question

In 2013, the social gaming market is the fastest growing form of online gaming.

answer

False

question

The overall size of the online video audience is about the same size as the traditional television audience.

answer

True

question

Online readership of newspapers is declining by more than 10% a year

answer

False

question

The publishing and entertainment industries make up the largest share of the commercial content marketplace, both online and offline

answer

True

question

The a la carte revenue model allows users to pay only for what they use.

answer

True

question

All of the following are examples of technology convergence except: the iPad. Amazon Books Publishing. Apple TV. smartphones.

answer

Amazon Books Publishing

question

In 2013, which of the following comprised the largest segment of the online gaming audience? social gamers mobile gamers casual gamers console gamers

answer

Mobile Gamers

question

All of the following are true about the newspaper industry except: -newspaper management has been sluggish to respond to the opportunities on the Internet for news. -online readership of newspapers is declining. -newspaper management overly protected content from being distributed by aggregators. -offline readership of newspapers is increasing.

answer

Online readership of newspapers is declining

question

In comparison to hours spent at work, the average American adult spends ________ consuming various media. -a quarter as much time -a third as much time -an equivalent amount of time -twice as much time

answer

Twice as much time

question

Which of the following is the fastest growing online gaming audience? casual gamers mobile gamers social gamers console gamers

answer

Mobile gamers

question

In 2013, total paid online content was estimated to be: 150 million. 1.5 billion. 15 billion. 150 billion.

answer

15 billion

question

Traditional media programming offers: high user control and high user focus. high user control and low user focus. low user control and high user focus. low user control and low user focus.

answer

Low user control and low user focus

question

Digital magazine revenues are expected to ________ over the next few years. remain stable more than double grow 10% a year continue to decrease

answer

Grow 10% a year

question

There are approximately ________ online newspapers in the world. 1,000 10,000 25,000 50,000

answer

10,000

question

All of the following statements about the movie industry are true except: over 90 million Americans were expected to watch movies online in 2013. in 2013, consumers paid more for online movie viewing than for DVDs or related physical products. online movie viewing is growing faster than all video viewing. Internet and online distribution now make up the largest share of movie revenues.

answer

Internet and online distribution now make up the largest share of movie revenues.

question

In 2013, which of the following forms of online entertainment produced the least amount of revenue? radio TV games motion pictures

answer

Radio

question

All of the following are aspects of content convergence except: language. design. production. distribution.

answer

Language

question

All of the following typically favor the elimination of DRM except: hackers. technology companies. content owners. telecommunications pipeline companies.

answer

Content Owners

question

Which of the following generates the largest share of media revenues? video games television newspapers radio

answer

Television

question

Which of the following is the fastest growing segment of media revenues? television home video Internet media newspapers

answer

Internet Media

question

Cannibalization is a major challenge facing book publishers.

answer

True

question

Internet users consume more media of all types than non-Internet users

answer

True

question

The entertainment industry is generally considered to be composed of five players: television, Hollywood films, music, radio, and video games.

answer

True

question

Smartphones are an example of technological convergence

answer

True

question

Which of the following was the most troubled segment of the publishing industry in 2013? books magazines newspapers periodicals

answer

Newspapers

question

As of 2013, around how many Kindles of all types have been sold in the United States? 8 million 80 million 800 million 8 billion

answer

800 million

question

Which of the following is the fastest growing paid content area? online radio online games online music online video

answer

Online Video

question

All of the following statements about the television and premium video industry are true except: the current transition to Internet delivery of television is leading to a decline in traditional television viewing. television is the largest content provider in the United States. the largest online video distributor is Apple's iTunes. over-the-top entertainment services are a threat to cable television distributors.

answer

the current transition to Internet delivery of television is leading to a decline in traditional television viewing.

question

Which of the following statements about the wholesale and agency models for selling books is not true? In the wholesale model, the retailer decides at what price to sell a book to the consumer. Amazon surprised traditional publishers by selling e-books for below their wholesale cost. The Justice Department sued Amazon for engaging in predatory pricing. The agency model was developed in response to Amazon's pricing strategies.

