question

For companies today, becoming international is a luxury only some can afford.

answer

false

question

companies from japan are the leading group of investors in the United States

answer

false

question

International marketing involves selling of a company's goods and services to consumers or users in more than one nation for a profit

answer

true

question

the difference between domestic and international marketing lies in the different concepts of marketing

answer

false

question

an international marketer must deal with at least two levels of uncontrollable uncertainty

answer

true

question

the geography and infrastructure of a country are uncontrollable factors that influence the business decisions of a company in an international market

answer

true

question

The uncontrollable factors affecting international marketing are limited to political forces, economic climate, and competitive structure

answer

false

question

the level of technology in a country is an uncontrollable element for international marketers

answer

true

question

the uncontrollable factors a company has to deal with decreases with the number of foreign markets in which it operates

answer

false

question

The controllable elements can be altered in the long run and, usually, in the short run to adjust to changing market conditions, consumer tastes, or corporate objectives

answer

true

question

Political and legal forces, economic climate, and competition are some of the domestic environment's controllable factors

answer

false

question

the foreign policies of a country have a direct effect on a firm's international marketing success

answer

true

question

Abolition of apartheid in South Africa is an example of a positive uncontrollable element in an international marketing scenario.

answer

true

question

The business activities of international marketers are not affected by competition in their domestic market

answer

false

question

the process of evaluating the uncontrollable elements in an international marketing program involves substantial doses of cultural, political and economic shock

answer

true

question

Level of technology remains unchanged across countries making it a fairly predictable factor in international marketing

answer

false

question

Political and legal issues a company may face abroad are mitigated by the "alien status" of the company

answer

false

question

The political details and the ramifications of political and legal events are often more transparent in a domestic situation than they are in a foreign market

answer

true

question

the political and legal environment is a controllable element for international marketers because of their potent ability to lobby and influence legislation in foreign markets

answer

false

question

In a broad sense, the uncontrollable elements of the foreign business environment constitute the culture

answer

true

question

In dealing with unfamiliar markets, marketers must be aware of the frames of reference they are using in making their decisions

answer

true

question

John refuses to buy Japanese products because he sees this as a way of selling out to a nation known for its aggressive behavior. John is using a self-reference criterion to make his decision.

answer

true

question

The self-reference criterion is closely related to ethnocentrism

answer

true

question

Sam Watkins just ate cookies and, therefore, feels justified in refusing food offered by his Middle Eastern host. In this instance, Sam's self-reference criterion has just saved him from making a cultural blunder.

answer

false

question

To avoid errors in business decisions, it is necessary to conduct a cross-cultural analysis that emphasizes the need for ethnocentrism

answer

false

question

Understanding one's own culture normally requires no additional study

answer

false

question

The most effective approach to build global awareness into an organization is to increase the diversity mix of the employee profile, especially for entry-level jobs

answer

false

question

Research has revealed that smaller home markets and larger production capacities appear to favor internationalization

answer

true

question

A company in the "no direct foreign marketing" stage of international marketing involvement does not actively cultivate customers outside national boundaries

answer

true

question

The global marketing concept views the marketplace as consisting of one primary domestic market that is complimented by several smaller regional markets

answer

false

question

Which of the following is a dynamic trend that is affecting the current global business strategies?

answer

The trend toward the acceptance of the free market system among developing countries

question

Companies from _______ lead in foreign investment in the United States

answer

United Kingdom

question

Which of the following is true regarding the impact of globalization on domestic markets in the United States?

answer

Multinational manufacturing companies in all industries and sizes have outperformed their domestic counterparts.

question

Which of the following is an essential requirement for companies to succeed in international markets?

answer

committing themselves completely to foreign markets

question

________ is the performance of business activities designed to plan, price, promote, and direct the flow of a company's goods and services to consumers or users in more than one nation for a profit.

answer

international marketing

question

Which of the following is the most critical difference between domestic marketing and international marketing?

answer

the environment in which marketing plans must be implemented

question

Which of the following elements in the marketing environment poses a challenge to both domestic and international marketers due to its uncontrollable nature?

