Executive Summary: In contemporary society.
Shiners’ Laundry Service is committed to catering to the varied residents of Sydney, including individuals who have demanding work schedules, those with children and families, or both.
At our company, we value saving time and providing excellent services and products that meet the needs and desires of our customers. The Sydney Central Business District has a variety of people, including wealthy households who can afford Restoration and Dry Cleaning, low-income families looking for affordable options, individuals with plenty of free time, busy individuals who lack sufficient time, and people living in small apartments without access to large gardens or washing lines. To accommodate all these individuals, we offer a regular wash service.
Customers are now opting for the more convenient 'DI4M - Do It For Me' approach instead of the 'DIY - Do It Yourself' mindset. Additionally, the business will o
...ffer basic wash and dry cleaning products like Preen, Napisan, Drive, Omo, and Fab. Furthermore, our future plans include expanding our services to other Metropolitan areas in New South Wales.
Shiners’ Laundry, a countrywide business, will offer clients a range of services and products, such as dry-cleaning and washing clothes. They will also sell high-quality washing products (detergents).
Shinners provides a variety of cleaning products (such as soaps, rinsing liquids, and pulverizations) and also offers snacks, meals, and beverages to customers. They provide a pick-up and delivery service for laundering clothes. Shinners excels in delivering a top-notch service.
The company acknowledges the significance of hiring exceptional employees for washing and customer service, as it lowers costs related to turnover and HR expenses while guaranteeing outstanding customer service. Numerous studies have consistently shown that satisfied employees are
more inclined to provide excellent customer service compared to dissatisfied or mistreated ones.
What differentiates this business from others in the laundry and dry-cleaning industry is its recognition of environmental issues, such as water scarcity. To tackle these challenges, the company has implemented initiatives that support environmentally friendly cleaning methods.
Shiners' will employ various methods to be environmentally friendly, such as using eco-friendly rinsing and drying machines. Additionally, they will utilize the Toyota Prius, which is Australia's first environmentally-friendly car.
The concern believes that it should not prioritize fiscal import over ecological duties, while also providing a quality wash, dry cleaning, and restoration service to the community.
Shiners' also offers convenient options for different groups of people. Customers can choose to drop off their laundry before heading to work, or they can schedule a time for us to pick up their laundry from their homes. This flexibility gives clients many choices and allows them to save time and relax, which Shiners' believes is the most valuable asset for their customers.
Location of the Business
The business will operate from Shiners’ Laundry premises at Moore Park, Surry Hills. This choice of location is driven by the prevalence of narrow houses without gardens or washing facilities within the vicinity.
There are currently five high-rise flat blocks, with an additional two under construction within a kilometer radius. This will ensure a steady cash flow for the concern solely from the basic wash service. Many of the residents in the area earn over $70,000 per year.
The target market for our Restoration and Dry Cleaning services consists of individuals with a relatively high disposable income. Conveniently, there is a coach service located just 20 meters away from
our establishment, making it a one-minute walk for potential customers.
Conveniently situated near Central Railway station, the site offers easy access for clients. The business will operate as a sole proprietorship, which provides several advantages over partnerships or companies, such as simple set up and operation.
Retaining effective control ensures minimum coverage requirements for income revenue enhancement rates. These rates, applicable to both business and personal taxes, offer the advantage of offsetting tax losses against other income the proprietor may have (e.g., negative geartrain). Additionally, for capital gains purposes, the proprietor enjoys the full benefit of indexation and exemption from paysheet taxation.2.
6 Mission StatementTo offer clients the best and most convenient services and the latest, high-quality products. Our goal is to ensure maximum satisfaction by reducing the boredom of daily household chores while also maintaining our responsibility to the environment.
Services Provided by the Business
Bath Towels•Commercial Laundry
Aims of the Business
The business aims to generate profit and maintain a positive cash flow during the initial years. Our focus within the first three years is on establishing a strong reputation for high-quality services and products, making Shiners a profitable and cost-efficient enterprise.
The business intends to expand its operations in the Sydney Metropolitan region, particularly focusing on areas like Parramatta and Blacktown, within the next three to seven years. These locations offer great advantages for the business as they have plenty of high-quality small apartments and a limited number of three-bedroom houses with gardens and washing lines. Moreover, both Parramatta and Blacktown have a sizable population of car-commuters.
Our
service offers the convenience of dropping off laundry in the mornings and picking it up in the afternoons. Our goal is to expand our presence to multiple locations across New South Wales and other states. Over the next five to eight years, we aim to establish ourselves in various Central Business District areas such as Paramatta, Newcastle, Wollongong, and Melbourne. As a result, our business plans to undergo significant expansion.
Regardless of our goals to achieve financial profitability and generate a positive cash-flow, we should not compromise our responsibilities towards the environment and our ongoing commitment to the community.
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