question

When planning a campaign, the first thing that an advertiser should think about should be:

answer

the advertiser's goals

question

Which is benefit of using display advertising with Google to build brand awareness?

answer

expansive network of diverse sites

question

For an advertiser focused on branding, what are the key success metrics?

answer

reach and frequency

question

A direct response advertiser would like to promote a new line of non stick cookware that is being sold on an e-commerce site with a display ad. This advertiser should choose a landing page for the ad that features:

answer

the entire new line of non stick cookware

question

Which of the following is typically most important in measuring a direct response advertiser's performance on the Google Display Network?

answer

Conversions

question

A direct response advertiser is primarily interested in generating conversions from a display campaign. To get the best return on investment, this advertiser should use:

answer

conversion optimizer

question

Which bidding option is best suited for an advertiser focused on branding goals?

answer

cost per thousand impressions

question

Why is recommended to separate Display Network campaigns from Search Network campaign?

answer

Different campaign settings may be more effective on different networks

question

Which is a unique benefit of creating a separate campaign that is only targeted to the google display network?

answer

allocate budget and control spend more effectively across campaigns

question

On schedule indicator (osi) is:

answer

the percent likelihood the campaign will deliver all impressions booked

question

An advertiser notices that a display campaign is receiving a larger number of conversions at certain times and days of the week. Which feature would help this advertiser maximize the number of conversions received at the campaign's current budget?

answer

Ad scheduling

question

Jackie is an advertiser that wants to target by using both remarketing and product listings. What is the best targeting strategy for Jackie to execute this?

answer

create two campaigns: one targeted to display- remarketing and the other targeted to search- product listings

question

How long should advertisers wait after creating a new display campaign before analyzing its performance?

answer

2-3 weeks

question

Which is the best type of campaign for advertisers to target a set of specific sites they've chosen?

answer

placement targeting

question

True or False: when an advertiser edits an ad extension within an enhanced campaign, then all the performance statistics are lost

answer

false

question

Which tool is best suited to aid an advertiser that does not want to do the work of finding and bidding on placements?

answer

display campaign optimizer

question

When reviewing her display campaign, Gina sees that there are spikes in traffic to her site on weekdays from 10 am to 1 pm. With this data, which would help optimize her campaign?

answer

ad scheduling

question

Which automatically optimizes both targeting and bidding to help find additional conversion for display network campaigns?

answer

display campaign optimizer

question

What is it beneficial to include a text ad in the same ad group as an image ad when advertising on google display network?

answer

it ensures max coverage, as some publishers do not accept all ad formats

question

Which best practice is advisable when optimizing ad groups within a placement targeted display campaign?

answer

group placements with similar themes into the same ad group

question

An advertiser who sells java coffee beans has added the keyword java to an ad group. After two weeks, the advertiser runs a placement performance report and notices that the ad is showing up on website related to javascript programming. What should the advertiser do in order to avoid appearing on these irrelevant sites and to other sites related to javascript programming?

answer

add negative keywords like programming or javascript

question

Managed placements allow advertisers to:

answer

bid differently for specific placements on the google display network

question

An advertiser selling airplane tickets has designed an image ad with drop down menus for departure and arrival airport locations. Rather than programming the drop down menu to show actual airports, the advertiser wants a click on the ad to take the user to his or her website. This ad will:

answer

be disapproved because it mimics a function the ad cannot perform

question

Which would contribute to a higher quality score for a display ad?

answer

fast landing page load time

question

Ads are more likely to be contextual relevant with the sites they're on using:

answer

topic targeting

question

An ads quality score on the google display network will affect:

answer

whether an ad is eligible to enter the ad auction

question

Which is a method for evaluating performance that is only available for display ads created with the display ad builder?

answer

mouseover rate

question

What is the best practice for building ads using the display ad builder?

answer

add a visible display URL

question

An advertiser creates a display ad with the display ad builder. The ad doesn't display properly for all of the ad sizes that the advertiser wishes to use. What should the advertiser do to ensure that the ad can be shown in all ad sizes without limiting exposure?

