

question

feedback is:

answer

the response from the receiver back to the sender and lets the sender know that it was received and how it was understood

question

the tools used to achieve marketing and communication goals are referred to as the _____ ____

answer

promotion mix

question

in fashion, the promotion mix categories include:

answer

advertising, direct marketing, sales promotion, public relations, personal selling, fashion shows, special events and visual merchandising

question

advertising can be ____ or ____

answer

traditional or digital

question

advertising is any:

answer

non-personal message paid for, placed in the media, and controlled by the sponsor

question

_____ ____ described the process by which organizations communicate directly with target customers to generate response or transaction

answer

direct marketing

question

sales promotion refers to the activities that:

answer

provide extra value or incentives to customers, distributers or employees to generate immediate sales

question

_____ _____ is a distinctive management function that helps establish and maintain mutual lines of communication, understanding, acceptance and cooperation between an org and its publics

answer

public relations

question

public relations shapes ___ _____

answer

public opinion

question

_______ ____ is the direct interaction between the consumer and the seller for the purpose of making a sale

answer

personal selling

question

a ____ ___ is a one-time occurrence with planned activities focused on a specific purpose

answer

special event

question

___ ____ is the physical presentation of products in a nonpersonal approach to promote the image of a firm and the sale of merchandise to consumers

answer

visual merchandising

question

Integrated marketing communications involves:

answer

coordinating the different promotional elements with other marketing activities, USE OF ONE BRANDING MESSAGE THROUGHOUT ALL

question

some _____ AND _____ considerations when promoting are: persuasion, ethics, gender, globalization, children, cultural diversity

answer

social and ethical

question

_____ ______ researches study the decision marking processes

answer

CONSUMER BEHAVIOR

question

fashion _____ is the act of acquiring and using products

answer

consumption

question

___ ___ is the process of choosing among possible alternatives

answer

decision-making

question

shopping at the same store for the same brand without much thought is:

answer

routine decision making

question

products that are inexpensive and of low risk to us result in

answer

low-involvement purchases

question

internal influences on consumers to refer to:

answer

those elements that are part of the internal makeup of the consumer such as attitude, perceptions, personalities and motives

question

consumers have _____ towards products

answer

attitudes

question

the behavioral intentions sequence:

answer

experiences--->beliefs--->attitudes---->intentions----->behaviors

question

____ is the process of becoming aware of something through senses

answer

perceptions

question

personality is the combination of:

answer

characteristics or qualities that form an individuals distinctive character

question

____ are the reasons customers buy

answer

motives

question

_____ ____ on consumers are elements that are not part of their internal makeup and are learned from being around others

answer

external influences

question

external influencers include:

answer

culture, status, values and reference groups

question

____ refers to a persons social group or professional standing

answer

status

question

_____ are our principle standards of bahvior

answer

values

question

a ____ ___ is a group of people related to us or with similar values that we use to inform attitudes and behavior

answer

reference group

question

a ____ is a system for putting things into groups according to their similarities

answer

typology

question

____ are the earliest adopters of fashion

answer

innovators

question

the rise stage is associated with:

answer

early adopters and opinion leaders

question

obsolescence is associated with fashion _______

answer

laggards, 16 PERCENT OF BUYERS

question

_____ _____ involves dividing a large population of consumers into subsets of consumers called ___ ___ or ___ ____

answer

market segmentation, target market or market segment

question

demographic segmentation groups consumers based on the:

answer

statistical characteristics of a population

question

the time in which a consumer was bord creates a bond with other consumers born in this time greating groups called:

answer

age cohorts

question

personal income is:

answer

gross amount of income from all sources: wages and salary, interest and dividends

question

disposable income is

answer

personal income minus taxes

question

discretionary income is what is left over after all ___ have been covered

answer

necessities

question

race is the...

answer

biological heritage of an individual

question

_____ is the description of a group bound together by ties of cultural homogenieity

answer

ethnicity

question

___ ___ groups consumers by geopgraphical areas

answer

geographic segmentation

question

___ ___ groups consumers based on social class, lifestyle characteristics, activities, interests and opinions

answer

psychographic segmentation

question

____ ___ groups consumers based on specific patterns of hebior they display when making purchase decisions

answer

behavioral segmentation

question

_____ segmentation groups consumers based on their needs or problems and the benefits they will get from buying

answer

benefit

question

research data is obtained from two sources:

answer

primary and secondary

question

the three types of primary research are:

answer

exploratory, descriptive, casual

question

primary data is achieved through these three:

answer

observational research, survey research, experimental research, focus group research

question

types of secondary research are:

answer

holistic, data driven, consumer-centric and storytelling

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Unlock answers

question

Promotion refers to all of the..

answer

activities a seller uses to persuade consumers to buy

question

some promotion activities are intended to _____ and ____ consumers

answer

inform and remind

question

other promotional actives exist ____ and______

answer

engage and entertain

question

in the 21st century, promotion has become much more focused on ______ and ______ because as consumers we are _______

answer

entertainment and engagement, OVERCONNECTED

question

sharing economy is also known as:

answer

collaborative economy, peer to peer economy or collaborative consumption

question

in a sharing economy, people share _____ directly with each-other, coordinated via the internet, bypassing commercial enterprises

answer

assets

question

businesses can benefit from sharing economies through events such as:

answer

flash sales, in app purchases and shopping parties

question

fauxsumerism is the preference for:

answer

shopping over buying

question

social shopping is an e-commerce method that combines ________ and _____

answer

social networking and shopping

question

examples of social shopping sites:

answer

etsy and polyvore

question

social shopping mimics:

answer

experiences found in physical stores

question

offline retailers describes

answer

the event of online stores building physical stores, such as birchbox and nastygal

question

pop up shops are:

answer

temporary retail spaces that spring up in unusual places

question

omnichannel retailing is the evolution of:

answer

a seamless approach to the consumer experience through all available shopping channels such as mobile internet devices computers brick and mortar stores television radio, etc.

