question

Ads featuring Marlbo cowboy were a persuasive strategy based on the association principle

answer

True

question

Ads that portray women as sex objects exemplify the association principle

answer

True

question

Advertising is increasingly targeted at children and teenagers beacause they influence roughly 500 billion in family spending every year

answer

True

question

Although there are about 14,000 ad agencies in the US, the trend is toward mega agencies

answer

True

question

Because of the blacklash agaisnt social networking web sites, advertisers are moving their advertsiing back to traditional media outlets like TV and radio

answer

False

question

Before the 1850s there was little need for national advertising in America because most communities produced what they bought

answer

True

question

Even though botique agencies give creative people the freedom to do good work they haven't been able to attract any major clients

answer

False

question

In an attempt to minimize goverment oversight of adveritising practices, the advertising industry established their own organizations to monitor the indusrty

answer

True

question

In an effort to attract more viewers, the four major TV networks have reduced the number of commericals aired during prime time

answer

False

question

One of the benefits of online advertising is that it tends to protect the privacy of consumers who use the internet

answer

False

question

Only in recent history have many ads sterotyped women as scatterbrained or helpless or offered them as a mans reward

answer

True

question

Patent medicines marketed in the 1880's were generally harmless, since they consisited mostly of flavored water

answer

False

question

Product placement is an advertising strategy that puts products into movies, tv, and video games

answer

True

question

Psychogrpahics attempts to categorize consumers by their age, gender, occupation, ethnicity, and income

answer

False

question

Some of the first American advertising agencies were space brokers, who bought space in newspapers, and sold it to their clients

answer

True

question

The ad council produces PSAs to show advertising as a social good

answer

True

question

The FTC can require advertisers to run spots correcting their deceptive ads

answer

True

question

The disassociation corollary in advertising plays off the publics skepticism regarding large, impersonal corporations

answer

True

question

WPP is one of the four mega agencies that control over half the worlds advertising revenues

answer

True

question

Culture jamming is the practice of so integrating advertising messages into culture that consumers don't recognize it as advertising

answer

False

question

A car ad shows a salesmen talking about how his father taught him to be honest and hardworking and to understand the value of treating people fairly. This ad demonstrates

answer

Plain folks pitch

question

A company that ries to get consumers to buy a more expensive version of an item, such as fiji water might try this form of persuasive approach

answer

Snob-appeal approach

question

Along with patent medicine companies, another prominent newspaper advertiser in the 1890s was

answer

dept. stores

question

Channel one is an example of

answer

advertising in schools

question

How do advertisers direct targeted ad to specific web site visitors

answer

Cookies

question

In advertising the association principle is

answer

Product associated with some cultural icon, or value, used in most consumer ads (real, natural green)

question

In the 20th century advertising

answer

showed how new products improved daily life

question

Psychographics involves the study of

answer

VALS values attitude lifestlye, based on psychological traits

question

The 19998 tobacco industry settlement in the US outlawed

answer

Cartoon ads JOE THE CAMEL

question

The high price of such consumer products as designer jeans and breakfast cereal can be attributed primarily to

answer

ad cost

question

The public became increasingly cynical about advertising in the late 1890s and early 1900s because

answer

Many patent medicines made outreageous claims what they could do

question

VALS research for advertising refers to

answer

Values and lifestyles,

question

What is an example of earned media on the internet?

answer

money advertisers earn from selling online ads, paid advetisers on blogs, facebooks side bar, likes

question

Which of the following is not an example of the association principle of advertising at work?

answer

Product association with some cultural icon or value

question

Which persuasive technique in advertising involves exploiting a consumers sense of insecurity

answer

Hidden fear appeal

question

What VALS group do most college kids fall in?

answer

economic

question

Which of the following is true about behavioral advertising ?

answer

lots of research online, online data mining, psychographics, demogrpahics,

question

Which of the following is not one of the common critques of advertising?

answer

relies to much on stereotypes, glorifies consumerism, refusues to take responsibility for its effect on individuals, neglects communities

JL MC ch. 11 – Flashcards

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