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social media (SM)

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is the use of information technology to support the sharing of content among networks and users.

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social media enables people to

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form communities, tribes, or hives, all of which are synonyms that refer to a group of people related by a common interest.

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a social media information system (SMIS)

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is an information system that supports the sharing of content among networks of users.

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viral hook

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is some inducement, such as a prize or other reward, for passing the message along through the tiers.

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social media sponsors

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are companies and other organizations that choose to support a presence on one or more SM sites

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social media application providers

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are the companies that operate the SM sites. facebook, twitter, linkedin, and google are all SM application providers.

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content data

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is data and responses to data that are contributed by users and SM sponsors. you provide the source content data for your FB site, and your friends provide response content when they write on your wall, make comments, tag you, or otherwise publish on your site.

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connection data

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is data about relationships.

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defenders of belief

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share common belief and form their hive around that belief... they seek conformity and want to convince others of the wisdom of their belief

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seekers of the truth

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share common desire to learn something, solve a problem, or make something happen...

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social CRM

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is a dynamic, SM-based CRM process

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crowdsourcing

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is the dynamic social media process of employing users to participate in product design or product redesign.

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enterprise 2.0

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is the application of social media to facilitate the cooperative work of people inside organizations... can be used in operations and manufacturing to enable users to share knowledge and problem-solving techniques.

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SLATES

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Andrew McAfee, the originator of the term Enterprise 2.0, defined six characteristics that he refers to as...

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folksonomy

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is content structure that has emerged from the processing of many user tags

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search

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people have more success searching than they do in finding from structured content

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links

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links to enterprise resources (like on the Web)

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authoring

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create enterprise content via blogs, wikis, discussion groups, presentations...

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tags

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flexible tagging (like delicious) results in folksonomies of enterprise content

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extensions

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using usage patterns to offer enterprise content via tag processing (like the style of Pandora)

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signals

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pushing enterprise content to users based on subscriptions and alerts

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human capital

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is the investment in human knowledge and skills for future profit

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social capital

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is the investment in social relations with the expectation of returns in the marketplace

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according to Lin, social capital adds value in four ways:

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information, influence, social credentials, personal reinforcement

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value of social capital

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is determined by the number of relationships in a social network, by the strength of those relationships, and by the resources controlled by those related.

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strength of a relationship

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is the likelihood that the entity (person or other organization) in the relationship will do something that benefits the organization

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hyper-social organization

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is an organization that uses social media to transform its interactions with customers, employees, and partners into mutually satisfying relationships with them and their communities.

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Sense (in SEAMS)

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important communities. what they do, where they hang out, what they care about, how your organization can relate to them

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Engage (in SEAMS)

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in relationships. talk with, not to, community members (customers, employees, partners)

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Activate (in SEAMS)

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connect communities to your internal value chains and processes

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Measure (in SEAMS)

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success in terms of social capital

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Story Tell (in SEAMS)

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Publicize community successes. Take a backseat role to the community

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key users

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are personnel trained to perform SM engagement tasks

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Web 2.0

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generally refers to a loose grouping of capabilities, technologies, business models, and philosophies.

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active lurker

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someone who reads, consumes, and observes activity in one social medium and then broadcasts it in some other medium.

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viral marketing

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new features are released and vendors wait for users to spread the news to one another, one friend sending a message to many friends; most of whom send that message, in turn, to their friends; this process is called....

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mashups

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occur when the output from two or more Web sites is combined into a single user experience

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AdWords

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venders pay a certain amount for particular search words

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AdSense

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is another advertising alternative... google searches an organization's web site and inserts ads that match content on that site

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social media policy

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is a statement that delineates employees' rights and responsibilities

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user-generated content (UGC)

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which simply means content on your SM site that is contributed by nonemployee users, is the essence of SM relationships

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business intelligence (BI) systems

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are information systems that process operational and other data to identify patterns, relationships, and trends for use by business professionals and other knowledge workers.

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business intelligence

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these patterns, relationships, trends, and predictions

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BI application

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the software component of a BI system

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data acquisition

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is the process of obtaining, cleaning, organizing, relating, and cataloging source data

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BI analysis

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is the process of creating business intelligence. the three fundamental categories of ________ are reporting, data mining, and knowledge management.

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publish results

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is the process of delivering business intelligence to the knowledge workers who need it

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push publishing

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delivers business intelligence to users without any request from the users

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pull publishing

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requires the user to request BI results..

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data warehouse

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is a facility for managing an organization's BI data

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the functions of a data warehouse are to:

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-obtain data -cleanse data -organize and relate data -catalog data

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granularity

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a term that refers to the level of detail represented by the data.. can be too fine or too coarse...

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RFM analysis

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a technique readily implemented with basic reporting operations, is used to analyze and rank customers according to their purchasing patterns... _____ considers how recently a customer has ordered, how frequently a customer ordered, and how much money the customer spent.

