IndiGo is a private, carrier based in Gurgaon, Haryana, India. The airline started operations In August 2006 and currently holds the largest market share with 24. 9 per cent In India.
Ranking 1 lth among the 25 biggest low-cost airlines In the survey done by the CAPA (Centre for Asla Pacific Aviation) Indigo emerged as one of the largest low-cost airlines. Its capacity Increased 34. 6 per cent ; IndlGo and Indonesia's Lion Air's capacity growth is the second highest among all low-cost carriers , only second to Spane'sVueling Airlines , which added 40 per cent capacity last year.IndiGo was the largest carrier in the domestic market in Jul-2012 IndiGo has increased weekly capacity by over 30% in the past 12 months, while Jet Airways has been moderating its domestic capacity growth over the last few years with capacity growth coming larg
...ely from changes in aircraft configuration related to the transfer of services to Its low-cost subsidiary Jet Konnect. IndiGo monthly passenger traffic: Jan-2006 to Jul-2012 Jul-2012 load factors data shows that In addltlon to transporting the largest number of passengers in the month, IndiGo, as usual, reported the strongest load factor at 75.Although this was down significantly from 86.
5% in Jun-2012, reflecting seasonal trends as the peak summer season ends and the domestic market enters its lean season. No airline reported month-on-month load factor gains in Jul-2012, while IndiGo and Air India were the only two airlines which reported marginal increases in load factors in Jun-2012. The sharpest decline, as expected, was seen at Kingfisher, reporting load factors of only 53% despite operating a quarter of the number of aircraft It di
a year earlier.Indian carriers seat factor: Jul-2012 Brand mantra cleverly put name Indla+go The three pillars Offer fares that are always low * flights that are on time * courteous, hassle-free travel experience * gelled up with the advertising agency Wieden + Kennedy India (W+K) who believe "Advertising is irrelevant if the customer experience isn't great. " * Started working before the inception of indigo * They decided people shouldnt feel cheap when they buy cheap.
Jayal,director of the W+K describes the target consumer as "not a demographic but a psychographic" and the brand as having an abundance of crossover appeal * Respect for the fundamentals and at the same time adding the cool quotient Step-less stairs, handicap-accessible boarding ramps, * q-buster scanners for passengers traveling without check-in luggage * every product from the sign on the fragile goods to the biscuits tins on the planes are designed to differentiate them from the common goods * "It's not Just pack 'em in and sell 'em stuff.The idea is to offer differentiated products that people actually want. " * "What characterizes the IndiGo gang is that theyre very keen to get it right, theyre obsessive about details," says Jayal. "Even the tape that separates our (check-in counter or boarding) queues reads 'no red tape" Jayal adds. It is, of course, a precise shade of indigo.
Commercial in 2010 was a smash hit * tagline "on-time," IndiGo consciously steers clear of budget badges of honor presumably cost will always factor into a customer's choice. With conveyor belts and assembly lines and workers indistinguishable in their uniform projects line efficiency. * receptionists, slick executives and smiling airline
crew are more a montage from mid-century London and Paris than a reflection of India 2010.Referenceshttp://www.business-standard.com/article/companies/indigo-among-the-fastest-expanding-airlines-globally-113010200071_1.htmlhttps://centreforaviation.com/insights/analysis/story-of-exceptional-growth-in-indian-domestic-market-takes-diversion-80474http://travel.cnn.com/mumbai/life/brand-story-behind-indigo-044435/
