Jour 101 chap 11
Scott Fiene, who runs the undergraduate IMC program at Ole Miss, says that Apple’s IMC strategy includes all of the following except ________________________________.
the slogan “empowering us all”
The coca cola commercial we watched in the lecture on advertising is an example of a direct action message.
Some experts believe even companies with billions of customers will need to communicate on a one-to-one basis with those customers in the future.
In which way are newspaper ads more effective than radio or TV ads?
Newspaper Ads allow advertisers to give detailed information
Television writers think they should be compensated extra for including product integration into their program scripts.
The advertising agency department responsible for developing the actual advertisements is which of the following?
Integrated marketing communication campaigns typically involve:
All of the above
One disadvantage of advertising in monthly magazines is that you need a long lead time to purchase space for your ads.
Advertisers like sending their messages to mobile phone screens because they can reach a highly targeted audience that way.
The Target department store identifies pregnant women who might want baby product coupons by:
Tracking products they buy at the store
According to the head of the undergraduate IMC program at Ole Miss, the landscaping outside an organization’s buildings could affect the brand.
The advertising agency department responsible for deciding on the target market for the advertising is which of the following?
Research and planning
The biggest advertising medium in the United States for which audience size is measured is which of the following?
As of 2011, the fastest growing advertising media type in the United States was which of the following?
The “big idea” is an advertising concept that will grab people’s attention, make them remember the product, and make them take action.
An advertisement designed to sell soda to a young hip audience would be called ______ advertising.
A good advertising campaign can get people to buy a bad product over an extended period of time.
The inclusion of sponsors’ products into the plots of television shows and movies is known as product integration.
Subliminal advertising using hidden sales messages is considered to be highly successful by major advertising agencies.
The first major mass medium to be supported primarily by advertising in the United States was which of the following?
An example of an business-to-business ad would be which of the following?
An ad selling cleaning services to hotels
Using the VALS System, a company like Gucci would most likely target ___________________________.
The social process by which people go from having the identities they are born with, to being able to decide who they want to be is which of the following?
Google’s AdWords and AdSense programs place advertising on Web and search pages based on the content the viewer has called up.
When Sony launched its Playstation 2 video game system, it did relatively little advertising because it did not have enough of the systems ready to sell.
An example of a direct action message would be which of the following?
A local grocery store ad for fresh produce
In the future, advertisers will need to keep the following in mind: _________________________________.
Relevance, restraint, responsibility
An example of an indirect action message would be which of the following?
An ad my honda promoting corporate responsibility through the fuel efficiency of its line of SUVs
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