answer

The Justice Department sued Amazon for engaging in predatory pricing.

question

Which of the following online newspaper sites or groups attracts the highest number of daily unique visitors? USA Today Washington Post Wall Street Journal The New York Times

answer

NYT

question

Which of the following statements about the online newspaper audience is not true? Online newspaper readership is growing at 17% a year. The online newspaper audience is highly engaged. The people who read newspapers online tend to be less educated than those who visit YouTube. Online newspapers reach over 75% of individuals in households earning more than $100,000 a year.

answer

The people who read newspapers online tend to be less educated than those who visit YouTube.

question

Which of the following best describes the online newspaper industry's revenue model? mostly successful implementation of the subscription-fee model struggling to successfully implement a fee-based model abandonment of the subscription-fee model and return to free model mix of revenues from classified ad sales and subscription fees

answer

struggling to successfully implement a fee-based model

question

The publishing and entertainment industries make up the largest share of the commercial content marketplace, both online and offline

answer

True

question

By 2016, online movies are expected to surpass music as the largest form of online revenue in terms of revenue.

answer

True

question

The average American still spends more time watching television than using the Internet.

answer

True

question

Videos are the fastest growing form of paid content

answer

True

question

Approximately ________ of the Internet population in the United States reads magazines online. one-quarter one-third one-half three-quarters

answer

1/3

question

Music download networks offer: high user control and high user focus. high user control and low user focus. low user control and high user focus. low user control and low user focus.

answer

high user control and high user focus.

question

Which form of online entertainment is expected to generate the most revenue in 2016? TV games music motion pictures

answer

Motion Pictures

question

Which of the following streaming movie and TV services is a joint venture between traditional entertainment producers? Netflix Hulu Zynga VUDU

answer

Hulu

question

All of the following are reasons why the movie industry is likely to be less disrupted by the Internet than the music industry except: movies are more difficult to move around the Web without detection. movies typically have far larger file sizes than music tracks. the movie industry is a concentrated oligopoly. there are fewer firms competing for distribution rights.

answer

there are fewer firms competing for distribution rights.

question

In 2013, Amazon's e-book and media store contained around how many book titles? about 10,000 about 100,000 about 1 million about 10 million

answer

1 million

question

DRM refers to a combination of ________ for protecting digital content. hardware and software methods technical and legal means user and publisher agreements local and remote policies

answer

technical and legal means

question

Which of the following is used by the highest percentage of people to read e-books? PC e-reader such as a Kindle or Nook cell phone tablet computer

answer

e-reader such as a Kindle or Nook

question

The average user spends more time on Google+ than on Facebook.

answer

False

question

Most of today's well-known portals began as search engines.

answer

True

question

Auction fraud accounts for the highest percentage of total Internet fraud reported to the Internet Crime Complaint Center.

answer

False

question

In C2C auctions, a business owns or controls assets and uses dynamic pricing to establish the price.

answer

False

question

Closed bidding permits price discrimination without offending buyers.

answer

True

question

Around what percentage of Internet users in the United States use social networks on a regular basis? 25 % 33% 50% 67%

answer

67%

question

Facebook is an example of a(n): interest-based social network. affinity community/social network. general community/social network. practice network.

answer

General community/SN

question

Which of the following is the market leader in C2C auctions? Amazon eBay Yahoo Craigslist

answer

eBay

question

Which social network functionality allows users to easily post messages to the entire community? message board chat instant messaging e-mail

answer

message board

question

When there are few sellers but many buyers, a market will typically be: neutral (dominated by negotiation). seller-biased. buyer-biased. neutral, in the manner of a stock exchange.

answer

Seller-biased

question

A Web site designed to give parents of home-schooled children a common discussion area would be classified as a(n): interest-based social network. affinity community. practice network. sponsored community.

answer

Interest based social network

question

Which of the following is not one of the top factors a business should consider when planning an Internet auction? type of product type of auction location of auction bid increments

answer

location of auction

question

The world's leading portal/search engine site, in terms of unique visitors, is: Yahoo. MSN/Bing. AOL. Google.

