Marketing 2101 Chapter 4 (Temple University)
Which the following refers to interpreted data?
Which of the following refers to the process of collecting, analyzing, and interpreting data about customers, competitors, and the business environment in order to improve marketing effectiveness?
Organizations can utilize a(n) ________ as an internal corporate communication network that uses Internet technology to link company departments, employees, and databases.
Which of the following processes involves physically deconstructing a competitor’s product to determine how it’s put together?
Which of the following is a sample composed of individuals who just happen to be available when and where the data are being collected?
Which of the following refers to a descriptive technique involving the systematic collection of quantitative information?
Which of the following exploratory market research techniques typically involves a product-oriented discussion among a small group of consumers led by a trained moderator?
Which of the following types of research refers to research conducted for a single firm to provide specific information its managers need?
Which of the following refers to the collection, deployment, and interpretation of information that allows a business to acquire, develop, and retain its customers?
Which of the following is a sample in which personal judgment is used to select respondents?
Which of the following refers to a process that first determines what information marketing managers need and then gathers, sorts, analyzes, stores, and distributes relevant and timely marketing information to system users?
Marketing information system (MIS)
Which of the following is a marketing metric used to analyze Web traffic?
_____ research is research that probes systematically into the marketing problem and bases its conclusions on a large sample of participants.
Which of the following is a type of descriptive research that involves tracking the responses of the same sample of respondents over time?
Marketers use _____ research techniques when they want to know if a change in one thing is responsible for a change in something else. These factors are known as independent and dependent variables.
Which of the following is a sample in which each member of the population has some known chance of being included?
Which of the following describes a type of primary research involving a technique marketers use to generate insights for future, more rigorous studies?
The _____ is a research method with primary data that becomes a comprehensive examination of a particular firm or organization.
Which of the following describes a method by which marketers get information about everyday happenings in the marketing environment?
Market intelligence system
If a company is collecting data on a regular basis and selling the reports to multiple firms, it is conducting which of the following types of research?
Which of the following refers to the data analysis software and interactive software that allow managers to conduct analyses and find the information they need?
Marketing decision support system (MDSS)
Which of the following has negatively impacted consumers the MOST when it comes to businesses wanting to conduct marketing research over the phone?
Which of the following refers to raw, unorganized facts that need to be processed?
Which of the following refers to an organized collection (often electronic) of data that can be searched and queried to provide information about contacts, products, customers, inventory, and more?
_____ are text files that a website sponsor inserts into a user’s hard drive when the user connects with the site.
Get access to
MOney BackBecome a Member
Guarantee No Hidden
Guarantee No Hidden