Mana final – Flashcards

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Before a writer collects data
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plan approach, define report purpose, analyze audience, determine if data is headed to solve problem or make decision
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Which of the following generally yield to primary data
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Surveys, observations, experimentations
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Which of the following are sources of secondary data
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publishd: internet research journal, magazine, newspaper articles, books, brochures, and technical reports. Unpublished: company records, legal documentation, personal file, and medical records.
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When you rely on primary data, you have more control over:
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accuracy, completeness, objectivity, relevance
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You should not use secondary data if
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the reader has vested interest in the report
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Users should be especially careful to evaluate information for accuracy, fairness, and coverage:
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personal websites, wikipedia. any website that doesn't end in org edu gov
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To get valid reliable data from you audience your language must be
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clear, precise, and understandable
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You should evaluate the objectivity of internet resources because
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anyone can post anything on the internet. even new agencies can be sloppy in checking their sources
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Which of the following do you not have to consider when evaluating the quality of the internet:
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Authority: how creditable the site owner is. Accuracy and reliability: have research, sources properly cited Purpose/objectivity: what is the motive or purpose for site. is the sit trying to sell something? Coverage: does the site cover specific time period? does it cover one specific topic? Currency: when was the site updated or revised and how often.
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The most frequently used method of collecting data for business research is
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questionaires
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Questionnaires have advantage over other methods of collecting primary data because
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little expense, research can get representative sampling over a large geographical area
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What are two primary disadvantages of mail questionnaires?
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low response rate and those who respond might not be representative
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When asking a question, a writer should maintain a list of overlapping questions that lead to:
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the audience
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Mail questionnaires should be used in which circumstance
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when information can be provided quickly, target audience homogenous, suffiencent time is availiable
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Some types of raw data are
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notes, copies of journal articles, completed questionnaires, read ins of interview, web link
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which of the following statements is an accurate guideline for constructing questionaires
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Because target audience has limited time, make sure every question you ask is necessary. To get valid and reliable data, the language must be clear, prcisise, and understandable
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Which term applies to categories of question alternatives that are independent to each other
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mutually exclusive
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What term applies to categories of question alternatives that cover all possible responses?
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exhaustive
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To avoid the possibility of biasing responses to your questioner you should
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avoid questions that are loaded or leading
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Well designed charts and graphs can
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improve reader comprehension, emphasize certain data, create interest, and save time and space. Charts help readers understand main points from large amounts of statistical data can be used when overll picture is more important than the individual numbers
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The purpose of pilot testing your questionnaire on a small sample
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see if the questionnaire needs any revision before sending out to a large population
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A cover letter that accompanies a questionnaire should be written as
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persuasive
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All of the following are reasons to uses visual aids in business reports
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improve and add interest
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Which statement correctly describes the use of tables in reports
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can show large amounts of data in more effiencet and add interest
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The percent column in table shows
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percentage of each response, based on the total number of respondents, including those who left this item blank
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Which of the following are good guidelines for designing a table
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your reader must be able to understand each table on its own without having to read the surrounding test. thus at a minimum each table should contain a table number, descriptive, and cause title, column headings, and body.
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Cross tabulation
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the simple question by question table is not enough. in cross tabulation two or more pieces of data are analyzed together.
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When you simplify a table for your report, you should do all of the following
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the goal is to gain comprehensibility. first only percentages are provided which eliminates the need for percentage sign after each number. second each percentage should be whole number
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When constructing charts for business report you should
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do not have too many charts within reports. determine main point you want to achieve. for a persuasive report use your audience and then design a chart to emphasize the information.
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If you want to report to readers to see the five year trend in college enrollment you should use
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line chart, show trend over time
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Line chart would be appropriate to show
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changes in trend over time
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all of the following guidelines are appropriate for designing a bar chart
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the bars should all be the same width with the length chaning to reflect the value of each item. can be grouped to compare several variables over a period of time
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All of the following statemtnets about pie charts, which one is accurate
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a pie chart is a circle graph divided into component wedges. it compares the relative parts that make up a whole. one piece is pulled out for emphasis. pie charts are useful for showing how components add up to a total 3-5 pieces
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when can you synthesize data you
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consider all facts and their relationships together and see what they mean for your business idea. do you have enough data to conclude whether the idea is good enough? if you are ready to begin detailed analysis and presentation that will help reader understand findings. if not, start over
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Which of the following are guidelines for interpreting data
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discuss finding then cross tabulation, values, and data that raises questions.
