Marketing Ch.10-11 – Flashcards
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Which of the following statements is true regarding marketing channels and channel intermediaries?
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Using marketing channel intermediaries means producers give up some control over how and to whom they sell their products.
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When assigning functions to channel members, it is important for producers to ________
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assign functions to the channel members that can add the most value for the cost
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Which of the following statements is true regarding channel organization?
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Channel members are dependent on each other for the overall success of the channel.
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What are the four steps to designing marketing channels in their correct order?
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Analyzing consumer needs, setting channel objectives, identifying major channel alternatives, and evaluating the alternatives.
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Which of the following statements is true regarding the selection of qualified channel members?
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Producers vary in their ability to attract qualified marketing intermediaries.
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Most companies today see their intermediaries as first-line customers and focus on ________ to forge long-term relationships with channel members.
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partner relationship management
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What is omni-channel retailing?
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Creating a seamless cross-channel buying experience that integrates in-store, online, and mobile shopping
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Which of the following statements about retailer marketing decisions is correct?
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Retailers face three major marketing decisions: segmentation and targeting, store differentiation and positioning, and the retail marketing mix.
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Which of the following statements about major retail trends is true?
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Online buying is growing at a much brisker pace than retail buying as a whole
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After segmenting and defining their target markets, what should retailers do next?
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decide how they will differentiate and position themselves in the market.
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A discount store (for example, Target, Kohl's, or Walmart) sells standard merchandise at lower prices. To do this, discount stores accept which of the following two conditions?
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lower margins and higher sales volume
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The practice of coming into retail stores to check out merchandise and prices but making purchases online using a computer or mobile device is called _______.
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showrooming
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When the company has defined its channel objectives, it should next identify its major channel alternatives in terms of the types of intermediaries, the number of intermediaries, and __________________.
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the responsibilities of channel members
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Carefully orchestrating the store's layout and displays, background music, colors, and smells is related to ________.
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experiential retailing
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Producers of convenience products typically use ______ distribution.
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intensive
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________ refers to the activities involved in selling products or services directly to final consumers for their personal, nonbusiness use.
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Retailing
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A(n)_______ is a layer of intermediaries that performs some work in bringing the product and its ownership closer to find the final buyer.
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channel level
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Sherwin-Williams sells its paint and other branded products exclusively through company-owned retail stores. Sherwin-Williams has established a(n) _________.
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corporate VMS
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Which of the following is a reason that producers use marketing channels and channel intermediaries?
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Marketing channel members are able to transform the assortments of products made by producers into the assortments wanted by consumers.