Management Info Systems-Chapter_4 – Flashcards
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Under the ________ pricing model, the firm running the advertisement pays only when a Web surfer actually clicks on the advertisement.
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Pay-per-click
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Click-through rate reflects___________.
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the ratio of surfers who click on an ad divided by the number of times it was displayed
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How do comparison shopping sites generate revenue?
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by charging a commission on transactions
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A recent trend in display advertising has been __________ advertising, where the ads placed on a page are some way related to the content of that page.
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contextual
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Online retailer Amazon.com is an example of a ________ company.
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click-only
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Paying businesses that bring or refer customers to another business is known as __________.
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affiliate marketing
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E-filing is an example of a ________ tool.
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government-to-citizen
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EZBiz, the brainchild of three college friends, is a startup venture which plans to produce and market sports gear. They are currently trying to decide between a bricks-and clicks strategy and a click-only strategy. Which of the following, if true, would most undermine the decision to adopt a click-only strategy?
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some click-only companies have been unable to achieve economies of scale and subsequently are unable to offer lower prices.
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Doug is a frequent visitor of online auction sites. He uses two different accounts to place a low followed by a very high bid on the desired item. This leads other bidders to drop out of the auction. He then retracts the high bid and wins the item at the low bid. This form of e-auction fraud is known as ___________.
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shill bidding
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Bookseller Barnes & Noble is an example of a _________ company.
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click-and-mortar
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Which of the following characteristics of the Web deals with stimulating a consumer's senses?
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representational delight
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A way to ensure that a company site is on the first page users see when looking for a specific term is using _________ advertising.
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search
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Companies use___________ in an attempt to move up their Web sites in the organic search engine results.
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search engine optimization
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Companies following a __________ business strategy choose to operate solely in the traditional physical markets, approaching business activities in a traditional manner.
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brick-and-mortar
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Companies using a ______ business strategy are also called virtual companies.
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click-only
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In e-business terminology, ________ companies are sometimes called "pure play companies."
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click-only
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A state agency reporting birth and death information to the U.S. Social Security Administration using the internet is an example of _________ electronic commerce.
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government-to-government
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Electronic commerce is used to conduct business with professional partners such as suppliers and intermediaries. This form of EC is commonly referred to as ________ electronic commerce.
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business-to-business
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A click-and-mortar business strategy is also referred to as a _________ business strategy.
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bricks-and clicks
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Ben buys an Olympus E-PL2 from Sony which starts malfunctioning. When he opts for an exchange, the customer representative says that an exchange or repair is not possible because the damage was of a physical nature and not covered under warranty. Which of the following consequences, if true, would be an example of consumer-to-consumer electronic commerce?
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Ben sells the olympus E-PL2 to Balvinder Singh in India through eBay.com
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Walmart.com is an example of a ________ retailer.
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bricks-and-clicks
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If a company's website is listed in the sponsored list of a search engine, the search engine receives revenue on a _______ basis.
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pay-per-click
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MakeYourClick is a online ad agency, which is known for its ability to create ads that lure customers to purchase. Brenda, an ex-employee of the firm, was fired from the agency on baseless grounds. An angry Brenda inflates MakeYourClick's online advertising cost by repeatedly clicking on the advertiser's link. Brenda has committed ___________.
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competitive click fraud
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A __________ is a form of e-auction where buyers post a request for quote.
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reverse auction
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Which of the following characteristics of the web deals with making the interaction with the web site easier or more convenient?
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functional convenience
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In the _________ stage of business-to-consumer electronic commerce, dissemination of promotional and marketing material like providing electronic brochures takes place.
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e-information
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In __________, a site hosting an advertisement creates fake clicks in order to get money from the advertiser.
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network click fraud
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A _______ is a form of e-auction in which the highest bid wins.
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forward auction
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Which of the following actions explains mass customization?
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firms tailor their products and services to meet a customers particular needs on a large scale
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In _______ pricing companies set the prices that consumers pay for products.
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menu-driven