answer

Yahoo (answer google on test)

question

In 2013, Facebook visitors spent about ________ hours a month on Facebook. 1.5 hours 3 hours 7 hours 15 hours

answer

7

question

All of the following types of auctions involve single units except: English auction. Dutch Internet. Japanese auction. Vickrey auction.

answer

Dutch internet

question

One of the first online virtual communities was: The Well. Myspace. AOL. Salon.com.

answer

The Well

question

In 2012, the total worth of goods sold on eBay was approximately: $75 million. $750 billion. $7.5 billion. $75 billion.

answer

$75 billion.

question

All of the following are situations in which markets fail to produce socially desirable outcomes except: information asymmetry. monopoly power. externalities. network effects.

answer

Network Effects

question

Which of the following types of auctions offers a neutral marketplace, without buyer or seller bias? sealed bid market English auction double auction name your own price auction

answer

Double auction

question

Which of the following involves e-mailing another seller's bidders and offering the same product for less? transaction interception bid siphoning shill bidding persistent bidding

answer

Bid siphoning

question

The value of portals to advertisers and content owners is primarily a function of the size of the audience the portal reaches and the length of time visitors stay on the site.

answer

True

question

Consumers in auctions are driven solely by value maximization.

answer

False

question

Auction prices are always lower than prices in fixed priced markets.

answer

False

question

Social network participation is one of the most common usages of the Internet.

answer

True

question

Which of the following statements illustrates the network effects that portals are subject to? Specialized vertical market portals attract only 2-10% of the audience, while a few large megaportals garner most of the market. The value of the portal to advertisers and consumers increases geometrically as reach increases. The greater the amount of content provided by a portal, the greater its value to the community. The greater number of portals available, the greater the potential audience for each.

answer

The value of the portal to advertisers and consumers increases geometrically as reach increases.

question

Which of the following is the original social photo-sharing site? Vevo Flickr Instagram Tumblr

answer

Flickr

question

When sellers agree informally or formally to set floor prices below which they will not sell on auction items, this is known as: discriminatory pricing. price matching. bid rigging. the uniform pricing rule.

answer

Price matching

question

All of the following statements about social networks are true except Yahoo visitors spend more than twice as much time on Yahoo as Facebook visitors spend on Facebook. much more is spent on advertising on portals than on social networks. Facebook's share of the total social market is declining. the response to display ads on Facebook is lower than on portal sites.

answer

Yahoo visitors spend more than twice as much time on Yahoo as Facebook visitors spend on Facebook.

question

A(n) ________, in which the highest bidder wins, is the most common form of auction. Dutch Internet auction Japanese auction English auction reverse auction

answer

English Auction

question

All of the following statements are true except: in auctions, prices may be variable or fixed. auctions constituted a significant part of B2B e-commerce in 2013. over a third of procurement officers use auctions to procure goods. online retail sites are adding auctions to their sites.

answer

in auctions, prices may be variable or fixed.

question

When there are few sellers but many buyers, a market will typically be: neutral (dominated by negotiation). seller-biased. buyer-biased. neutral, in the manner of a stock exchange.

answer

Seller-biased

question

All of the following types of auctions have a seller bias except: double auction. Dutch-traditional. Yankee auction-Internet. Dutch Internet.

answer

Double auction

question

All of the following are benefits of auctions except: more efficient price discovery. lower transaction costs. decreased price transparency. increased market efficiency.

answer

decreased price transparency

question

Which of the following is not one of the three defining characteristics of a portal? commerce content auctions navigation of the Web

answer

Auctions

question

Sponsored community sites are network sites created by government, non-profit, or for-profit organizations

answer

True

question

Keeping bid increments low increases the number of bidders and the frequency of their bids

answer

True

question

Priceline's auctions are seller-biased

answer

False

question

Adjusting the annual cost of automobile insurance based on mileage driven is an example of ________ pricing. personalization trigger utilization fixed

answer

Utilization

question

The profit a seller makes at auction is a function of all of the following except: arrival rate. auction length. the number of units for auction. bid increments.

