Guerrilla, Buzz & Viral Marketing (Unconventional Promotion tools)

Marketing Mix
The Promotional Mix
The combination of communication tools a company uses to effectively connect with its consumers

Personal Selling
Sales Promotion
Public Relations

Nontraditional Communication Tools
Word of Mouth Marketing
Guerilla Marketing
Viral Marketing
Buzz Marketing
Word of Mouth
one of the most (if not the most) powerful promotional tools
Guerrilla Marketing
An advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results
Ambient Marketing
Allows a business to create brand recognition without necessarily pushing their products
Presence Marketing
Is about making the business name recognizable and familiar by being visible daily
Grassroots Marketing
Is about winning customers one-by-one rather than on a very large scale. A successful campaign is about building relationships and emphasizing the personal connection.
Wild Postings
is overwhelming areas with plastered multiple copies of a poster for a movie, concert, or product
Undercover Marketing
Is all about selling something to someone who has no idea they’ve just witness a sales pitch
-Ad Spies
-Leaners (paid actors)
-Product Placement
Experiential Marketing
Aims to give you an experience rather than send you a one-way message. Lets you interact with the product and associate your immediate emotional responses with that brand
Interactive Marketing
Refers to the evolving trend in marketing whereby marketing has moved from a transaction based effort to a conversation

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