Growth at Nike – Flashcards
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Current/Current => 1. Golf gloves to the U.S. 2. Golf balls to the U.S. Current/New => 1. Nike sleepwear to U.S. 2. Nike energy bars to U.S. New/Current => 1. Nike golf clubs to India 2. Nike golf accessories to Brazil New/New => 1. Nike energy drinks to Russia 2. Nike luggage to China
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In terms of the riskiness of the various diversification analysis strategies for the Nike Golf Market, penetration is the:
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least risky strategy
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If Nike Golf uses advanced technology to create a revolutionary new line of golf clubs for China, where Nike Golf clubs haven't been sold, this is an example of a:
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diversification strategy
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Among the diversification analysis strategies, the riskiest is a:
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diversification strategy
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Developing and selling the application for the iPhone that will give golfers in the United States the distance to the hole under the Nike brand name. That would be a:
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Product Development Strategy
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Nike golf decides to open its own retail stores in the United States to reach present customers better...
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market penetration strategy
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Nike Golf decides to introduce its newly designed, a product it has never sold before, in China
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Diversification strategy
