Question 1

________ is the use of information technology to support the sharing of content among networks of users.  A) Electronic data interchange  B) Data warehousing  C) Cloud computing  D) Social media

Accepted Answer

D) Social media

Question 2

Which of the following statements is a characteristic of social media (SM) user communities?  A) SM user communities are mostly based on geographic and familial ties.  B) Most users of SM belong to several different user communities.  C) In community SM site relationships, the relationships in second-tier communities are disassociated from first-tier users.  D) A viral hook is an inducement to constrain communications between user communities.

Accepted Answer

B) Most users of SM belong to several different user communities.

Question 3

Social media (SM) communities differ from regular communities because ________.  A) they are based on mutual interests of users  B) they are based only on organizational boundaries  C) most people belong to a single community  D) the total number of its users is determined by the sum of the sizes of all its communities

Accepted Answer

A) they are based on mutual interests of users

Question 4

Platforms that enable the creation of social networks, or social relationships among people with common interests, are offered by social media ________.  A) users  B) sponsors  C) providers  D) communities

Accepted Answer

C) providers

Question 5

Social media (SM) ________ utilize SM sites to build social relationships.  A) outlets  B) users  C) providers  D) newsrooms

Accepted Answer

B) users

Question 6

Social media (SM) ________ are formed based on mutual interests and transcend familial, geographic, and organizational boundaries.  A) communities  B) collaborators  C) dashboards  D) outlets

Accepted Answer

A) communities

Question 7

Which of the following statements is true about viral hooks in a social media (SM) site?  A) It is used to restrain information leaks from an organization.  B) It is used to enhance an organization\'s privacy on its SM sites.  C) It is designed to root out users who post junk content on an organization\'s SM site.  D) It is an inducement to pass communication along the tiers of a community.

Accepted Answer

D) It is an inducement to pass communication along the tiers of a community.

Question 8

Which of the following statements is a feature of social media (SM) providers?  A) They do not support custom software for long durations as it is expensive.  B) They generally charge users a license fee to use their applications.  C) They use elastic, cloud-based servers to host SM presence.  D) They sponsor content on SM sites.

Accepted Answer

C) They use elastic, cloud-based servers to host SM presence.

Question 9

________ refers to data and responses to data that are contributed by users and SM sponsors.  A) Connection data  B) Capital data  C) Content data  D) Custom data

Accepted Answer

C) Content data

Question 10

________ is data about relationships.  A) Connection data  B) Capital data  C) Content data  D) Communication data

Accepted Answer

A) Connection data

Question 11

A Facebook user likes pages of various organizations on Facebook. The fact that the user has liked a particular organization is an example of ________.  A) content data  B) user response  C) data contribution  D) connection data

Accepted Answer

D) connection data

Question 12

In the context of the five components of social media information systems (SMIS), which of the following statements is true of social media (SM) providers?  A) They usually process SM sites using desktops, laptops, and smartphones.  B) They store and retrieve SM data on behalf of users.  C) They employ browsers and native mobile applications to store and retrieve connection data.  D) They are informal, evolving, and socially oriented.

Accepted Answer

B) They store and retrieve SM data on behalf of users.

Question 13

In the context of the five components of social media information systems (SMIS), which of the following statements is true of social media (SM) procedures?  A) They process SM sites using elastic, cloud-based servers.  B) Organizations develop and operate their own custom, proprietary, social networking application software.  C) Informality makes SMIS difficult to use.  D) They are informal, evolving, and socially oriented.

Accepted Answer

D) They are informal, evolving, and socially oriented.

