Marginal Utility – Flashcards

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marginal utility equation
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change in total utility over change in number of products
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utility
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A measure of satisfaction received from possession/consumption of goods/services. is relative to the individual
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util
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one unit of satisfaction
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marginal utility
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additional utility derived from consuming one more unit of a product or service
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total utility
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measure of overall satisfaction from possessing/consuming a quantity of a product or service
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disutility
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dissatisfaction caused from possessing or consuming too much of a product/service. When marginal utility becomes negative
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diminishing marginal utility
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the principle that states the more of a good someone obtains over time, the less additional utility is received. Satisfaction goes down as consumption goes up
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consumer equilibrium
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when a combination of goods/services purchased is the most satisfactory. Must be at equilibrium to maximize satisfaction
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explaining law of demand
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diminishing marginal utility, substitution effect, income effect
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