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Home Page Social Science Business Advertising Click Through Rate Integrated Marketing Communications-Promotional Mix Elements - Flashcards

Integrated Marketing Communications-Promotional Mix Elements – Flashcards

Christine Brunetti
8 July 2022
16 test answers

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Print: magazine, newspaper, billboard, flyer, & public transportation Broadcast: Facebook, Instagram, Snapchat, anything on Internet, TV, Radio
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Advertising: (Print vs. Broadcast; Analog vs. Digital)
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-form of communication that's paid for (get spot for an ad) -sponsor is identified (advertisers who pays for ad is known) -it's ultimately meant to SELL
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Advertising Definition
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-cutting out the middle man (the are no catalogs/going through other sources)
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Direct Marketing
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-selling and promotion product online without exact face to face contact
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Digital/Interactive/Internet Advertising/Marketing
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-the "most important" promotional element right now -if you have the right "stuff" at the right "place" at the appropriate "price" then products/services never have to go on sale -Every Day Low Prices (Created by Proctor and Gamble)
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Sales Promotion
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-the communication process that management controls and deals with the public -publicity should/does result from public relations
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PR/Publicity
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-personal exchange with sale's associates of any kind -ex. Girl's Scout Cookies, AVON, even the makeup counter at Estee Lauder @ Macy's
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Personal Selling
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-when corporation itself is being advertised ex. Kenneth Cole
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Corporate Advertising
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-Has to do with the physical displays in the physical store -the design displayed, produced, and maintained by the vendor
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Point-of-Purchase
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-ex. Mercedes Benz New York Fashion Week
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Event Sponsorship
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(Technically not advertising because it is not MEANT TO sell/doesn't have an option to sell-doesn't have retail price and details) -online presence like Etsy -ex. In Sex & the City Carrie Bradshaw always had the latest Apple laptop
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Product Placement
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-through the word of mouth, the "buzz"
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Influencer Marketing
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-through Blogs, Vlogs, Podcasts, and etc
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Social Media Presence
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"Advertainment"
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Branded Entertainment
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the naming rights of products
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Naming Rights
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Billboards, Transit, Aerial, etc.
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Outdoor/Out of Home
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