Question 14

Social media enables people to form communities, which are groups of people related by a common interest.  TRUE or FALSE

Accepted Answer

TRUE

Question 15

A social media information system is an information system that supports the sharing of content among networks of users.  TRUE or FALSE

Accepted Answer

TRUE

Question 16

Social media communities develop and operate their own custom, proprietary, social networking application software.  TRUE or FALSE

Accepted Answer

FALSE

Question 17

Social media communities are the companies that operate social media (SM) sites.  TRUE or FALSE

Accepted Answer

FALSE

Question 18

Facebook, Google+, LinkedIn, Twitter, Instagram, and Pinterest are examples of social media providers that enable the creation of social networks.  TRUE or FALSE

Accepted Answer

TRUE

Question 19

Social media providers create the features and functions of the site, and they compete with one another for the attention of users.  TRUE or FALSE

Accepted Answer

TRUE

Question 20

Social media users include only individuals and not organizations that use social media sites.  TRUE or FALSE

Accepted Answer

FALSE

Question 21

Organizations create and manage social media (SM) accounts just like typical users.  TRUE or FALSE

Accepted Answer

TRUE

Question 22

Some companies hire staff to maintain their social media (SM) presence, promote their products, build relationships, and manage their image.  TRUE or FALSE

Accepted Answer

TRUE

Question 23

Depending on how an organization wants to use social media, it can be a user, a provider, or both.  TRUE or FALSE

Accepted Answer

TRUE

Question 24

Social media providers develop and operate their own custom, proprietary, social networking application software.  TRUE or FALSE

Accepted Answer

TRUE

Question 25

Content data is data about relationships.  TRUE or FALSE

Accepted Answer

FALSE

Question 26

Social media (SM) application providers store and retrieve SM data on behalf of users.  TRUE or FALSE

Accepted Answer

TRUE

Question 27

For social networking users, procedures are informal, evolving, and socially oriented.  TRUE or FALSE

Accepted Answer

TRUE

Question 28

Social media\'s flow cannot be designed or diagrammed as it is very ________.  A) dynamic  B) static  C) confounding  D) simple

Accepted Answer

A) dynamic

Question 29

Value chains determine ________.  A) social media\'s requirements  B) social media\'s flow  C) unstructured business processes  D) structured business processes

Accepted Answer

D) structured business processes

Question 30

Which of the following statements is true of social customer relationship management (CRM)?  A) Relationships between organizations and customers are unchanging.  B) Each customer crafts his or her own relationship with a company.  C) Sales managers can control what a customer is reading about a company and its products.  D) Customers who are likely to make the highest purchases are likely to receive the most attention.

Accepted Answer

B) Each customer crafts his or her own relationship with a company.

Question 31

________ is a dynamic social media process of employing users to participate in product design or product redesign.  A) Social capitalization  B) Flexible product development  C) Crowdsourcing  D) Collaborative product development

Accepted Answer

C) Crowdsourcing

Question 32

Since its inception, social media (SM) has been widely used to market products to end users in ________.  A) improving communication channels within an organization  B) business-to-business (B2B) relationships  C) business-to-consumer (B2C) relationships  D) promoting brand awareness

Accepted Answer

C) business-to-consumer (B2C) relationships

Question 33

A(n) ________ social networking service like Yammer can be used to provide managers with real-time feedback about how to resolve internal operational inefficiencies.  A) enterprise  B) media sharing  C) microblogging  D) polling

Accepted Answer

A) enterprise

Question 34

Which of the following is a use of social media (SM) in human resources?  A) It is used to determine performance incentives.  B) It is used to keep track of employees\' personal lives.  C) It is used for recruiting candidates.  D) It is used for terminating employees.

Accepted Answer

C) It is used for recruiting candidates.

Question 35

Which of the following indicates a risk of using social media in human resources?  A) recruiting employees for vacant jobs only through social media and not otherwise  B) determining employee performance through social media  C) probing employee personal and social life through social media  D) making errors in forming conclusions about employees through social media

Accepted Answer

D) making errors in forming conclusions about employees through social media

Question 36

Which of the following statements is true of using social media to advance organizational strategies?  A) The unpredictability of dynamic processes like social media is encouraged in supply chains.  B) Solving supply chain problems via social media reinforces an organization\'s sense of privacy.  C) Users who have no financial incentive are willing to provide reviews to the buyer community.  D) Organizations whose business strategy involves selling to developer networks are the last to adopt SM-based customer support.

Accepted Answer

C) Users who have no financial incentive are willing to provide reviews to the buyer community.

