jour 101 ch 9

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question
PBS attracted its first significant audiences with which of the following programs?
answer
sesame street
question
The so-called V-chip is designed to do which of the following?
answer
stop children from seeing offensive programs on v-chip equipped television sets
question
What are telenovelas?
answer
spanish-language television soap operas
question
When the VCR first came out, broadcasters and movie studios saw it as a great opportunity to expand their markets.
answer
False
question
Why are broadcast networks making their hit programs available on the Internet?
answer
Because if the networks didn't put legal copies up on the internet, people would just share pirated copies
question
Television technology might have developed more quickly, except for the fact that _____________________________.
answer
All of the above
question
The Internet and television are becoming increasingly separate media.
answer
False
question
Spanish-language television stations such as Univision can attract nationwide audiences that approach those of the Big Four networks.
answer
True
question
The Fox Network first went on the air in 1975.
answer
False
question
The major company doing television ratings in the United States is which of the following?
answer
Neilson media research
question
A single rating point represents one percent of the total potential television audience.
answer
True
question
Ted Turner helped reinvent cable television by repackaging programming for distribution over several separate networks.
answer
True
question
Cable companies are replacing copper wire cable with fiber optic cable.
answer
True
question
All U.S. television broadcasting became digital in which year?
answer
2009
question
What is the fifth highest rated television network in the United States?
answer
Univision
question
DTV may offer local TV stations more money-making opportunities than standard digital television.
answer
False
question
Television networks are now showing more diverse programming for which of the following reasons?
answer
They want to attract a larger audience
question
Over the last thirty years, the Big Three television networks (ABC, CBS, NBC) have done which of the following?
answer
They have lost a significant percentage of viewers to cable, independent stations and other digital viewing options
question
Cable television was initially developed as a way of doing which of the following?
answer
delivering broadcast television signals to communities with poor reception
question
In 2011, ESPN was the most profitable unit in the Disney family of companies.
answer
True
question
Local news tends to make as much money for TV stations as network programming.
answer
True
question
Which of the following statements about premium cable channels is true?
answer
They are the channels that you pay extra for and that do not carry commercials, such as HBO and Showtime
question
Started in 1980 as a local channel in Washington, D.C., BET was the nation's first all-horse racing cable network.
answer
False
question
Nielsen Media Research says the average American spends ____ hours a day watching television.
answer
more than 4
question
When HBO first went on the air in 1975, the broadcast networks made which of the following responses?
answer
They largely ignored it
question
"Social TV" involves people sharing their TV viewing experience with others via social media.
answer
True
question
Philo T. Farnsworth invented which of the following?
answer
The basic technology for television
question
Newscast producer Gerard Manogin says an internship is essential for anyone thinking about working in broadcast news.
answer
True
question
Television content ratings were introduced the same year as movie ratings.
answer
False
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