question

Accountability means taking responsibility for your actions.

answer

true

question

Requirements of the law include the Sarbanes-Oxley Act and the Pension Protection Act of 2006.

answer

true

question

The Better Business Bureau has a mechanism that can "certify" a nonprofit based on how they conduct business.

answer

true

question

A certificate or "seal of approval" by a charity watchdog tells potential donors that your nonprofit is beyond reproach.

answer

false

question

How much a nonprofit spends on fundraising is a method of financial performance measurement.

answer

true

question

Benchmarking is a way for nonprofits to compare themselves among other similar organizations.

answer

true

question

The logic model is a method for measuring a nonprofit's financial management capabilities.

answer

false

question

SROI stands for "standard run on inventory."

answer

false

question

Performance measurement is one of the ways a nonprofit can ensure it is achieving its mission.

answer

true

question

core competencies

answer

ablitlity that an organization can manage and that ideally helps it perform well

question

distinctive core competencies

answer

something that the organization does well and that others find difficult to do well

question

portfolio analysis

answer

used by business firms to determine if their various programs, products, and services are in line with their strategies and goals

question

performance management

answer

is on-going, internal process used to collect and analyze data in order to track the effectiveness of programs on an ongoing basis

question

program ecaluation

answer

method used to determine whether specific programs are effective in acheiving results

question

effiency

answer

produce outputs to attain inputs (cost ratios)

question

effectivness

answer

output vs input

question

inputs

answer

resources dedicated to the program (money, staff, resources)

question

activities

answer

what the program does to meet its mission

question

outputs

answer

direct products of the activities

question

outcomes

answer

change (impact) experienced by the participants in the program (knowledge, skills, improved conditions)

question

what things does strategy focus on

answer

focuses on the way to acheive goal, long ter, may be written or intangible, requires planning and creative thinking

question

Kearns 3 approaches to stratgies

answer

1. visioning approach 2. incremental approach 3. analytical approach

question

visioning approach

answer

begin with leader's vision then work backward to determine how and what is needed to make strategy work

question

incremental approach

answer

strategy evolves out of experience, 1 deision @ time, buffered by bargaining

question

analytical approach

answer

use of logic and in-depth analysis to improve strategic fit between org and it's environment

question

strategic management

answer

integrated dapproach to managing the organization that is based on strat planning

question

what is the strategic planning process?

answer

perpare-clafigy mission, values, and vision assess situation-develop goals, strategies, and objectives write plan- implement plans execute plans- evaluate results

question

SWOT analysis

answer

internal survey- Strengths and Weaknesses externam survey- Oppertunities and Threats

question

OBJECTIVES

answer

specific, quantified targets tat represent steps toward accomplishing goals (must be SMART: Simple, measureable, attainable, realistic, and timely)

question

outcome

answer

the actual results (positively/negatively defined)

question

offical goal

answer

mission statement

question

goal

answer

expected outcome (maybe multiple)

question

Strategic planning is focused on the day-to-day operations of the nonprofit.

answer

False

question

Strategic management is an integrated approach that links strategy to implementation.

answer

true

question

The SWOT exercise is used to identify an organization's strengths, weaknesses, opposition, and trends.

answer

false

question

The mission statement explains the reason an organization exists.

answer

true

question

Values are the principles that an organization holds most important.

answer

true

question

Strategies are mainly defined as the directions that an organization will pursue with respect to strategic issues.

answer

false

question

One of the characteristics of a good objective it that it is specific

answer

true

question

Once a strategic plan has been written, it should be used to stimulate wider discussion throughout the organization and its constituencies.

answer

true

question

The final draft of a strategic plan does not need to be approved by the board of directors prior to implementation

answer

false

question

A portfolio analysis is a technique used to determine if programs and services are in line with strategies and goals.

