MAR Final – Flashcards
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quick response systems allow retailers to maximize their inventory holdings
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false
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conflicts within a supply chain tend tobe more pronunced when the members are part of a vertically integrated corporation
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false
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for a supply chain to operate efficiently, the particpating members must cooperate
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true
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in the four P's of marketing, place refers to all the activities required to get the right producers to the right customer when the that customer wants it
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true
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supply chain management creates value by getting producs to customers efficently
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true
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logistics managers tend to focus on making sales while marketing managers tend to focus on keeping costs low
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false
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CPFR refers to cost, profit, frequency, and return in an inventory management system
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false
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a marketing channel and a supply channel are virtually the same
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true
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the importance of place in the four P's is best illustrated by which of the following statements?
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there is no faster way to lose credibility with customers than to promise deliveries or run a promotion and not have the merchandise when the customer expects it
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retailers juggle the inventory management problem o
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having enough inventory to satisfy customer demans versus the cost of having the inventory
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in an administered vertical marketing system
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there is no common ownership, and the dominant member has significant power to impose its ideas and objectives
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In a ______ distribution center, the merchandise already contains price and theft detection tgs making it ready to go straight to the staging area in the center
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cross-docking
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for a JIT system to be successful, the firm and its vendors need to
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all of the above (cooperate, share data, develop EDI systems, develop CPFR systems)
