MIS Exam 3- T/F UTSA – Flashcards
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E-commerce refers to the use of any networking technologies to transact business.
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FALSE
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Retail consumer e-commerce is growing at single-digit rates.
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FALSE
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The Internet shrinks information asymmetry.
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TRUE
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Rich media advertisements are a sales-oriented marketing format.
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FALSE
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All previous mass media in modern history, including the printing press, use a broadcast model where content is created in a central location by experts.
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TRUE
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Disintermediation provides major benefits to the distributor.
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FALSE
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In general, for digital goods, the marginal cost of producing another unit is about zero.
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TRUE
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An example of the service provider business model is Flickr, a photo management and sharing Web site.
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TRUE
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An example of the content provider business model is Barnesandnoble.com, a retailer of printed books.
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FALSE
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Web personalization is used primarily as a major marketing tool.
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TRUE
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Podcasting allows subscribers to listen to live, streaming radio and other audio content.
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FALSE
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Intellectual property refers to all forms of human expression, both tangible and intangible.
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FALSE
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Ninety-six percent of all U.S. households with Internet access use a broadband connection.
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TRUE
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Behavioral targeting occurs at two levels: individual Web sites and through ISPs.
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FALSE
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EDI standards that take advantage of network communications have yet to be fully implemented at the industry level.
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FALSE
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Net marketplaces may either support contractual purchasing based on long-term relationships with designated suppliers, or short-term spot purchasing.
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TRUE
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Exchanges have become one of the most popular types of Net marketplace because they encourage competitive bidding that drives prices down.
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FALSE
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Automobile manufacturing is an example of a vertical market.
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TRUE
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Advertising networks track a user's behavior at thousands of Web sites.
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TRUE
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In the free/freemium revenue model, firms offer basic services for free and charge a fee for special features.
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TRUE
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A decision can be said to have improved if it can be made more quickly.
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TRUE
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In high-velocity automated decision making, humans are eliminated from the decision chain.
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TRUE
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DSS primarily address structured problems.
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FALSE
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Business intelligence and analytics are products defined by software vendors
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TRUE
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What-if analysis works forward from known or assumed conditions.
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TRUE
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Executive support systems focus on using parameterized reports and data mining to analyze large pools of data in major corporate systems.
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FALSE
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GDSS are designed to display data in the form of digitized maps.
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FALSE
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Web-based tools for videoconferencing and electronic meetings are the primary tools for GDSS.
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FALSE
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Expert systems capture the knowledge of skilled employees in the form of a set of rules in a software system that can be used by others in the organization.
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TRUE
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Case-based reasoning describes a particular phenomenon or process linguistically and then represents that description in a small number of flexible rules.
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FALSE
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CBR is used in diagnostic systems in medicine.
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TRUE
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Fuzzy logic is used to express relationships very generally.
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TRUE
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Unlike genetic algorithms, neural networks are not suited to finding patterns and relationships in massive amounts of data.
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FALSE
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Because genetic algorithms produce generalized solutions, they are best used as aids or guides to human decision makers instead of substitutes for them.
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FALSE
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Genetic algorithms are used for generating solutions to problems that are too large and complex for human beings to analyze on their own.
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TRUE
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Shopping bots are a form of intelligent agent.
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TRUE
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Knowledge can reside in e-mail, voice mail, graphics, and unstructured documents as well as structured documents.
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TRUE
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Enterprise-wide knowledge management systems deal with structured and semistructured knowledge, while other systems are used for unstructured knowledge.
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FALSE
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Structured knowledge includes just that information that exists in formal documents and rules.
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TRUE
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Knowledge network systems seek to turn unstructured knowledge of some employees into explicit knowledge that can be stored or accessed by other individuals.
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TRUE
