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Code of ethics fails to

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fails to guarantee ethical behavior among the firm's employees

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corporate social responsibility

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business' concern for society's welfare

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For every home built by Habitat for Humanity, whirlpool Corporation has given and continues to give free kitchen appliances. This is an example of

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corporate social responsibility

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Sustainability

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the idea that socially responsible companies will out preform their peers by focusing on the world's social problem and viewing them as opportunities to build profit and help the world at the same time.

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The fact that people believe that business should focus on making a profit and leave social and environmental issues to non-profit organization is-

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one of the arguments against social responsibility

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Economic Level of the Pyramid

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the most basic level, states that a firm must by profitable

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Green Marketing

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the movement to develop and market products designed to minimize negative effects on the physical environment or to improve the environment

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Target Market

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defined as a group that managers feel is most likely to buy a firms product.

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Many people in the United States chose to drink light beer because they value thin, fit bodies. For international beer manufactures, this difference illustrates how _______ influence marketing.

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Social Factors

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What do self-sufficiency; upward mobility, work ethic, and conformity have in common?

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These are three of the core values that influence lifestyles in the United States.

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Which of the following events has had the greatest effect on Marketing?

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the increased use of social media by people and business.

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Which generation represents the largest group of consumers in the US?

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Generation Y

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Which demographic category represents the lowest percentage of the US population, but has the highest average family income?

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Asian Americans

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What is the primary determinant of a person's earning potential?

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Education

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Recession, Inflation, and consumer's income are the

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economic factors of greatest concern to most marketers.

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After tax income is referred to as -

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disposable income

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Purchasing Power

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is measures by comparing income to the relative cost of set standard of goods and services indifferent geographic areas.

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Inflation

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a measure of the decrease in the value of money, expressed as the percentage reduction in value since the previous year.

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Recession

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A period of economic activity characterized by negative growth which reduces demand for goods and services.

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The CAN Spam Act.

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Prohibits commercial emails from using false addresses and presenting false or misleading information.

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One facet of macerating is that it is-

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a philosophy that stresses customer satisfaction.

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The American marketing association's definition of marketing-

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including creativity, communicating, delivering and exchanging.

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Marketing

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a business is concerned with many day to day activities.

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The Sales Orientation

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assume people will buy more if aggressive selling techniques are used.

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A company adhering to the marketing concept will likely take which of the following steps if it learned that its customers were dissatisfied with its product?

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conduct research to determine it its customer's needs have changed.

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A company that wants to implement a market orientation would need to-

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do all of the activities listed.

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Best Buy has become the nations largest specialty retailer by focusing on the customer needs and wants. This philosophy is at the heart of a-

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Market Orientation

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Customer Value

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defined as the relationship between benefits and the sacrifice necessary to obtain those benefits.

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The U.S. Postal Service argues that express service is comparable to what is offered by Fed Ex and that its prices are much lower-

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Fed Ex is perceived as offering greater customer value

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96% of USAA home insurance policy holders report that USAA representatives meet their commitment in calling back customers quickly about claims- is an example of ________

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Customer Satisfaction

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Relationship Marketing

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a strategy that focuses on keeping and improving relationships with current customers.

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A market-oriented firm defines its business in terms of-

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the benefits its customer seek.

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One of the reasons given for the decline of the passenger rail industry in the United States is that the industry defined its mission as traits and not as transportation sources-

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dine its mission in terms of the benefits customer seeks

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Strategic Planning

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the managerial process of creating and maintaining a fit between the organization objectives and resources and evolving market opportunities.

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Example of Strategic Planning

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since gas prices have soared and consumers have cut back on their spending on new trucks and SUVs, Ford Motor Corporation is transforming several of its plants.

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subgroups of a single business of collection or related business with a larger organization are referred to as-

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strategic business planning

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Example of Market Development

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LVMH, a maker of luxury goods, has expanded its products offering into china

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Product Development

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a marketing strategy that created new products for present markets.

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Marketing Plan

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a written document that acts as a guidebook of marketing activities for the marketing manager.

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The focus of an organization's mission statement should be on-

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the market it wishes to serve

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By defining its business as "printing " books instead of "empowering imaginations", a children's book publishing company would more than likely experience

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Marketing Myopia

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Environmental Scanning

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defined as the collection and interpretation of information about forces, events, and relationships that may affect the organization

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iTunes has a _____ ________ ______ as they have exclusive agreements with some of the most sought after music corporations that other digital music stones do not have

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Sustainable Competitive Advantage

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of the following, what is the most useful objective for Purina cat foods?

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to increase sales of Purina cat food by 15% over 2010 sales off 300 million

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The Marketing Mix

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is the unique blend of product, place, promotion, and pricing strategies designed to produce mutually satisfying exchanges with a target market.

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Ethics

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refers to the moral principles or values that generally governs the conduct of an individual or a group.

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Morals

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are the rules people develop as a result of cultural values and norms.

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Ethical development can be thought as having three levels. The most basic, childlike level is the -_____ _____ _____

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Pre-conventional Morality Stage

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Hallie is a calculating, self-centered salesperson. Hallie is most likely at the ______ _______ state of ethical development

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Pre-conventional morality state

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During World War II, Schindler was most likely at the -

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Post Conventional Morality Stage

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