MRKT 303- Chapter 4

question

A(n) _____ is a defined group that managers feel is most likely to buy a firm’s product.
answer

target market
question

The external environment _____.
answer

must be continually monitored by marketing managers
question

All of the following are factors in the external environment affecting marketing EXCEPT:
answer

marketing mix
question

Marketing managers cannot control _____, but they can sometimes influence it.
answer

the external environment
question

Which of the following is the most difficult for marketing managers to forecast, influence, or integrate into marketing plans?
answer

Social factors
question

The study of people’s vital statistics, such as age, race and ethnicity, and location, is called:
answer

demography
question

Which of the following is NOT a demographic characteristic of a population?
answer

Values
question

Research indicates that _____ is the most important thing to tweens.
answer

being happy
question

_____ are strongly attached to technology, family-oriented, and impatient, and are quick shoppers.
answer

Generation Yers
question

Which of the following represents the largest group of consumers in the United States?
answer

Gen Y
question

Consumers born between 1965 and 1978 form a group called:
answer

Generation X
question

The group of people in the United States who were born between 1946 and 1964 are known as:
answer

baby boomers
question

Recession, inflation, and consumers’ incomes that influence the marketing environment are called _____ factors.
answer

economic
question

_____ is the primary determinant of a person’s earning potential.
answer

Education
question

The _____ is a governmental body that has the power to prescribe mandatory safety standards for almost all products consumers use.
answer

Consumer Product Safety Commission
question

The _____ is an agency that prevents the use of unfair methods of competition in commerce.
answer

Federal Trade Commission

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