answer

Bid increments

question

________ is the tendency to gravitate toward, and bid for, auction listings with one or more existing bids. Group buying Winner's regret Herd behavior Bid rigging

answer

Herd behavior

question

Elance.com is an example of a(n): demand aggregator. auction aggregator. auction solution provider. professional service auction.

answer

Professional service auction

question

Which of the following is not a risk or cost of Internet auctions? delayed consumption costs equipment costs price transparency trust risks

answer

Price transparency

question

Facebook was the leader in U.S. ad spending revenues on social networks in 2013. What company received the second most amount of ad spending revenue? MySpace LinkedIn Pinterest Twitter

answer

Twitter

question

Which of the following allows the consumer to enter a maximum price and the auction software automatically bids up the goods to that maximum price in small increments? watch lists proxy bidding sealed bidding price matching

answer

Proxy bidding

question

________ pricing adjusts prices based on the location of the consumer. Personalization Utilization Trigger Fixed

answer

Trigger

question

Demand chain visibility is one goal of collaborative commerce.

answer

True

question

Independent exchanges are the fastest growing form of online B2B e-commerce

answer

False

question

Private industrial networks are the most prevalent form of Internet-based B2B commerce

answer

True

question

Collaborative commerce is primarily concerned with the development of a rich communications environment

answer

True

question

E-distributors operate in horizontal markets

answer

True

question

All of the following are examples of direct goods in the auto industry except: sheet steel. shatter-resistant glass. rubber molding. desktop computers.

answer

Desktop computers

question

Which of the following statements about automated order entry systems is not true? They are typically owned by the suppliers. They no longer play an important role in B2B commerce. They show goods only from a single seller. They reduce the costs of inventory replenishment.

answer

They no longer play an important role in B2B commerce.

question

EDI systems: generally serve horizontal markets. are seller-side solutions. are based on a communications standard for sharing business documents. no longer play an important role in B2B commerce.

answer

are based on a communications standard for sharing business documents.

question

Which of the following primarily involve long-term sourcing? e-distributors and exchanges e-distributors and industry consortia e-procurement Net marketplaces and exchanges e-procurement Net marketplaces and industry consortia

answer

e-procurement Net marketplaces and industry consortia

question

What is the first step in the procurement process? negotiate price qualify the seller and its products issue a purchase order search for suppliers

answer

search for suppliers

question

Which of the following is not an important theme of B2B e-commerce in 2013-2014? concern about supply chain risk concern about supply chain volatility concern about the accountability of supply chains concern about the privacy of supply chains

answer

concern about the privacy of supply chains

question

Which of the following is not a typical barrier to the implementation of a private industrial network? It requires participating firms to share sensitive data. It requires the large network owners to give up some of its independence. It requires a significant investment of time and money. It requires a change of mind-set and behavior of employees.

answer

It requires the large network owners to give up some of its independence.

question

An ________ primarily serves businesses that primarily buy direct goods on a spot purchasing basis. e-distributor e-procurement company exchange industry consortium

answer

Exchange

question

Which of the following primarily deal with indirect goods? e-distributors and industry consortia e-distributors and e-procurement Net marketplaces exchanges and industry consortia exchanges and e-procurement Net marketplaces

answer

e-distributors and e-procurement Net marketplaces

question

Which of the following is another name for a private industrial network? Net marketplace PTX EDI network hub-and-spoke system

answer

PTX

question

An ________ provides electronic catalogs that represent the products of thousands of direct manufacturers. e-distributor e-procurement company exchange industry consortium

answer

E-distributor

question

A(n) ________ system continuously links the activities of buying, making, and moving products from suppliers to purchasing firms, as well as integrating order entry systems. EDI ERP CPFR SCM

answer

SCM

question

All of the following are potential benefits of B2B e-commerce except: lower administrative costs. lower search costs. lower price transparency. lower transaction costs.

answer

lower price transparency.

