Mass Communications: Chapter 4 – Flashcards
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Time, Inc. publishes all of the following except
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car and driver
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the only national newspaper among the following four is the
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wall street journal
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newspapers in the 21st century include people with all of the following job titles except
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typesetters
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Ben Day's launch of his New York Sun is significant in the history of newspapers because it
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was the first to rely on advertising to make a profit
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trying to remain profitable, newspapers made all of the following cutbacks except
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printing fewer photographs and graphics in color
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CPM is advertising jargon for
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the money it takes to reach a thousand audience members with an ad.
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the first truly mass medium was
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newspapers
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all of the following were contributing factors in the success of the penny press except
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democracy
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the key factor in the amazing growth in the number and size of newspaper chains in the 1970s and 1980s was
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increased profitability among newspapers made them a desirable purchase
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jimmy wales developed this online reference site that allows people to collaborate on writing and editing web content
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wikipedia
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Morning newspapers, called AMs, which used to out number afternoon papers, called PMs, have almost completely disappeared. The reasons include all f the following except
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the popularity and 24/7 availability of the internet
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the basic organizational structure of most newspapers includes all of the following operating units except
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entertainment
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magazines survived the assault of television by reinventing themselves and appealing to a narrower, or focused audience in a process called
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demassification
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newspapers and magazines bothe play an important role in democracy because of their
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investigative reporting
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USA today was a ground-breaking newspaper for all of the following reasons except
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its circulation relied primarily on subscribtions and not single-copy sales
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book retailing has been financially challenged and readjusting since
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the 1960s when B. Dalton and other chain bookstores began displacing independent bookstores
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USA today targeted corporate travelers by offering
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short, crisp stories and graphics that offer a quick fix on the news
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newspaper circulation in the US continues to
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decline
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the New York times first established its reputation for courage in
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uncovering and reporting New York City corruption in the Tweed scandal
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All of the following are among the leading US magazine publishers except
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bethany
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The landmark US supreme court decision that reshaped US libel laws was
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new York times v Sullivan
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the four characteristics used to distinguish the major ink-on-paper media from one another include all of the following EXCEPT
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size
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all of the following statements about the history of the newspaper industry are true EXCEPT
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as a whole, the industry never reached the profit levels of the book industry
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approximately how many magazines are currently published in the united states
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18,000
