Managerial 1.3 part 1 – Flashcards
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4) ________ is the generation of, and experimentation with, ideas related to new products, services, or processes. A) Research and development B) Design of products, services, or processes C) Production D) Marketing
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A
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5) ________ is the detailed planning and engineering of products, services, or processes. A) Distribution B) Design of products, services, or processes C) Production D) Marketing
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B
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6) ________ is the acquisition, coordination, and assembly of resources to produce a product or deliver a service. A) Research and development B) Customer service C) Production D) Marketing
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C
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7) ________ is the manner by which companies promote and sell their products or services to customers or perspective customers. A) Distribution B) Customer service C) Research and development D) Marketing
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D
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8) ________ is the delivery of products or services to customers. A) Distribution B) Customer service C) Production D) Design of products, services, or processes
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A
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9) ________ is the after-sale support provided to customers. A) Distribution B) Customer service C) Production D) Marketing
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B
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10) ________ is a strategy that integrates people and technology in all business functions to enhance relationships with customers, partners, and distributors. A) Supply-chain analysis B) Customer relationship management C) Value-chain analysis D) Continuous quality improvement
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B
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11) Customer relationship management initiatives use technology to coordinate all: A) production activities B) research activities C) customer-facing activities D) inventory management activities
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C
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Supply chain
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the flow of goods, services, and information from the initial source of materials and services to the delivery to consumers.
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