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by both presenting data and interpreting it in your report you help the reader
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draw to the same conclusions that you have
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To achieve the goals of a bad news message
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deliver in person or phone call. if costs are too high for both use email
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Plan to put your bad essays in writing when you need to do any of the followin
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control exact wording, create permanent record, and manage order of details within news.
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You should use the direct approach for badness message if
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badness if about small insignificant issues that will unlikely elicit an emotional reaction from the reader; the reader prefers directness, the rear expects a "no" response
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Use the indirect plan when writing about bad news to all of the following people
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empolyees who report to you, one you are are expecting a "yes" answer, customers that may be disappointed, and people you don't know
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The purpose of buffer
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lessen impact of bad news
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One way to justify your decision in a bad-news message is to
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explain the reasons benefit the reader or at least benefit someone other than you own organization. state reasons in positive language
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when rejecting an idea because it's not in you company's best interest
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show reader it was business decision, not personal, show request was taken seriously not hiding behind company policy
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when using indirect organizational plan you can communicate the bad news by doing all of these
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buffer bad news, remember purpose, establish common found with opening statement that is neutral, relevant, supportive, interesting. consider establishing a point of agreement, expressing appreciation, give sincere compliment, present fact or general principal giving good news. provide smooth transition from buffer to reasons that follow
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Which of the following statements is the most effective closing to a bad news message
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best wishing for success during the holiday. we look forward to serving you in the future. you can be sure the vr we are introducing this month will draw many customers to your store
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Of the following, are effective ways to end a bad news message is to offer
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best wishes, suggest and counter proposal, direct to other sources, referring to sales promotion
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Writing a message in which you reject someones ideas can be a challenge because
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you don't want to discourage the person from submitting ideas in the future
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one general guideline for writing a message saying that you are not granting a routine favor
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is to give refusal in your first paragraph and then give reasons for you decision
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when refusing a request for a significant favor
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offer buffer before saying no
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when you use direct organization plan in message refuse a small favor you
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give refusal in first paragraph
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Email is often used in business for conveying internal bad news and is effective in that
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allows senders to choose precise wording, gives reader time to absorb, ensures consistent message, controls message time when sent to many people
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In explaining your reasons for refusing a claim
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not accuse or lecture, don't accept responsibility for problem if the customer is at fault. use impersonal neutral language to explain why request is being denied
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if you want to offer a compromise rather than reject a customer's claim outright you should
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offer compromise, help who customer you are reasonable, but don't take responsibility
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when you include resale in a letter refusing a customer's claim you are doing all of the following
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subtle pitch for resale, might remind why they bout product in first place,strong pitch may scare customer away
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To retain goodwll and help reader accept bad news
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show you take matter seriously
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use direct plan in bad news announcement
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if reader has already learned about situation from other sources, confirm barnes quickly and immediately to provide information to help reader understand
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purpose of including both personal and impersonal language in bad news message is to
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fully explain the basis for refusal, associate reader with good news and separates from bad news
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retain the reader's goodwill
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offer compromise
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if there is badnws about your organization your readers have already heard it
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direct organization
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when planning a report you should base structure, formality and length on
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needs and desires of readers
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most common formats of report
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microsoft word and powerpoint
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formal report about complex serious problem typically includes
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findings, conclusion, recommendations
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most reports are organized by
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time, location, importance, or criteria
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Most logical organization for analytical and recommendation reports is by
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criteria
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direct org plan should be used
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manager, receptive audience, readers that have heard it before
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which of the following is true about developing a report outline
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use descriptive and parallel headings for unity and coherence. concise visual picture of structure of report
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most business reports use
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direct org plan
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conclusions and recommendations part of a report should
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answer research questions asked in introduction
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generic headings
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reports written in indirect pattern, identify only one topic of a section without giving conclusion
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body of report
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introduction: presents info to reader needs to understand findings. the findings: findings, analyze, and interpret summary, conclusion, recommendations
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Some examples of numerical information given in reports are displayed in
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tables and figures bar, line, and pie
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to make report read clearly and smoothly
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emphasis, subordination, preview, summary and transition
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when revising your draft style you should
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Ask are words simple and clear? variety of sentence types? paragraphs have unity? have you used an overall tone of confidence
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Findings section report should
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not just present findings, but analyze and interpret them for the reader. findings are major contribution and makeup longs section.