answer

true

question

commercial marketing

answer

products and services to sell by a for or nonprofit bc its goal is to attract more people to programs and services

question

social marketing

answer

is intended to change human behavior and improve society (reduce smoking, increase condom use)

question

cause-related marketing

answer

(fundraising) partnership btwn nonprofit and corporation intended to increase sales of forprofit's products with financial or other benefits going to nonprofit or a cause

question

product mind-set

answer

to be an effective marketer, you must build a mousetrap and in effect consumer will come running (henry t and the model t) QUALITY OF PRODUCE

question

sales mind-set

answer

goal is to convince customers they should buy the companies product rather than buy nothing at all or a competitior's product (HOW WELL YOU CONVINCE SOMEONE TO BUY PRODUCT)

question

target audience mind-set (modern marketing)

answer

outside in, not inside out---focus on our audiences and not ourselves ( FOCUSES ON NEEDS OF CUSTOMERS)

question

value propositions

answer

improve individual's situations, through better health or in some other aspects of life----target audience must see benefit in the exchange

question

generic competion

answer

alternative uses of individuals time and money ( 2 colleges competing for students, or 2 theaters competin for audiences)

question

communication

answer

the transmission or exchange of information (honing and delivering the messages)

question

communication as a discipline

answer

encompasses an understanding of the principles by which information is transmitted and recieved as well as print and electronic media

question

marketing

answer

a process that may encompass communications, but with a specific purpose: to influence someone else's behaviors

question

What does marketing focus on?

answer

exchanges--- buying a ticket to hear the smyphony in exchange for tour payment--- exchanges only occur when individual takes action

question

marketing mix

answer

4 Ps of marketing

question

4 Ps of marketing ( 4 key variables)

answer

product, place, promotion, price

question

Nonprofit organizations must weigh the value of using social media with the costs of maintaining that presence.

answer

true

question

Nonprofit organizations can enhance interaction with their donors and clients by maintaining a static website.

answer

false

question

IMC in marketing refers to Integrated Marketing Communication.

answer

true

question

The most effective method of communication is word-of-mouth.

answer

true

question

Brand is a name, term, symbol, etc., that identifies the goods and services of one seller from other competitors.

answer

true

question

Communication is the means by which an organization seeks to influence the behavior of someone else.

answer

false

question

Nonprofit organizations need to engage in marketing because of the competition for funding from corporations, foundations, and individuals.

answer

true

question

Product mind-set is effective marketing that depends on convincing consumers.

answer

false

question

Social marketing seeks to change human behavior and improve society

answer

true

question

balanced scorecard

answer

created by Kaplan and Norton as a way for businesses to obtain a balanced perspective on performance by combingin financial data with other considerations.

question

What are the 4 perspectives of a balanced scorecard?

answer

1. financial perspectives 2. the customer or client perspective 3. internal busniess perspective 4. innovation and learning perspectives

question

chartiy watchdogs

answer

organizations that proactively examine nonprofit organizations and apply their own standards.

question

blended value

answer

value should be thought of as having three components: economic, social, and environmental value. Companies and nonprofits should be measured by how much of all three they create in total

question

corporate benchmarking

answer

compares organizations with similar services and deems who is best at what they do. identifies the most effective or efficent methods of perfoming specific funtions.

question

cost-benefit analysis

answer

attemps to assess a program or project by determining whether societal welfare has or will increase because of the program or project.

question

dashboard

answer

variation of the balanced scorecard. Answers two questions 1. Do the different activities, services, and programs acheive broadly the results intended? 2. Is the organzation run well?

question

What is a nonprofit dashboard and what kinds of items should one place on it?

answer

It provides and overview of performance to executives and the governing board. It should include the following: key variables and graphic displays, comprehensive snapshot of the organization at a point in time, change compared to previous periods, and progress towards goals. Summarizes key indicators with regards to program and financial outcomes.

question

impact investing

answer

investments made into companies, organizations, and funds with the intention to generate measurable social and environmental impact alongside a financial return

question

logic model

answer

a theorhetical explanation of the links all the way through the process from inputs to outcomes.

question

When designing a logic model, what basic elements should be represented and why?

answer

inputs, activities, outputs, and outcomes. Because you are step by step explaining logically what it is that you will be providing and how you will accomplish your end goal (outcomes)

question

Why are logic models important?

answer

a logic model makes clear who will be served, what should be accomplished, and specifically how it will be done

question

pension protection act of 2006

answer

focused on the reform of pensions, BUT includes changing laws about giving

question

social return on investment (SROI)

answer

a way to put a dollar figure on the social value created by nonprofits. Generates a single number (in dollars) that could be used as an indicator of the organization's performance and value.

