PepsiCo Interview

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4 C’s
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Consumer Company Competitors Collaborators
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Porter’s 5 Forces
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risk of new entrants risk of substitution bargaining power of customers bargaining power of suppliers rivalry
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4 P’s
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Price Promotion Product Place
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leadership in a group example
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in new product development, team was slow to start and un-motivated seniors. had to organize all of our meetings and start the ideation process. we created an app.
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well marketed brands
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-don’t just focus on promotion on TV -talk about product, place, price -dark and lovely au naturale -nike ID, learned that over summer -kellogg’s special K
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thinking about a new product…
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1) Customer want it? 2) Segment customers 3) Choose my target 4) Position it, 4 ps 5) Competition 6) Pepsi fail fast motto 7) How will I launch
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market share equation
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your sales/ category sales
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Why pepsi?
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Stayed up until 4am for penn link notification I didn’t have to feign my interest for the company as I have had to do in the past as a consumer of pepsico products, i have personal interest in furthering the brand their dedication to music… and beyonce
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Why marketing
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gives me the perfect mix of business and creativity. challenges one to think outside of the box to solve business problems. there is no function or formula to follow, you are open to create your own solutions
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some pepsi brands
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Quaker oats Tropicana Gatorade Doritos Lipton Starbucks Naked Juice
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Questions for interviewer
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What types of people are successful at Pepsi?
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Question for interviewer
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Who is a co-worker or someone at Pepsi that you admire, and why?
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Question for interviewer
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What differentiates pepsico from another CPG marketing internship?
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Question
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Who else, besides Coca-Cola, do you see as a big competitor?
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Questionn
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What metrics do you use to measure success in your role at Pepsi?
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Ways PEPSI can use social media etc in a way they aren’t already
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Sponsoring podcasts, those are trendy
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3 reasons why i want to work at pepsi
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1. marketing is to pepsi what water is to a fish 2. innovation driven. seen in meeting of the minds competition going on to encourage innovation and new thinkers 3. their dedication to music, great way to connect with consumers

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