Question 37

Value chains determine unstructured business processes.  TRUE or FALSE

Accepted Answer

FALSE

Question 38

Social media (SM) is by its very nature static.  TRUE or FALSE

Accepted Answer

FALSE

Question 39

Social media\'s flow cannot be designed or diagrammed easily. Even if it was to be designed, the social media process would have changed even before the diagram is finished.  TRUE or FALSE

Accepted Answer

TRUE

Question 40

Social media fundamentally changes the balance of power among users, their communities, and organizations.  TRUE or FALSE

Accepted Answer

TRUE

Question 41

In social customer relationship management, relationships between organizations and customers are fixed.  TRUE or FALSE

Accepted Answer

FALSE

Question 42

In social customer relationship management, since the relationships between organizations and customers emerge from joint activity, customers have as much control as companies.  TRUE or FALSE

Accepted Answer

TRUE

Question 43

Social media is increasingly used for finding employee prospects.  TRUE or FALSE

Accepted Answer

TRUE

Question 44

Use of social media to recruit and evaluate potential employees is prohibited.  TRUE or FALSE

Accepted Answer

FALSE

Question 45

Being linked to a network of highly regarded contacts is a form of ________.  A) social credential  B) personal reinforcement  C) mobility  D) nepotism

Accepted Answer

A) social credential

Question 46

Which of the following statements is true of social capital?  A) Social capital is an investment in human knowledge and skills for future profit.  B) The value of social capital is determined by the number of relationships in a social network.  C) Social capital can be gained by limiting the number of friends.  D) Being linked into social networks undermines a professional\'s image and position in an organization.

Accepted Answer

B) The value of social capital is determined by the number of relationships in a social network.

Question 47

A person gains social capital by ________.  A) adding more friends  B) removing unknown friends  C) adding only work-related friends  D) removing people who have less social capital

Accepted Answer

A) adding more friends

Question 48

Capital is defined as the investment of resources for future profit.  TRUE or FALSE

Accepted Answer

TRUE

Question 49

Social capital is investment in human knowledge and skills for future profit.  TRUE or FALSE

Accepted Answer

FALSE

Question 50

Being linked into social networks reinforces a professional\'s identity, image, and position in an organization or industry.  TRUE or FALSE

Accepted Answer

TRUE

Question 51

A social networking user gains social capital by adding more friends and by strengthening relationships with existing friends.  TRUE or FALSE

Accepted Answer

TRUE

Question 52

Humans have social capital, whereas organizations do not have social capital.  TRUE or FALSE

Accepted Answer

FALSE

Question 53

To an organization, the strength of a relationship is the likelihood that an entity in the relationship will do something that benefits the organization.  TRUE or FALSE

Accepted Answer

TRUE

Question 54

A ________ is a statement that delineates employees\' rights and responsibilities in an organization.  A) statement of purpose  B) labor bill  C) social media policy  D) corporate datasheet

Accepted Answer

C) social media policy

Question 55

Which of the following statements is true of social networking problems?  A) Responses to problematic content are best reserved for instances where it has caused an organization to do something positive.  B) Inappropriate contributions that contain obscene or otherwise inappropriate content should be ignored indefinitely.  C) The product development team should not receive criticisms posted on a social networking site.  D) If problematic content represents reasonable criticism of the organization\'s products, the best response is to delete it.

Accepted Answer

A) Responses to problematic content are best reserved for instances where it has caused an organization to do something positive.

Question 56

The first step that any organization should take to manage the risk of employee communication is to develop and publicize a social media policy.  TRUE or FALSE

Accepted Answer

TRUE

Question 57

Chief Digital Officer (CDO) is a position responsible for developing and managing innovative social media programs.  TRUE or FALSE

Accepted Answer

TRUE

Question 58

In the context of customer relationship management (CRM), a vendor might lose control of the customer relationship.  TRUE or FALSE

Accepted Answer

TRUE

Question 59

Which of the following statements is true about viral hooks in a social media (SM) site?  A) It is used to restrain information leaks from an organization.  B) It is used to enhance an organization\'s privacy on its SM sites.  C) It is designed to root out users who post junk content on an organization\'s SM site.  D) It is an inducement to pass communication along the tiers of a community.

Accepted Answer

D) It is an inducement to pass communication along the tiers of a community.

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