MIS 412–Chapter 11
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One of the first online virtual communities was:
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The Well
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Which of the following was a primary feature of early online communities?
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message boards
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Which of the following is a community of members who self-identify with a demographic or geographic category?
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affinity community
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iVillage.com is an example of a(n):
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affinity community
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A Web site designed to give parents of home-schooled children a common discussion area would be classified as a(n):
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interest-based social network
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Facebook is an example of a(n):
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general community/social network
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Which social network functionality allows users to easily post messages to the entire community?
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message board
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Which social network functionality allows users to create Web pages that describe themselves?
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profiles
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________ pricing adjusts prices based on the location of the consumer.
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Trigger
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All of the following statements about social networks are true except:
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Yahoo visitors spend more than twice as much time on Yahoo as Facebook visitors spend on Facebook.
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Which of the following types of dynamic pricing adjusts prices based on the merchant's estimate of how much the customer truly values the product?
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personalization
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Adjusting the annual cost of automobile insurance based on mileage driven is an example of ________ pricing.
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utilization
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In 2011, the total worth of goods sold on eBay was approximately ________.
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$68 billion
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All of the following statements are true except:
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The market leader in C2C auctions is Craigslist.
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Which of the following is an example of a specialized auction site?
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BidZ
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All of the following are benefits of auctions except:
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decreased price transparency
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Which of the following is not a true statement?
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Auctions eliminate inter-market price differences
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Which of the following is not a risk or cost of Internet auctions?
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price transparency
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The fact that participating in an Internet auction means that you will need to purchase a computer, learn to use it, and pay for Internet access, is an example of ________ costs.
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equipment
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All of the following are solutions to the problem of high monitoring costs except:
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seller rating systems
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In ________ pricing, customers change their offers to buy based on both their perceptions of the seller's desire to sell and their own need for the product.
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dynamic
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Which of the following allows the consumer to enter a maximum price and the auction software automatically bids up the goods to that maximum price in small increments?
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proxy bidding
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A market that has many sellers and one or few buyers is likely to be:
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buyer-biased
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All of the following have the quality of neutrality except:
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reverse auctions
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When there are few sellers but many buyers, a market will typically be:
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seller-biased
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Which of the following is a common problem in sealed bid markets?
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big rigging
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When sellers agree informally or formally to set floor prices below which they will not sell on auction items, this is known as:
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price matching
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The stock market is an example of a(n):
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double auction
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Which of the following is not a characteristic of a Japanese auction?
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multiple units
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Which of the following is not a characteristic of a reverse auction?
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seller bias
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All of the following types of auctions have a seller bias except:
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double auction
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All of the following types of auctions have a buyer bias except:
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English auction
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All of the following types of auctions involve single units except:
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Dutch-Internet
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Which of the following types of auctions offers a neutral marketplace, without buyer or seller bias?
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double auction
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A(n) ________, in which the highest bidder wins, is the most common form of auction.
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English auction
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Priceline.com is an example of a(n):
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name your own price auction
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Elance.com is an example of a(n):
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professional service auction
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Which of the following is not one of the top factors a business should consider when planning an Internet auction?
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location of auction
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The profit a seller makes at auction is a function of all of the following except:
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bid increments
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________ is the tendency to gravitate toward, and bid for, auction listings with one or more existing bids.
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Herd behavior
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Which of the following involves a concern that one will never know how much the ultimate winner might have paid, or the true value to the final winner?
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seller's lament
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All of the following are situations in which markets fail to produce socially desirable outcomes except:
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network effects
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Which of the following involves e-mailing another seller's bidders and offering the same product for less?
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bid siphoning
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Threatening negative feedback in return for a benefit is an example of:
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feedback extortion
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Which of the following is not one of the three defining characteristics of a portal?
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auctions
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Which of the following statements illustrates the network effects that portals are subject to?
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The value of the portal to advertisers and consumers increases geometrically as reach increases.
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The world's leading portal/search engine site, in terms of unique visitors, is:
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Google
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MSN is an example of a:
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general purpose portal
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Portals compete with one another on:
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reach and unique visitors
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Which of the following is not one of the typical portal revenue sources?
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referral fees