answer

political/legal forces

question

Which of the following is a controllable element for an international marketer?

answer

channels of distribution

question

Which of the following is an uncontrollable element for an international marketer?

answer

level of technology

question

For an international marketer, the ______ can be altered in the long run and, usually, in the short run to adjust to changing market conditions, consumer tastes, or corporate objectives

answer

controllable elements

question

Which of the following is an uncontrollable factor for a marketer in domestic environment?

answer

Competitive structure

question

Which of the following political actions is likely to favor international marketing?

answer

Paraguay imposing low tariffs and tax rates for manufacturing industries

question

Which of the following reflects the relationship between international business and domestic business?

answer

The ability to invest abroad is to a large extent a function of domestic economic vitality

question

Which of the following is a possible outcome of the "alien status" of a company?

answer

an increase in protectionist federal policies

question

with respect to the environment in which a business operates, factors such as competition, political and legal forces, economic climate, would all be classified as

answer

uncontrollable elements

question

________ is a controllable element in both domestic and international marketing environments

answer

price of products

question

the marketing tasks of an international marketer differs from that of a domestic marketer as:

answer

the structure of distribution is an uncontrollable element for the international marketer

question

Robert Jonas is in charge of a new marketing effort directed toward Peru. In order for his company to effectively market and distribute to all of Peru's major cities, Mr. Jonas must devise a logistics plan for crossing the Andes Mountains on a daily basis. Which of the following foreign environment uncontrollable variables would be a chief concern as Mr. Jonas devises his plan?

answer

Geography and infrastructure

question

Compared to the foreign environment uncontrollable variables, which of the following elements is excluded from the domestic marketer's list of uncontrollable variables?

answer

cultural forces

question

Amy Sims has been assigned the task of preparing a marketing plan for her company for the next year's business activities. She knows that she should begin her plan by examining the variables that she has some control over. These controllable variables would include price, product, channels-of-distribution, and

answer

promotion

question

M&M, a company producing musical instruments, had dominated its home market for several years before venturing into international markets. the company was focusing more on international operations until a German company in the same business entered its home market. The German company started selling good quality products at prices much lower than M&M's and affected its sales adversely. Which of the following elements in the marketing environment has affected the business of M&M in the above scenario?

answer

Competition in the domestic market

question

Ralph Waite is a marketing manager at a video game console manufacturing firm. Ralph has been asked to review the marketing opportunities of his company in a foreign market. Ralph is aware that he can modify certain elements of the marketing environment to suit the foreign market needs. he is primarily focusing his attention on the factors that are not under his control and might affect their business prospects. Which of the following uncontrollable elements is most likely to affect the company's business prospects in the foreign market?

answer

the level of technology in the targeted market

question

The ________ issues faced by a company are often amplified by the "alien status" of the company, which increases the difficulty of properly assessing and forecasting the dynamic international business climate.

answer

political/legal

question

Which of the following best illustrates the political and legal issues faced by companies because of their "alien status" when they attempt to do business in foreign countries?

answer

A company being forced by the local government to share its core competencies in order to continue doing business

question

________ is the conscious effort on the part of the international marketer to anticipate the influences of both the foreign and domestic uncontrollable factors of a marketing mix and then to adjust the marketing mix to minimize the effects.

answer

adaptation

question

The primary obstacles to success in international marketing are a person's ________ and an associated ethnocentrism

answer

self-reference criterion

question

______ is an unconscious reference to one's own cultural values, experiences, and knowledge as a basis for decisions

answer

self-reference criterion

question

In the United States, unrelated individuals keep a certain physical distance between themselves and others when talking or in groups. Americans do not consciously think about that distance; they just know what feels right without thinking. Someone from another culture would not necessarily understand this and would apply their rules for contact when speaking. The preceding is an illustration of what is called applying a ________ reviewing the mentioned social custom of contact.

answer

self-reference criterion

question

Which of the following is closely related to the self-reference criterion?

answer

ethnocentrism

question

_______ impedes the ability of a person to assess a foreign market in its true light

answer

ethnocentrism

question

Which of the following is true of ethnocentrism?