question

disruptive innovation is a term coined by

answer

Clayton Christenson

question

disruptive innovation describes a process by which...

answer

question

cause marketing involves a cooperative effort between

answer

a for profit business and a non-profit org

question

marketing is defined as:

answer

the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients partners and society at large

question

marketing mix:

answer

product price place promotion

question

branding is the process involved in:

answer

creating a unique name and image for a product in the consumer's mind through promotion

question

communication refers to:

answer

the transmission or exchange of information

question

there must be ____ _____between the message receiver and the message sender for communication

answer

common thinking

question

communication begins with the _______

answer

sender

question

the arrangement if words and symbols is termed _____

answer

encoding

question

_______ are the methods by which the message is translated

answer

channels

question

buzz marketing also known as _____, manages what?

answer

viral marketing, word of mouth discussions

question

once the message has been sent, the receiver must ______ the message, which means transform in back into thought

answer

decode

question

feedback is:

answer

the response from the receiver back to the sender and lets the sender know that it was received and how it was understood

question

the tools used to achieve marketing and communication goals are referred to as the _____ ____

answer

promotion mix

question

in fashion, the promotion mix categories include:

answer

advertising, direct marketing, sales promotion, public relations, personal selling, fashion shows, special events and visual merchandising

question

advertising can be ____ or ____

answer

traditional or digital

question

advertising is any:

answer

non-personal message paid for, placed in the media, and controlled by the sponsor

question

_____ ____ described the process by which organizations communicate directly with target customers to generate response or transaction

answer

direct marketing

question

sales promotion refers to the activities that:

answer

provide extra value or incentives to customers, distributers or employees to generate immediate sales

question

_____ _____ is a distinctive management function that helps establish and maintain mutual lines of communication, understanding, acceptance and cooperation between an org and its publics

answer

public relations

question

public relations shapes ___ _____

answer

public opinion

question

_______ ____ is the direct interaction between the consumer and the seller for the purpose of making a sale

answer

personal selling

question

a ____ ___ is a one-time occurrence with planned activities focused on a specific purpose

answer

special event

question

___ ____ is the physical presentation of products in a nonpersonal approach to promote the image of a firm and the sale of merchandise to consumers

answer

visual merchandising

question

Integrated marketing communications involves:

answer

coordinating the different promotional elements with other marketing activities, USE OF ONE BRANDING MESSAGE THROUGHOUT ALL

question

some _____ AND _____ considerations when promoting are: persuasion, ethics, gender, globalization, children, cultural diversity

answer

social and ethical

question

_____ ______ researches study the decision marking processes

answer

CONSUMER BEHAVIOR

question

fashion _____ is the act of acquiring and using products

answer

consumption

question

___ ___ is the process of choosing among possible alternatives

answer

decision-making

question

shopping at the same store for the same brand without much thought is:

answer

routine decision making

question

products that are inexpensive and of low risk to us result in

answer

low-involvement purchases

question

internal influences on consumers to refer to:

answer

those elements that are part of the internal makeup of the consumer such as attitude, perceptions, personalities and motives

question

consumers have _____ towards products

answer

attitudes

question

the behavioral intentions sequence:

answer

experiences--->beliefs--->attitudes---->intentions----->behaviors

question

____ is the process of becoming aware of something through senses

answer

perceptions

question

personality is the combination of:

answer

characteristics or qualities that form an individuals distinctive character

question

____ are the reasons customers buy

answer

motives

question

_____ ____ on consumers are elements that are not part of their internal makeup and are learned from being around others

answer

external influences

question

external influencers include:

answer

culture, status, values and reference groups

question

____ refers to a persons social group or professional standing

answer

status

question

_____ are our principle standards of bahvior

answer

values

question

a ____ ___ is a group of people related to us or with similar values that we use to inform attitudes and behavior

answer

reference group

question

a ____ is a system for putting things into groups according to their similarities

answer

typology

question

____ are the earliest adopters of fashion

answer

innovators

question

the rise stage is associated with:

answer

early adopters and opinion leaders

question

obsolescence is associated with fashion _______

answer

laggards, 16 PERCENT OF BUYERS

question

_____ _____ involves dividing a large population of consumers into subsets of consumers called ___ ___ or ___ ____

answer

market segmentation, target market or market segment

question

demographic segmentation groups consumers based on the:

answer

statistical characteristics of a population

question

the time in which a consumer was bord creates a bond with other consumers born in this time greating groups called:

answer

age cohorts

question

personal income is:

answer

gross amount of income from all sources: wages and salary, interest and dividends

question

disposable income is

answer

personal income minus taxes

question

discretionary income is what is left over after all ___ have been covered

answer

necessities

question

race is the...

answer

biological heritage of an individual

question

_____ is the description of a group bound together by ties of cultural homogenieity

answer

ethnicity

question

___ ___ groups consumers by geopgraphical areas

answer

geographic segmentation

question

___ ___ groups consumers based on social class, lifestyle characteristics, activities, interests and opinions

answer

psychographic segmentation

question

____ ___ groups consumers based on specific patterns of hebior they display when making purchase decisions

answer

behavioral segmentation

question

_____ segmentation groups consumers based on their needs or problems and the benefits they will get from buying

answer

benefit

question

research data is obtained from two sources:

answer

primary and secondary

question

the three types of primary research are:

answer

exploratory, descriptive, casual

question

primary data is achieved through these three:

answer

observational research, survey research, experimental research, focus group research

question

types of secondary research are:

answer

holistic, data driven, consumer-centric and storytelling

Promotion test 1 – Flashcards

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