jour 101 ch 9
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PBS attracted its first significant audiences with which of the following programs?
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sesame street
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The so-called V-chip is designed to do which of the following?
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stop children from seeing offensive programs on v-chip equipped television sets
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What are telenovelas?
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spanish-language television soap operas
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When the VCR first came out, broadcasters and movie studios saw it as a great opportunity to expand their markets.
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False
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Why are broadcast networks making their hit programs available on the Internet?
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Because if the networks didn't put legal copies up on the internet, people would just share pirated copies
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Television technology might have developed more quickly, except for the fact that _____________________________.
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All of the above
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The Internet and television are becoming increasingly separate media.
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False
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Spanish-language television stations such as Univision can attract nationwide audiences that approach those of the Big Four networks.
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True
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The Fox Network first went on the air in 1975.
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False
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The major company doing television ratings in the United States is which of the following?
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Neilson media research
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A single rating point represents one percent of the total potential television audience.
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True
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Ted Turner helped reinvent cable television by repackaging programming for distribution over several separate networks.
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True
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Cable companies are replacing copper wire cable with fiber optic cable.
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True
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All U.S. television broadcasting became digital in which year?
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2009
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What is the fifth highest rated television network in the United States?
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Univision
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DTV may offer local TV stations more money-making opportunities than standard digital television.
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False
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Television networks are now showing more diverse programming for which of the following reasons?
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They want to attract a larger audience
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Over the last thirty years, the Big Three television networks (ABC, CBS, NBC) have done which of the following?
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They have lost a significant percentage of viewers to cable, independent stations and other digital viewing options
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Cable television was initially developed as a way of doing which of the following?
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delivering broadcast television signals to communities with poor reception
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In 2011, ESPN was the most profitable unit in the Disney family of companies.
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True
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Local news tends to make as much money for TV stations as network programming.
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True
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Which of the following statements about premium cable channels is true?
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They are the channels that you pay extra for and that do not carry commercials, such as HBO and Showtime
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Started in 1980 as a local channel in Washington, D.C., BET was the nation's first all-horse racing cable network.
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False
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Nielsen Media Research says the average American spends ____ hours a day watching television.
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more than 4
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When HBO first went on the air in 1975, the broadcast networks made which of the following responses?
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They largely ignored it
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"Social TV" involves people sharing their TV viewing experience with others via social media.
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True
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Philo T. Farnsworth invented which of the following?
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The basic technology for television
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Newscast producer Gerard Manogin says an internship is essential for anyone thinking about working in broadcast news.
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True
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Television content ratings were introduced the same year as movie ratings.
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False
