Guerrilla, Buzz & Viral Marketing (Unconventional Promotion tools) – Flashcards
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Marketing Mix
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Product Price Place Promotion
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The Promotional Mix
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The combination of communication tools a company uses to effectively connect with its consumers Advertising Personal Selling Sales Promotion Public Relations
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Nontraditional Communication Tools
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Word of Mouth Marketing Guerilla Marketing Viral Marketing Buzz Marketing
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Word of Mouth
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one of the most (if not the most) powerful promotional tools
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Guerrilla Marketing
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An advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results
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Ambient Marketing
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Allows a business to create brand recognition without necessarily pushing their products
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Presence Marketing
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Is about making the business name recognizable and familiar by being visible daily
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Grassroots Marketing
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Is about winning customers one-by-one rather than on a very large scale. A successful campaign is about building relationships and emphasizing the personal connection.
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Wild Postings
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is overwhelming areas with plastered multiple copies of a poster for a movie, concert, or product
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Undercover Marketing
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Is all about selling something to someone who has no idea they've just witness a sales pitch -Ad Spies -Leaners (paid actors) -Product Placement
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Experiential Marketing
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Aims to give you an experience rather than send you a one-way message. Lets you interact with the product and associate your immediate emotional responses with that brand
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Interactive Marketing
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Refers to the evolving trend in marketing whereby marketing has moved from a transaction based effort to a conversation