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online analytical processing (OLAP)

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a second type of reporting application, is more generic than RFM... provides the ability to sum, count, average, and perform other simple arithmetic operations on groups of data

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measure

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is the data item of interest.. it is the item that is to be summed or averaged or otherwise processed in the OLAP report

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dimension

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is a characteristic of measure.. purchase date, customer type, customer location, and sales region are all examples of dimensions

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drill down

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to further divide the data into more detail

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data mining

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is the application of statistical techniques to find patterns and relationships among data for classification and prediction

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unsupervised data mining

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analysts do not create a model or hypothesis before running the analysis. instead, they apply a data mining application to the data and observe the results..

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cluster analysis

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one common unsupervised technique... with it, statistical techniques identify groups of entities that have similar characteristics. a common use for ________ is to find groups of similar customers from customer order and demographic data.

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supervised data mining

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data miners develop a model prior to the analysis and apply statistical techniques to data to estimate parameters of the model...

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regression analysis

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measures the impact of a set of variables on another variable

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neural networks

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are another popular supervised data mining application used to predict values and make classifications such as "good prospect" or "poor prospect" customers

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market-basket analysis

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an unsupervised data mining technique for determining sales patterns.. a _____ shows the products that customers tend to buy together... in marketing transactions, the fact that customers who buy product X also buy product Y creates a CROSS-SELLING opportunity

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support

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is the probability that two items will be purchased together

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lift

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the ratio of confidence to the base probability of buying an item is called ____

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decision tree

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is a hierarchical arrangement of criteria that predict a classification or a value

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knowledge management (KM)

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is the process of creating value from intellectual capital and sharing that knowledge with employees, managers, suppliers, customers, and others who need it.

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indexing

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is the single most important content function is KM applications

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real simple syndication (RSS)

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is a standard for subscribing to content sources

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static reports

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are BI documents that are fixed at the time of creation and do not change

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dynamic reports

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are BI documents that are updated at the time they are requested..

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subscriptions

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which are user requests for particular BI results on a particular schedule or in response to particular events...

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BI server

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is a Web server application that is purpose-built for the publishing of business intelligence

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business process

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a network of activities, repositories, roles, resources, and data flows that interact to accomplish a business function

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roles

answer

collections of activities

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resources

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are people or computer applications that are assigned to roles

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data flow

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the movement of data from one activity or another or from an activity to a repository

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business process management (BPM)

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a cyclical process for systematically creating, assessing, and altering business processes

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COBIT (control objectives for information and related technology)

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a set of standard practices that are often used in the assessment stage of the BPM cycle

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object management group (OMG)

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created a standard set of terms and graphical notations for documenting business processes

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system development

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is the process of creating and maintaining an information system

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systems development life cycle (SDLC)

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the most common technique for developing information systems

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feasibility has four dimensions

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cost, schedule, technical, and organizational feasibility

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business analyst

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is someone who is well versed in Porter's models, organizational strategy, and systems alignment theory.

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systems analysts

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are IS professionals who understand both business and technology

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system conversion

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is often used for this activity because it implies the process of converting business activity from the old system to the new

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pilot installation

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the organization implements the entire system/business processes on a limited protion of the business

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phased installation

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the new system/business processes are installed in phases across the organization(s)..

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parallel installation

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the new system/business processes run in parallel with the old one until the new system is tested and fully operational

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plunge installation

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(sometimes called direct installations) the organization shuts off the old system/business processes and starts the new one

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Brooks' Law

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point out a related problem: adding more people to a late project makes the project later. _______ is true not only because a larger staff requires increased coordination, but also because new people need to be trained.

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deliverables

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every task should culminate in one or more results called. _______

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work-breakdown structure (WBS)

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is a hierarchy of the tasks required to complete a project

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Gantt chart

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shows tasks, dates, and dependencies

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critical path

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is the sequence of activities that determine the earliest date by which the project can be completed.

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trade-off

answer

is a balancing of three critical factors: requirements, cost, and time

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diseconomies of scale

answer

at some point, adding more people creates _________, the situation that occurs when adding more people creates inefficiencies...

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baseline WBS

answer

is the final WBS plan....shows the planned tasks, dependencies, durations, and resource assignments

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configuration control

answer

refers to a set of management policies, practices, and tools that developers use to maintain control over the project's resources

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chief information officer, or CIO

answer

the title of the principal manager of the IS department varies from organization to organization. A common title is ___________... other common titles are vice president of information services, director or information services,...

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chief technology officer, or CTO

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an individual called the _______ often head the technology group

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steering committee

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is a group of senior managers from the major business functions that work with the CIO to set the IS priorities and decide among major IS projects and alternatives

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outsourcing

answer

is the process of hiring another organization to perform a service

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