MKT Chapter 4 – Flashcards with Answers

Refers to the moral or ethical dilemmas that might arise in a business setting; Refers to a branch of ethical study that examines ethical rules and principles within a commercial context, the various moral or ethical problems that might arise in a business setting, and any special duties or obligations that poly to persons engaged in commerce

Refers to those ethical problems that are specific to the domain of marketing

The set of values within a marketing firm, or in the marketing division of any firm, that guide decision making and behavior

Refers to the voluntary actions taken by a company to address the ethical, social, and environmental impacts of its business operations and the concerns of its stakeholders

A person's ability to move normally in public spaces with the expectation that his or her location will not be recorded for subsequent use