Intro to Sport Management – Flashcards
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What is Sport Management?
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The field of studying offering the specialized training and education necessary for individuals seeking careers in any of the many segments of the industry
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Sport VS. Sport
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Sports is the singular term in nature sport is the encompassing of all terms
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What is Sports administration
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Set goals and policies Colleges and Universities
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Segments of the sport industry
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Professional intercolelgiate interscholastic marketing facility management event management sport communication social media sport agent ticket sales media relations analytics operations
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What to expect in the sport industry
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competition non traditional hours growth and advancement industry perks
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Unique Aspects of sport
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sport marketing financial structures career paths
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Marketing
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produced and consumed simultaneously perishable unpredictable
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finances
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revenue generated from alternate revenue streams
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Customer base (fans) (marketing)
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intense sense of identification intense levels of identification
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Sport venues (marketing)
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produces and display its product in a variety of settings
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Sport Management Process
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planning organizing staffing cotnrolling leading motivation communicating decision making
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what determines your success as a manager
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your ability to do problem solve and make correct (productive) decisions determines in part your success as a manager
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Planning
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identify/set organizational goals develop[ and implement strategies to achieve them
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what are the classification of plans
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functional period of time frequency of us
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what are the aspects of a Functional plan
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marketing plan human resource plan financial plans promotion plans
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Period of time plan
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most popular short range long range
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frequency of use plan
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standing use single use
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Mintzberg's managerial roles
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interpersonal roles information roles decision roles
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Interpersonal roles
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figure head leader liaison
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informational rules
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monitor disseminator spokesperson
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Field experience (breaking into sport industry)
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volunteering practica internship
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Entry level jobs (description)
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help employer gain experience learning stage of career develop skills
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Specific tasks of game experience
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oversees music video boards public address messages
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Definition of game experience
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Focuses on enhancing the experience of people who attend games
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Community relations
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develops relationship with public entities (charity)
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What is an example of creating an adminsiter grassroots functions
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Clinics
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example of a league wide program
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NBA Reads programs
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Equipment manager
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headgear to uniforms practice fields or the road technological improvements logistics purchases equipment
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what is the accountability system established by equipment managers
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inventory reconditioning storage
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Media relations
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assists and works with the media providing information for game coverage and publicity Ensures that needs of media are met at every sporting event responsible for all publications such as media guides and game programs tv, radio, social media
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Sport Marketing
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activities designed to meet the needs and wants of sport consumer through exchange processes
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marketing of sport products and services directly to who
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customers
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What are sport promotions
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marketing of other consumer and industrial products or services through the use of sport promotions
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Marketing Mix
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product price place promotion
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Product
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what the organization is going to sell
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Challenges of marketing mix
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producing the right product for customers
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Price
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value of the product and the price the consumer must pay to obtain it
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place
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distribution delivered to consumer consumer go where product produced available channels
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Promotion
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communication activities
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what are the variety of promotional methods
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print, television, radio, internet and cross promotions
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Market Segmentation
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dividing large groups of consumers into smaller groups
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methods of segmentation
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demographics psychographics benefit segmentation geographic segmentation
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Examples of first line managers
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academic coordinator business and finance manager compliance officer development an public relations director event and facility manager marketing and promotions director sports information director ticket office ticket sales senior woman administrator equipment manager
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Examples of Middle Managers
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sports information director community relations senior women administrator sport programs/coaches athletic staff athletic trainers
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Business operations internal operations external operations internal services are all what
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middle managers
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Athletic Director Duties
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overall supervision of student athletes event scheduling game/event management equipment fund-raising budget preparation and management
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Hire all officials, coaches trainers and staff oversee booster club eligibility compliance attend meetings evaluate head coaches are all duties of what
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Athletic Director
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Associate, assistant or assistant to Athletic director, assistant program director/sport managers are considered what
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middle managers
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Associate AD oversees what
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internal operations external operations business operations internal services community relations sports information scheduling compliance
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A sport agent is responsible for
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negotiating contracts and procuring endorsements for professional athletes
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What is the primary of responsibility of a sports agent
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representation of the athletes interest
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How much money do sports agent receive
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4-10 percent of playing contract 10-20 percent of endorsement contracts
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NFL agents percentage
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no more than 3 percent of playing contract
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NBA Agent percentage
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not permitted to receive more than 4 percent of playing contract
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qualifications
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NFLPA certification
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Many agents possess
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professional degrees and credentials
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Sport agents are also
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lawyers certified public accountants investment advisors financial planning
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Sports agents must be knowledgeable about
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sports finance investments business management financial and risk analysis trends in sport market changes
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Sports agents have these skills
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motivation communication and negotiation skills highly motivated
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NCAA national office
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ncaa staff directory enforcement office agent and amateurism Unifrom athlete agents act enforcement services intern job description legislation
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League Think
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pioneered and most effectively implemented by the NFL, this term represents the notional that teams must recognize the importance of their competition and share revenues to ensure that their competitors remain strong
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Sponsorship
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The acquisition of rights to affiliate or associate directly with a product or event for the purpose of deriving benefits related to that affiliation or association
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Luxury Tax
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Device used by MLB and the NBA to tax the teams that spend the most (or spend too much as defined by CBA) on player payroll and to share those taxes with teams that do not have high payrolls
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Labor
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A collective group of athletes in team sports who unionize so that the athletes can bargain collectively with the league owners (management). Typically represented by a union head in negotiations with management
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Salary Caps
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Agreements collectively bargained between labor and management that establish a league-wide team payroll (i.e salaries, bonuses and incentive clauses) threshold that cannot be exceeded in most cases. Typically set using a percentage of league gross revenues as a starting point
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Management
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The collective group of ownership that is negotiating with the players or labor. Typically represented by a league commissioner, who is technically an agent for the owners in negotiations with labor
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NAASM?
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North American Society for Sport Management
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Purpose of NAASM
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to promote, stimulate and encourage study, research, scholarly writing and professional development in the area of sport management
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what year was NAASM established
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1985
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Past 2 presidents of NAASM
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Larena Hoeber Bob Baker
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Current president of NAASM
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Dr. Marelene Dixon
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COSMA?
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Commission on Sport Management Accreditation
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Purpose of COSMA
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to promote and recognize excellence in sport mangement education worldwide in colleges and universities at the baccalaureate and masters level through specialzied accreditation
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2 board members of COSMA
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Robertha Abney Susan Foster
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2 school to become first sport management undergrad program accredited by COSMA
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Slippery Rock University Saint Leo University
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Explain the evolution of sport management
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Walter O'Malley wanted someone who was trained to administer sport facilities and hold an executive position
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Individual who was widely recognized for the development of sport administration academic programs
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James Mason
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University with the First masters for sport administration program
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Ohio University
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List the name of university to develop the 2nd masters sport management program
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University of Mass
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Monetary Value of Sport industry
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498.4 billion
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Individual who encouraged acadmicians to develop programs to prepare sport managers in 1957
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Walter O'Malley
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What year was first sport program at SRU established
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1977
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One sport management program outcome
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Communication- use communication skills with individuals and groups; disseminate information in a variety of oral, written, electronic formats to diverse populations such as customers, clients employees and managers
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What does SMA stand for
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Sport management alliance
