question

False

answer

True or false? A benefit of organic content promotion is that it allows you to show your content to a highly specific audience.

question

False, extensive vocabulary makes you appear less credible and confident.

answer

True or false? When possible, you should try and use extensive vocabulary in your writing.

question

All the above

answer

To help increase awareness for an upcoming product launch, your manager increases paid promotion funds by 300%. Which channels could you disperse these funds to?

question

When it's performing well

answer

When is the most effective time to boost content on social media?

question

False, you should customize the message based on the platform.

answer

True or false? You should post the same message across all of your social channels.

question

Segmentation

answer

Fill in the blank: _______________ helps you group an audience together based on specific criteria from a large list of people.

question

False

answer

True or false? To make sure you're appropriately communicating the value of your content, you should define as many benefits as possible when promoting it. The more the better.

question

How many press releases exist on your website

answer

You can measure brand awareness by all of the following, except?

question

False

answer

True or false? It's best to change your key metrics every few months to follow what's trending.

question

Email Send Rate

answer

Fill in the blank: All of the following are engagement signals that help you understand your content's effectiveness, except for _______________.

question

Total leads generated from your campaign

answer

Your boss asks you to report on how your content campaign has contributed to his lead generation goals. What metric do you report on to demonstrate its contribution?

question

Lead attribution

answer

What does an UTM parameter help you identify?

question

Attribution Report

answer

Fill in the blank: You had a successful team meeting where you were able to prove the ROI of your content marketing efforts. However, your boss wants more details on the content path that helped closed leads into customers. You could do this by creating a(n) ______________.

question

Marketing, Sales, and Customer Service

answer

Which departments does growth marketing support?

question

Marketing Funnel

answer

Fill in the blank: Understanding your ____________ is the first step to instilling a growth mindset within your organization.

question

Start looking for weaknesses in your funnel

answer

Once you're able to quantify your metrics, what is the next step in developing a growth mindset?

question

An organized three-step approach to gaining traction

answer

Which best explains the bullseye framework?

question

Your top-performing channels

answer

What does the center ring of the bullseye framework represent?

question

All the above

answer

Fill in the blank: When conducting a test, it should work to uncover _______________.

question

Add a NoIndex tag

answer

How can a third-party website avoid duplicate content issues with republishing your content?

question

One Week

answer

How long should you wait before republishing a piece of content to a new website?

question

Only websites you have a partnership with so you won't have to pay for it.

answer

You have a top-performing blog post that you want to republish. Which platforms should you republish it to?

question

Update the headline

answer

When republishing your content, how can you make sure the republished post stands out in contrast to your original post in search engine result listings?

question

ACE = Adjust, Combine, Expand

answer

You are trying to turn an ebook into a checklist, which method should you keep in mind when repurposing content?

question

Identify a list of support topics

answer

After you identify the theme and format for an offer, what should you do next?

question

Make a promise to the reader

answer

What can you do to make a headline more compelling?

question

True, it can be overwhelming to write an introduction first without knowing where the content is headed.

answer

True or false? Effective writers start by filling in the main points of their content and save writing the introduction and conclusion for after they've written their piece.

question

5-10

answer

Fill in the blank: When creating a headline for your content, you should come up with ___________ different headlines.

question

False, as business goals change, so should your process to support them

answer

True or false? Your content creation framework should stay consistent over time.

question

2-4

answer

How many rounds of edits should content undergo before being finished?

question

No, the editor should have tracked changes which would have shown you where they would apply recommended edits.

answer

You asked your colleague to provide feedback on a blog post you recently wrote. When they sent you their feedback, they made edits directly in the doc. Is this a best practice for a content editing process?

question

How much money it will cost to complete initiative

answer

All of the following are attributes of a content creation workflow EXCEPT:

question

Three Months

answer

Fill in the blank: To keep your content calendar agile, it shouldn't extend more than ___________.

question

Awareness, Consideration, Decision (All the Above)

answer

Fill in the blank: When identifying buyer's journey content for a long-term content strategy, it's important to focus on content for the ___________ stage(s).

question

SMART Goals, sales campaigns, themes (All the Above)

answer

Fill in the blank: A content compass helps organize monthly initiatives by ____________.

question

Talk to the Sales team, check with more tenured employees, look through the companies CRM and CMS (All the above)

answer

You just landed your dream job as a content creator at a local startup. It's your first week and your boss asks you to perform a content audit to get acquainted with the company's collateral as well as organize it. Where might you start looking for content that already exists?

question

Significantly reduce the amount of time the team spends on creating content.

answer

All of the following are examples of a SMART goal EXCEPT:

question

Content Title

answer

Which of the following is NOT a category you should organize your content audit by?

question

Demographics, Challenges, and Identifiers

answer

When it comes to a long-term content strategy, what is an important buyer persona trait?

question

Include a question on a form AND Interview best customers (A&B)

answer

How can you uncover your buyer personas' reading habits?

question

The Eureka Moment

answer

Fill in the blank: __________ is when you think of an idea out of nowhere.

question

False, you want to give your mind a break to process the information.

answer

True or false? After you digest material it's best to try and put ideas together immediately.

question

Motor Trend Magazine, Wall Street Journal, and TIME (All the above)

answer

You're a content creator for an automobile dealership. You're looking for some inspiration to help generate new content ideas for an upcoming holiday promotion. What source might you find valuable and be inspired by?

question

False

answer

True or false? When identifying raw material for generating ideas, it's best to stick with a specific area of focus. This way you can become an expert in generating ideas in this field.

question

Why are you doing what you're doing?

answer

Your boss has tasked you with writing a company story that will help make them stand out from their competitors. Keeping this in mind, what's the most effective question you should start with?

question

True, conflict helps build developmental and emotional connections.

answer

True or false? You need conflict to tell an impactful story.

question

Content is needed to attract visitors and convert them into leads Content is need to close leads into customers and turn customers into promoters (B&C)

answer

Which is true about content and its relationship with the Inbound Methodology?

question

Create emotional alignment between your business and your prospects and customers.

answer

What's the best way to have your business' story remembered and shared?

question

False

answer

True or false? Content marketing is a relatively new practice that became popular in the 1950's with the boom of advertising firms.

question

Success relies on both as each serves a different function.

answer

Which best describes the content marketing and inbound marketing relationship?

question

Technical SEO

answer

All of the following are content marketing practices EXCEPT:

question

Attract, Convert, Close, and Delight

answer

What are the four stages of the Inbound Methodology?

question

Use the third-person point of view

answer

Which of the following is NOT a storytelling best practice?

question

Golden Circle

answer

Fill in the blank: The _________ can help you develop a mission statement that connects with your audience

question

True

answer

True or false? A buyer's journey is ever-evolving. You should make updates as you learn more about your buyer persona.

question

Characters, conflict, and resolution

answer

Every story has these three storytelling elements. What are they?

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