MKTG 3 – Flashcard Test Answers
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(All of the above): personal moral principles, socially expected but unwritten behavior, the standard of behavior by which conduct is judged, the moral principles or values that generally govern the conduct of an individual or group
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*Ethics can be defined as:
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(all of the above): cutting in line at the movie theater, physical assault, "borrowing" a neighbor's wireless internet signal
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Which of the following is an example of an ethical question?
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cultural values and norms.
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Morals are the rules people develop as a result of:
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What are the consequences?
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*Which of the following questions has not been shown to influence ethical decision making?
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preconventional
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An individual who only thinks of how a certain action will affect him is operating at which level of morality?
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postconventional morality
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A manager of a trucking firm is considering switching to hybrid vehicles to reduce her firm's carbon footprint. This is an example of:
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code of ethics.
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*A set of guidelines that can help managers and employees make good ethical decisions is known as a(n):
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have slight differences
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The ethical values of different cultures tend to:
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major life values
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The ethics of business derive primarily from:
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common sense
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*Rules come in the form of customs, law, professional standards, and:
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be a good corporate citizen
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To exercise corporate social responsibility, a business has to pursue profits, obey the law, do what is right, and:
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Sustainability
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*________ argues that a business will outperform its competitors when it views the world's problems as opportunities for profit, and a chance to improve the world.
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maximizing profit
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Which of the following elements is the most important in an organization's corporate social responsibility program?
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(all of the above) helping the world and being profitable at the same time, using social problems as business opportunities, believing that a company cannot thrive when billions of people are suffering and impoverished, focusing on the world's social problems
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A firm can fulfill corporate social responsibility by:
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batteries
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Which of the following is NOT an example of a green product?
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sustainability
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This refers to the idea that socially responsible companies will outperform their peers by focusing on the world's social problems and viewing them as opportunities to build profits and help the world at the same time.
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code of ethics
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In addition, many companies of various sizes have developed a __ __ __ as a guideline to help marketing managers and other employees make better decisions.
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economic, legal, ethical, philanthropic
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pyramid of social responsibility
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ethics
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___ refers to the moral principles or values that generally govern the conduct of an individual or a group.
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morals
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___ are the rules people develop as a result of cultural values and norms.
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ethics
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___ also can be viewed as the standard of behavior by which conduct is judged
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morals
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___ are the foundations of ethical behavior.
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morals
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___ are referred to as "good" or "bad."
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conventional
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___ morality moves from an egocentric viewpoint toward the expectations of society. Loyalty and obedience to the organization (or society) become paramount
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postconventional
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___ morality represents the morality of the mature adult. At this level, people are less concerned about how others might see them and more concerned about how they see and judge themselves over the long run.
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preconventional
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___ morality, the most basic level, is childlike. It is calculating, self-centered, and even selfish
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Corporate social responsibility (CSR)
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__ __ __ is a business's concern for society's welfare
