Mis Chapter 3 Test Questions and Answers
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What applies to any business that sells its products or services to consumers over the Internet? 1. B2B 2. C2B 3. C2C 4. B2C
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B2C
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What is an Internet retailer that has no physical store? 1. Content providers 2. Online broker 3. Intermediaries 4. None of choices listed
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None of choices listed
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Which of the following are the primary challenges to the ebusiness models? 1. Providing security 2. All choices 3. Adhering to taxation rules 4. Protecting customers
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All choices
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What are companies that use the Internet to distribute copyrighted content, including news, music, games, books, movies, and many other types of information? 1. Content providers 2. Pure plays 3. Intermediaries 4. Online broker
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Content providers
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Which of the following is not a C2C community? 1. Communities of fantasy 2. Communities of interest 3. Communities of business 4. Communities of relations
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Communities of business
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What refers to using the Internet to reassemble buyers, sellers, and other partners in a traditional supply chain in new ways? 1. Pure plays 2. Intermediaries 3. Reintermediation 4. Content providers
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Reintermediation
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What is the buying and selling of goods and services over the Internet? 1. Ecommerce 2. Emall 3. Ebusiness 4. Emarket
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Ecommerce
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What is a family of web feed formats used for web syndication of programs and content? 1. RSS 2. Podcasting 3. SEO 4. Blog
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RSS
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Which of the following offers an extensive array of unique services such as its own version of a web browser? 1. Internet service provider (ISP) 2. Online service provider (OSP) 3. Application service provider (ASP) 4. Wireless Internet service provider (WISP)
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Online service provider (OSP)
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What is the conducting of business on the Internet, not only buying and selling, but also serving customers and collaborating with business partners? 1. Ebusiness 2. Ecommerce 3. Emarket 4. Emall
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Ebusiness
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What type of online auction occurs when sellers and buyers solicit consecutive bids from each other and prices are determined dynamically? 1. Electronic auction 2. Forward auction 3. Reverse auction 4. All of the above
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Electronic auction
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What is a count of the number of people who visit one site and click on an advertisement that takes them to the site of the advertiser? 1. Interactivity 2. Clickstream data 3. Mobile commerce 4. Click-through
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Click-through
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What is best for an organization's current business could ruin it in the long term. 1. True 2. False
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True
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What is the buying and selling of goods and services over the Internet? 1. Ebusiness 2. Ecommerce 3. Emarket 4. Emall
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Ecommerce
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What is a business that operates in a physical store and on the Internet? 1. Brick-and-mortar business 2. Pure-play business 3. Click-and-mortar business 4. Electronic marketplace
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Click-and-mortar business
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What acts as an intermediary between buyers and sellers of goods and services? 1. Content providers 2. Online brokers 3. Market makers 4. None of the above
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Online brokers
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What is a pop-up ad? 1. A small web page containing an advertisement that appears on the web page outside of the current website loaded in the web browser 2. A form of ad that users do not see until they close the current web browser screen 3. Allows businesses to generate commissions or royalties from an Internet site 4. Provides products that are specific to trading partners in a given industry
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A small web page containing an advertisement that appears on the web page outside of the current website loaded in the web browser
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What is a community of interest? 1. People interact with each other on specific topics, such as golfing and stamp collecting 2. People come together to share certain life experiences, such as cancer patients, senior citizens, and car enthusiasts 3. People participate in imaginary environments, such as fantasy football teams and playing one-on-one with Michael Jordan 4. None of the above
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People interact with each other on specific topics, such as golfing and stamp collecting
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What is a global public network of computer networks that pass information from one to another using common computer protocols? 1. Protocol 2. Internet 3. World Wide Web 4. Hypertext transport protocol
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Internet
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What measures the visitor interactions with the target ad? 1. Interactivity 2. Clickstream data 3. Mobile commerce 4. Click-through
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Interactivity
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What is viral marketing? 1. A box running across a web page that is often used to contain advertisements 2. Allows businesses to generate commissions or royalties from an Internet site 3. A technique that induces websites or users to pass on a marketing message to other websites or users 4. The ability of an organization to give its customers the opportunity to tailor products or services to customer's specifications
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A technique that induces websites or users to pass on a marketing message to other websites or users
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What is a website in which items are posted on a regular basis and displayed in reverse chronological order? 1. RSS 2. Podcasting 3. SEO 4. Blog
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Blog
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Dell computers ranks highest on the list for expecting returns from new investments. 1. True 2. False
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True
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Which of the following is an example of a sustaining technology? 1. Porsche's faster car 2. Intel's low-end microprocessor 3. Sony's transistor-based consumer electronics (transistor radio) 4. All of the above
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Porsche's faster car
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Which of the following is an ebusiness benefit? 1. Adhering to taxation rules 2. Protecting customers 3. Decreased cost 4. Increasing liability
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Decreased cost
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What are companies that use the Internet to distribute copyrighted content, including news, music, games, books, movies, and many other types of information? 1. Pure plays 2. Intermediaries 3. Content providers 4. Reintermediation
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Content providers
