Integrated Marketing Communications-Promotional Mix Elements – Flashcards
Unlock all answers in this set
Unlock answersquestion
Print: magazine, newspaper, billboard, flyer, & public transportation Broadcast: Facebook, Instagram, Snapchat, anything on Internet, TV, Radio
answer
Advertising: (Print vs. Broadcast; Analog vs. Digital)
question
-form of communication that's paid for (get spot for an ad) -sponsor is identified (advertisers who pays for ad is known) -it's ultimately meant to SELL
answer
Advertising Definition
question
-cutting out the middle man (the are no catalogs/going through other sources)
answer
Direct Marketing
question
-selling and promotion product online without exact face to face contact
answer
Digital/Interactive/Internet Advertising/Marketing
question
-the "most important" promotional element right now -if you have the right "stuff" at the right "place" at the appropriate "price" then products/services never have to go on sale -Every Day Low Prices (Created by Proctor and Gamble)
answer
Sales Promotion
question
-the communication process that management controls and deals with the public -publicity should/does result from public relations
answer
PR/Publicity
question
-personal exchange with sale's associates of any kind -ex. Girl's Scout Cookies, AVON, even the makeup counter at Estee Lauder @ Macy's
answer
Personal Selling
question
-when corporation itself is being advertised ex. Kenneth Cole
answer
Corporate Advertising
question
-Has to do with the physical displays in the physical store -the design displayed, produced, and maintained by the vendor
answer
Point-of-Purchase
question
-ex. Mercedes Benz New York Fashion Week
answer
Event Sponsorship
question
(Technically not advertising because it is not MEANT TO sell/doesn't have an option to sell-doesn't have retail price and details) -online presence like Etsy -ex. In Sex & the City Carrie Bradshaw always had the latest Apple laptop
answer
Product Placement
question
-through the word of mouth, the "buzz"
answer
Influencer Marketing
question
-through Blogs, Vlogs, Podcasts, and etc
answer
Social Media Presence
question
"Advertainment"
answer
Branded Entertainment
question
the naming rights of products
answer
Naming Rights
question
Billboards, Transit, Aerial, etc.
answer
Outdoor/Out of Home