answer

it is a problem that arises when managers from affluent countries work with managers and markets in less affluent countries

question

The most effective way to control the influence of ethnocentrism and the SRC is to:

answer

recognize their effects on our behavior

question

To avoid errors in business decisions, it is necessary to conduct a cross-cultural analysis that isolates the self-reference criterion influences. Which of the following should be the first-step to avoid the aforementioned errors?

answer

Defining the business problem or goal in home-country cultural traits, habits, or norms.

question

Understanding one's own culture requires additional study as:

answer

much of the cultural influence on market behavior is at the subconscious level

question

Which of the following types of nontariff barriers strictly falls under the category of specific limitations on trade?

answer

embargoes

question

Which of the following characterizes a globally aware manager?

answer

Allowing others to be different and equal

question

Which of the following will aid a manager in understanding the way people of different countries think and act?

answer

a historical perspective

question

Which of the following is the most effective way to achieve organizational global awareness?

answer

having a culturally diverse senior executive staff or board of directors

question

Which of the following organizations seems better equipped for internationalization?

answer

A firm that has a production capacity that is much greater than home market demand

question

Which of the following firms has a better chance of accelerating the internationalization process?

answer

international regulatory bodies set export/import limits

question

Which of the following is true regarding the stages of international marketing involvement?

answer

a firm may be in more than one stage simultaneously

question

Which of the following best describes the stage of development where the company's products reach a foreign market without any conscious effort on the part of the marketer?

answer

No direct foreign market

question

Jefferson's is a firm that specializes in dog food and grooming products. The company has a very well-established domestic market. The company does not actively sell its products outside national borders but provides goods to customers who contact them directly of place orders with them through the internet. Jefferson's is currently in the _______ stage of international marketing involvement.

answer

no direct foreign marketing

question

If a marketer is motivated to initiate an international marketing effort mainly because of temporary surpluses in the domestic market, which of the following stages best characterizes the stage of international marketing involvement for this marketer?

answer

infrequent foreign marketing

question

James Bright's company seeks markets all over the world and attempts to sell products that are a result of planned production for markets in various countries. Which of the following stages best characterizes the stage of international marketing involvement for Mr. Bright's company?

answer

international marketing

question

Maria Peron's company treats the world, including the home market in Spain, as one market. Market segmentation decisions no longer focus on national borders. Instead, market segments are defined by income levels, usage patterns, and other factors that span countries and regions. Which of the following stages best characterizes the stage of international marketing involvement for Ms. Peron's company?

answer

global marketing

question

Ajax Corporation has decided to enter the international marketing arena by marketing its products on a country-by- country basis, with separate marketing strategies for each country. the company is using which of the following concepts to formulate its international policies and strategies?

answer

multidomestic market concept

question

Regular foreign marketing stage differs from the international marketing stage as companies at the regular foreign marketing stage:

answer

focus all their operations and production to service the domestic market needs even though they are interested in foreign markets

question

Which of the following is true of firms in the first two stages of international marketing involvement- no direct foreign marketing and infrequent foreign marketing?

answer

They are more reactive in nature and embark on internationalization without planning

question

In which of the following stages of international marketing involvement, companies primarily focus all their operations and production to services domestic market needs, even though they have a permanent productive capacity devoted to the production of goods to be marketed in foreign markets?

answer

regular foreign marketing

question

The firms at the stage of regular foreign marketing of international marketing involvement:

answer

primarily focus all their operations and production to service domestic market needs

question

Which of the following is true of firms at the international marketing stage of marketing involvement?

answer

planning generally entails production of goods outside the home market

question

What is the most profound change for firms at the global marketing stage of internationalization?

answer

companies treat the world, along with home market, as one market

question

Which of the following firms/products reflects a global marketing orientation?

answer

A firm producing highly cost-effective and durable computers

question

For a company at the _______ stage of internationalization, market segments are defined by income levels, usage patterns, or other factors that frequently span countries and regions

answer

global marketing

International MKT CH. 1 – Flashcards

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