Industry Classification – Flashcards

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Automotive includes:
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Car manufacturers, after-market parts, rental cars, etc
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Automotive does not include
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transportation apps, auto insurance agencies
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examples of automotive
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Honda, Mazda, BF Goodrich Tires, Advance Auto Parts, Hertz, Zipcar
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CPG/FMCG includes
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companies that produce daily (fast-moving) consumed goods: food, drinks, alcohol, household products, tobacco, make-up, etc.
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CPG/FMCG does not include
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Retail/grocery stores, over-the-counter medications
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examples of CPG/FMCG
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Unilever, Coke, Heineken, L'Oreal, Pringles, Durex, Mars, P
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Entertainment includes
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companies related to media and entertainment: movies, lifestyle, music, gaming, newspapers, dating sites, festivals
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Entertainment does not include
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Lotteries, casinos, amusement parks
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Examples of Entertainment
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Pathe, Fox, MTV, LiveNation, Warner, UIP, Activision, NY Times, Match.com
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Finance includes
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Financial and insurance companies, banks, investment sites
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Finance does not include
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B2B companies
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Examples of Finance
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Barclays, HSBC, Nordea, ABN
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Healthcare includes
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Pharmaceuticals, over-the-counter medications, hospitals, medical devices
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Healthcare does not include
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Cosmetics, medical schools
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Examples of Healthcare
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BMI Healthcare UK, NHS, Pfizer, Tylenol, J
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Retail includes
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Retail companies: shops, stores, online and offline
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Retail does not include
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Software companies, restaurants/coffee shops
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Examples of Retail
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Nike, Zara, Tesco, Esprit, Specsavers, Amazon.com
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Tech and Telecom includes
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Electronics, technology, ISPs, telecommunications (hardware and software companies)
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Tech and Telecom does not include
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Dating sites, gadget-focused new sites
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Examples of Tech and Telecom
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Samsung, Vodafone, Verizon, Uber, Sky, Telia, Google, Microsoft
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Travel includes
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All travel-related companies, airlines, hotels, accommodations, cruises, local tourism offices
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Travel does not include
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Casinos, amusement park, universities
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Examples of Travel
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Kayak, Expedia, KLM, Emirates, Hilton, AirBNB, Carnival cruises
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Industrial and Utilities includes
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Industrial goods, basic materials, manufacturing, energy, utilities, Shell Oil, Tyvek, CAT
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Non-Profit organizations includes
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all companies without a commercial purpose, charities, non-profits
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Non-Profit organizations does not include
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Government-run programs, schools
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Examples of Non-Profits organizations
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Greenpeace, WarChild, Amnesty, Planned Parenthood
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Quick Service restaurants includes
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quick service restaurants - fast good restaurants, chain restaurants, coffee chops
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Quick Service restaurants does not include
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Supermarket ready meals
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Examples of Quick Service restaurants
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McDonald's, Subway, MAX Burger, Chili's, Outback, Domino's, Starbucks
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Government and Education includes
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Government entities, universities, lotteries, Armed Forces, language courses
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Government and education does not include
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Finance sites, tourism sites
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Examples of Government and Education
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Us Army, Hofstra, College of St. Scholastica, New York State Lottery
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Business Services includes
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companies primarily offering service or seeking to advertise to other businesses (formerly B2B)
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Business Services does not include
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Anything geared to consumers
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Examples of Business Services
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Salesforce, Cisco, Experian, McKinsey & Co
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Media Agency includes
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Media agencies
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Media Agency does not include
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Anything that is not a media agency
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Examples of media agencies
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Razorfish, Carat, Mindshare, Mediavest, Digitas, etc
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Local includes
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Local services, local businesses, job-sites, classifieds, location, specific businesses
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Local does not include
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Lotteries, schools, quick-service restaurants
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Example of Local businesses
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Six Flags, Atlantic City Casino, Monster.co, Yellow Pages, Seamless.com, Malls
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