question

In 2013, the total amount of B2B e-commerce in the United States was approximately: $4.7 billion. $47 billion. $470 billion. $4.7 trillion.

answer

$4.7 trillion.

question

EDI document structures are defined by: a single international standards body. by individual suppliers and buyers. industry committees. each purchaser

answer

industry committees.

question

Lean production is an extension of just-in-time production methods.

answer

True

question

Industry consortia are usually owned collectively by the major firms participating in the consortia, while private industrial networks usually are created by a single sponsoring company.

answer

True

question

Private industrial networks typically involve manufacturing and related support industries

answer

True

question

EDI began as a(n) ________ system. document automation document elimination continuous replenishment MRP

answer

Document automation

question

All of the following are potential benefits of B2B e-commerce except: increased production flexibility. increased product cycle time. increased opportunities to collaborate with suppliers and distributors. increased visibility and real-time information sharing among all participants in the supply chain network.

answer

increased product cycle time.

question

Which of the following primarily serve horizontal markets? e-distributors and exchanges e-distributors and e-procurement Net marketplaces e-procurement Net marketplaces and industry consortia exchanges and industry consortia

answer

e-distributors and e-procurement Net marketplaces

question

Which of the following is not a characteristic of the use of social networks in B2B e-commerce? It is typically unstructured. It helps develop a more personal relationship between participants in the supply chain. It enables participants to make decisions based on current conditions. They are always private.

answer

They are always private.

question

Which of the following is the fastest growing form of B2B e-commerce? e-distributors exchanges private industrial networks industry consortiums

answer

private industrial networks

question

Which of the following is not a current major trend in B2B e-commerce? Large firms move toward consolidating regional B2B systems into global systems. Over 60% of B2B firms use Twitter and other social networks to enable collaboration. Firms place a growing emphasis on rapid-response and optimal supply chain rather than lowest-cost supply chains. B2B systems move to data storage on cloud providers and away from individual corporate data centers.

answer

Large firms move toward consolidating regional B2B systems into global systems.

question

An ________ primarily serves businesses that primarily buy indirect goods on a spot purchasing basis. e-distributor e-procurement company exchange industry consortium

answer

E-distributer

question

Private industrial networks are direct descendants of: e-procurement Net marketplaces. existing EDI networks. independent exchanges. industry consortia.

answer

Existing EDI networks

question

Which of the following is not one of the major developments in supply chain management over the past two decades? supply chain simplification EDI accountable supply chains cloud computing

answer

Cloud computing

question

Regional supply chains provide lower short-term costs, but higher, longer-term risk protection.

answer

False

question

Walmart has one of the most efficient B2B supply chains in the world.

answer

True

question

Industry consortia are more focused on optimizing short-term supply relationships than independent exchanges, which tend to focus more on long-term transactions

answer

False

question

An exchange is an independently owned online marketplace that connects many suppliers and buyers

answer

True

question

All of the following have led to the development of outsourcing of manufacturing around the world except: technology. globalization of trade. environmental concerns. high levels of wage disparity between the developed and undeveloped worlds.

answer

Environmental concerns

question

Which of the following is not one of the major developments in supply chain management over the past two decades? supply chain simplification EDI accountable supply chains cloud computing

answer

Cloud computing

question

Which of the following primarily deal with direct goods? e-distributors and independent exchanges exchanges and e-procurement Net marketplaces exchanges and industry consortia e-procurement Net marketplaces and industry consortia

answer

exchanges and industry consortia

question

An ________ primarily serves businesses that primarily buy indirect goods on a contract purchasing basis. e-distributor e-procurement Net marketplace exchange industry consortium

answer

E-procurement

question

All of the following are weaknesses of EDI except: EDI is not well suited for electronic marketplaces. EDI lacks universal standards. EDI does not provide a real-time communication environment. EDI does not scale easily.

answer

EDI lacks universal standards.

question

An ________ primarily serves businesses that buy indirect goods on a spot purchasing basis. e-distributor e-procurement company exchange industry consortium

answer

e-distributor

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