PR 355 Chapter 2 – Flashcards
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________, one of the earliest African American counselors, wrote two books on African American consumerism and advised companies on multicultural relations.
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D. Parke Gibson
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Perhaps one reason publicity and press agentry are too often considered synonymous stems from
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formation of the first public relations firm called the Publicity Bureau that specialized in general press agentry.
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Using a variety of persuasive techniques and even a pseudonym, Publius, ________ advocated for ratification of the Constitution.
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Alexander Hamilton, John Jay, and James Madison
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Among the earliest public relations counselors to emphasize marketing-oriented public relations was
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Harold Burson
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What devastating public relations problem did Johnson & Johnson face on September 30, 1982?
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Management learned extra-strength Tylenol had been used as a murder weapon to kill three people in Chicago.
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In the 21st century, recognition of the value of knowing what public relations is about comes from
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more than 200 journalism or communications programs offering a public relations concentration.
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The word propaganda originated with
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Pope Gregory XV, who established a College in 17th Century Rome to spread the word about Catholicism.
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Which of the following major public relations counseling firms did Omicom Group purchase?
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Fleishman-Hillard
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Which of the following has made knowledge of and facility with the Internet a front-burner necessity for practitioners?
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social media participation
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Which of the following is NOT a major trend contributing to the evolution of the practice of public relations?
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growth in use of traditional distribution systems, including cars, trucks, and airlines
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Samuel Adams combined weaponry of sword and pen by organizing the Associated Press to do battle with King George.
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False
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Techniques to attract press coverage used by Phineas T. Barnum are representative of the public be informed era that contributed to a positive image of the practice of public relations.
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False
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A key trend contributing to the evolution of public relations is the growing power of public opinion to act as a positive force in shaping democratic societies.
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True
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The stage for today's lobbyist was set by the Sophists hired to fight verbal battles for politicians in ancient Rome.
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False
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The adversarial relationship between so-called "robber barons" and "muckrakers" led to the need for hired professionals to explain what industrialists had been unable to convey.
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True
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Pamphlets, a strategic vehicle used today in public relations, were used by Thomas Paine to rally support for unity among American colonists.
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True
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Much of what Amos Kendall did in the kitchen cabinet of President Andrew Jackson is similar to what a presidential press secretary does today.
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True
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Despite how effective and visionary Paul Garrett was as a General Motors public relations practitioner, he suffered from the universal complaint of corporate PR people, he felt like "an outsider."
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True
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While in the 1990s public relations counseling businesses grew and merged into international superagencies, today the public relations counseling business has a diverse mix of huge national agencies, medium-sized regional firms, and one-person local agencies.
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True
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Ida Tarbell and Upton Sinclair were among early pioneers in the field of public relations.
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False
