Persuasive Techniques in Writing, Advertising, and Campaigning – Flashcards

This appeal works by making the audience feel sorry for the subject.

This techniques appeals to the audience's pride in there appearance or status. (Sense of Beauty)

This technique appeals to the audience's feeling of losing something or being harmed in some way; the appeal suggests that the audience will be negatively affected in some way if they do not purchase the product, vote for the candidate, stop a behavior, etc.

Plays on readers' desire to show that they are loyal to a group. Example: Buy a BHS shirt today and show your school spirit! Go, Greyhounds!

Connects an idea or product to something the reader/audience finds comforting (Home) or familiar.

This one of the most common appeals used persuasive writing and advertising . It plays on the audience's desire to be one of the group.

This technique relies on an audience's desire to be Special or part of an Elite or exclusive Group.

This technique persuades by using celebrities or experts to support a product or idea.

Commonly held beliefs or values, such as civic duty, justice, or a sense of "What's Right." Always look for evidence that backs up the claim.

These appeals persuade by stirring up the audience's Emotions.