Marketing Ch.10-11 – Flashcards

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question
Which of the following statements is true regarding marketing channels and channel​ intermediaries?
answer
Using marketing channel intermediaries means producers give up some control over how and to whom they sell their products.
question
When assigning functions to channel​ members, it is important for producers to​ ________
answer
assign functions to the channel members that can add the most value for the cost
question
Which of the following statements is true regarding channel​ organization?
answer
Channel members are dependent on each other for the overall success of the channel.
question
What are the four steps to designing marketing channels in their correct​ order?
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Analyzing consumer​ needs, setting channel​ objectives, identifying major channel​ alternatives, and evaluating the alternatives.
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Which of the following statements is true regarding the selection of qualified channel​ members?
answer
Producers vary in their ability to attract qualified marketing intermediaries.
question
Most companies today see their intermediaries as​ first-line customers and focus on​ ________ to forge​ long-term relationships with channel members.
answer
partner relationship management
question
What is​ omni-channel retailing?
answer
Creating a seamless​ cross-channel buying experience that integrates​ in-store, online, and mobile shopping
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Which of the following statements about retailer marketing decisions is​ correct?
answer
Retailers face three major marketing​ decisions: segmentation and​ targeting, store differentiation and​ positioning, and the retail marketing mix.
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Which of the following statements about major retail trends is​ true?
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Online buying is growing at a much brisker pace than retail buying as a whole
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After segmenting and defining their target​ markets, what should retailers do​ next?
answer
decide how they will differentiate and position themselves in the market.
question
A discount store​ (for example,​ Target, Kohl's, or​ Walmart) sells standard merchandise at lower prices. To do​ this, discount stores accept which of the following two​ conditions?
answer
lower margins and higher sales volume
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The practice of coming into retail stores to check out merchandise and prices but making purchases online using a computer or mobile device is called​ _______.
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showrooming
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When the company has defined its channel​ objectives, it should next identify its major channel alternatives in terms of the types of​ intermediaries, the number of​ intermediaries, and​ __________________.
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the responsibilities of channel members
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Carefully orchestrating the​ store's layout and​ displays, background​ music, colors, and smells is related to​ ________.
answer
experiential retailing
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Producers of convenience products typically use​ ______ distribution.
answer
intensive
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​________ refers to the activities involved in selling products or services directly to final consumers for their​ personal, nonbusiness use.
answer
Retailing
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​A(n)_______ is a layer of intermediaries that performs some work in bringing the product and its ownership closer to find the final buyer.
answer
channel level
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​Sherwin-Williams sells its paint and other branded products exclusively through​ company-owned retail stores.​ Sherwin-Williams has established​ a(n) _________.
answer
corporate VMS
question
Which of the following is a reason that producers use marketing channels and channel​ intermediaries?
answer
Marketing channel members are able to transform the assortments of products made by producers into the assortments wanted by consumers.
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