MIS Chapter 4: Decision Support and Artificial Intelligence

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Phases of Decision Making
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1.) Intelligence - find or recognize problem 2.) Design - consider possible ways of solving 3.) Choice - weigh merits of each solution 4.) Implementation - carry out solution
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Structured Decision
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processing certain info in a specified way to get the right answer for sure
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Non-structured
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may be several right answers w/o sure way of getting THE right answer
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Recurring Decision
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decision that happens repeatedly
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Nonreccuring (ad hoc) Decision
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decision that happens infrequently
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Decision Support Systems (DSS)
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- highly flexible and interactive system designed to support non-structured decision making problems - helps analyze BUT you must know how to solve based on the results of analysisEXAMPLE = Excel
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DDS Components Model Management
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consists of both DSS and MMS
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DDS Components Data Management Component
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stores and maintains info that you want your DDS to use
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DDS Components User Interface Management Component
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allows you to communicate with DSS
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Geographic Info Systems (GIS)
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- DSS designed to analyze spatial info or anything in map form
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Artificial Intelligence Expert Systems
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-knowledge based - applies reasoning capabilities to reach conclusion - diagnostic and prescriptive problemsCAN: - reduce errors - improve customer service - reduce cost CANT: - use common sense -automate all processes
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AI Neural Networks
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- "ANN" - capable of finding and differentiating patternsCAN: - learn and adjust - do massive parallel processing - function w/o complete info - cope w/ large volumes - analyze nonlinear relationships
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AI Genetic Algorithms
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Mimics evolutionary survival of the fittest processes to generate increasingly better solutions
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AI Intelligent Agents
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software that assists or acts on your behalf, as in performing repetitive computer related tasks -buying agent/shopper bot = helps customer find product or service they want - user /personal agent = takes action on your behalf (EX: CPU gaming partner) - Monitoring/Surveillance Agent = IA that observes and reports on equipment - Data Mining Agent
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