question

statistical benchmarking

answer

stats on client outcomes across a group of organizations providing services to individuals with similar problems, highlighting strengths and weaknesses to be analyzed

question

brand attributes

answer

name or logos that are shorthand for a collection of perceived qualities of the organizationi or its products

question

brand promise

answer

expectations that YOU have about what YOU will recieve when you buy a specific product

question

brand equity

answer

a positive brand image with monetary value

question

integrated marketing communication (IMC)

answer

building a positive and consistent brand image requires an organization to integrate is marketing and communication efforts

question

What makes a message effective?

answer

CRAM communication, promise reward, inspire action, stick in memory

question

advertising

answer

bringing product or services to attention of potential and current customers

question

promotion

answer

keeps product in minds of the customers and helps stimulate demand for product. involves ongoing publicity and advertising

question

public relations

answer

ongoing activities to ensure coman has strong public image and helps public understand company and its products. often conducted through media

question

publicity

answer

mention in media and organization has very little control over what the writer/reporter will say

question

Why marketing?

answer

nonprofits compete with others hand in hand in raising funds, advocating, and for peoples time and money

question

no quid pro quo

answer

nonprogits do not charge for services/goods at market rates

question

What are the other "P"'s

answer

planning- helping achebe its strategic goal positioning- becoming widely known so that they can compete with market perserverance- how much effort they put in

question

cost oriented pricing

answer

price charged to customer or client is set to cover only what it cost the nonprofit to provide or produce

question

competitive anaylsis

answer

look at competing organizations to develop a price

question

value based

answer

consideration of what may be perceived value to the customer, which may or may not be closely related to the cost of production ( no quid pro quo)

question

price discrimination

answer

market strategy charging different prices based on which market sector they belong to based on objective variables ( sliding scale) (income, neighborhoods, jobs, social class)

question

tarket marget

answer

group who will utilize nonprofit looks at dempographics, geography, behavioral, and psychographic

question

psychographic

answer

dempgraphic data variables combined wiht knowledge about individuals lifestyle

question

niche market

answer

the subset of the larger tarket market on which a specific product is focusing on strongest market

question

What is the difference between a goal, objective, and outcome?

answer

goals- what you want the expected outcome to be objective- specific, quantified targets that represent steps towards accomplishing a goal ( increase (something) from (some number) to (another number) by a (deadline)) outcome- the actual results (positively and negatively defined)

question

Identify and define the different types of goals that an organization can utilize?

answer

program thrusts: those that go to services that the organization provides institutional concerns: matters that need to be addressed to build more effective oraganization (capacity, culture) financial goals- have to do with recources (money, funding, time, services, supplies)

question

What is the difference between organizational performance, organizational effectiveness, and organizational efficiency?

answer

organizational performance- how the organization is opertated and measured organizational effectiveness- mesures acheivement against mission, and encompasses concepts such as efficiency, productivity, and quality organizational efficiency- measure of the proportion of resources used to produce outputs or attain inputs-cost ratios

question

What are the basic steps in a strategic planning model?

answer

-Plan to plan -clarify the organization's mission, values, and vision -assess the situation -indentify the strategic issues or questions that need to be addressed -develop goals, strategies, and an objective write and communicate the plan -develop operational/implementation plans -execute the plan -evaluate results

question

Why is the Strategies Matrix an important model for nonprofit organizations to consider

answer

It provides nonprofits with an oppertunity to recognize patterns that may help clarify thinking about each spefific program and also about the relation ship of its portfolio to its mission as an organization.

question

What is a SWOT Analysis?

answer

Havard policy model. The purpose is to develop a comparison between organization's own strenthgs and weakness and the oppertunities and threats facig it in the external environment, in order to identify the strategic issues that need to be addressed. S-strengths W-weaknesses O-oppertunities T-threats

question

Why is brand awareness important for a nonprofit organization?

answer

It allows for people to differentiate that organization's products or services from other non profits in the market.

Nonprofit Ch 6, 7, & 10 – Flashcards

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