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when referring to primary and secondary data in findings section you should
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call attention to key trends and contradictions
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three distinct steps for revising reports
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revise for content, style, correctness
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effective summary should
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no more than 10% of entire report. execute summary is condensed version of body of report including findings. think of summary as stand alone document. so include as much useful information as possible
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Identify correct guidelins for constructing table of contents
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same wording in table of contents you would in body of report only 2-3 levels of head ins are included even if more levels are used in the body
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effective writing style for a report
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will improve how well your report is. considers tone, pronouns, verbs, tense, emphasis, and subordination
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the topics and amount of detail in an introduction vary according to
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the type of complexity of the report and audience need
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you can achieve coherence in lengthy reports by
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using previews, summaries, and transitions regularly. at the beginning each major section preview what is discussed in theta section. at the conclusion of each major section, summarize what was presented and provide a smooth transition to the next topic.
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When you include another person's ideas in a report you should
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document your source's footnotes, endnotes, and author-date references.
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Which of the following are good guidelines for documentation
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anything that is not yours to avoid plagiarism. Documentation is to identify sources to give credit to another person for using their ideas. you must provide appropriate documentation whenever you quote.
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distortion by omission occurs when
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using quotations when omitting relevant background information, or when including only most extreme or most interesting data
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Readers first impression of you report is based on
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how professional it appears.
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you resume should be designed to
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summarize history and qualifications for a job. tailored to show work and education
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how long do employers spend reviewing resumes
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about 60 seconds
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if you recently graduated college and are seeking an entry level position your resume should
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not exceed one page
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the most serious mistake that job candidates make when preparing their resumes is
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lying about experience or academic background
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when preparing a resume you should not
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aim for job. aim for interview. purpose of resume to get interview. purpose of interview is to get job
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you may highlight important content in you resume by using
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font enhancement bold italic
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how far back should you list your work history
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10 years
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functional resumes focus on
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changing industries or careers. what skills and educations you have to bring to new job less focus on work experience
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If you stopped working for 5 years to care for a family member you should choose
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functional resume
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after your freshman year in college the education section of you resume should not include
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highschoool information
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your resume should reflect all of the following
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contact info, education, work experience, other skills and expertise
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the work description "supervised the successful installation of new wireless networking system is appropriate for a resume because it
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has acting ver to start with and has keywords that may be useful if companies are using applicant tracking system
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if you have little or no work experience your resume should
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mention skills, abilities, and community service. include educational achievements and awards
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which of the following characteristics or qualifications should not be listed on a resume
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religion
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recruiter usually expect to see all of the following on a resume
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contact info, education, work experience, other skill and expertise
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which of the following guidelines aboue putting references on a resume is accurate
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its a ease. have list filled out and ready for potential employer request
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which of the following are benefits of electronic resumes
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dressing up is not needed. apply to many more companies in short time period
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which of the following is a suggestion for developing a chronological resume
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start with mose current job go back 10 years
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in last paragraph of cover letter it is essential you
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ask for interview
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a networking email
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when you don't know if a specific position is available but want to express interest in a company you can send them an emial called networking email
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The final paragraph of application should
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ask for interview and provide contact information
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behavioral interview
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based on theory that past behavior predicts future performance, questions are highly specific questions related to competeneces
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when preparing a video or phone interview
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practice with friends and family to get comfortable with technology also look and sound professional
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when interviewing for a job DO NOT ASk
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pay, vacations, or benefits until possible 2nd interview
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what questions about salary should you prepare prior to a job interview
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none
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which of the following is an appropriate guideline for dressing in groom in for interview
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blue, black, gray suite white or light blue shirt, full business for every interview
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when is it appropriate to call company to check on interview status
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one week
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after each interview
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send a short thank you email
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thank you not to interviewer should
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address interviewer by their first name, begin direct, express appreciation, mention something unique about the interview
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as a courtesy to employees working in cubicles
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you should always ask or knock before entering, never walkin into unoccupied cubicle, never shout, don't leave valuables, avoid talking on the phone or to visitor to loud, avoid strong perfumes, honor peoples privacy as well.
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