answer

create new display ads that will work well with the ad sizes that are not working properly

question

Which builds keyword lists that can be used to show your ads on relevant web pages across the google display network?

answer

contextual targeting tool

question

When competing for the same ad unit, if the ad rank of a cost per thousand impressions, placement targeted ad is higher than the combined ad rank of all competing keyword targets ads, then the:

answer

placement targeted ad will be the only ad to appear in the unit

question

An advertiser who has seen success on the google display network with text ads wants to start using display ads for a seasonal advertising campaign. The advertiser has a medium sized creative team to create these ads. Why should this advertiser consider using google's display ad builder tool as opposed to other tools?

answer

display ad builder will allow the advertiser to easily create and change creative messaging

question

When optimizing for the google display network, a clear call to action in the ad text is important to:

answer

set expectations for users who are in various stages of the buying cycle

question

The display ad builder allows advertisers to:

answer

use templates to create display ads at scale

question

Which is a best practice for creating an effective ad using the display ad builder?

answer

use a color scheme that complements your image and brand

question

Jimmy is a surfing company's brand manager, and is implementing his video campaign. When selecting his video still, which is the best to demonstrate that the video is a short surfing video?

answer

When the surfer paddles out to the wave

question

What is a benefit of using the display ad builder to create an image ad?

answer

ability to choose from pre existing design templates

question

If a display ad has been disapproved, how does an advertiser submit a request for another review?

answer

save the edited ad or upload a new ad in adwords

question

when using CPA bidding, an advertiser bids using a max CPA and pays by:

answer

click

question

True or False: Auction bidding is not a concern for advertisers using reservations, as these placements are fixed a price

answer

true

question

Christina is an advertiser that wants to drive traffic to her site, has return on investment goals and is already using Adwords conversion tracking. Which bidding strategy is best for Christina?

answer

CPC

question

For advertisers bidding on a max CPC basis, Quality score on the google display network is evaluated on the:

answer

CTR of the ad and the relevance of the ad and keywords to the publisher's site

question

Which bidding option is best suited for an advertiser focused on direct response marketing goals?

answer

CPC

question

When advertisers who are using CPM bidding click on their own ads, quality score:

answer

isn't affected because CTR isn't a factor with CPM bidding

question

CPM bidding is only available for:

answer

campaigns that target the google display network

question

An advertiser using CPM bidding wants to max exposure on a specific set of sites that have been selected for a new campaign. Which is a best practice that this advertiser should employ when setting up the new campaign?

answer

set bids at the group or campaign levels

question

Anna is an advertiser that wants to increase the reach and visibility of her ads. Which bidding strategy is best for Anna?

answer

CPM

question

In order to used the conversion optimizer an advertiser must:

answer

be using CPC bidding

question

An advertiser wants a display ad to be eligible to appear on Youtube. The advertiser has already a campaign set to show only on managed placements within Adwords. What process does this advertiser need to follow for the ad to be eligible to appear on Youtube:

answer

select youtube.com or specific sections within Youtube where the ads will appear

question

Where do the majority of Adwords ad on Youtube appear?

answer

watch pages

question

In terms of numbers of queries , Youtube is the:

answer

2nd and largest search engine on the web

question

Ads on Youtube are bought and sold on an auction basis as well as on a reservation basis at:

answer

a fixed rate that varies by placement and country

question

An advertiser is running a placement targeted campaign on Youtube, and is consistently reaching the daily budget for the campaign. The advertiser is also receiving conversions at the desired cost per conversion. Based on this information, the advertiser should:

answer

increase the campaign's budget

question

Advertisers might choose to advertise on Youtube if their goal is to:

answer

target a specific demographic using sound and motion

question

View through conversions are only available to:

answer

advertisers that have implemented conversion tracking

question

True or False: An advertiser can target Youtube homepage on mobile devices via Adwords:

answer

false

question

TrueView in slate ads show:

answer

before Youtube partner videos that are 10 minutes or longer

question

With the TrueView in search an advertiser pays:

answer

only when a viewer chooses to watch the video

question

An Adwords advertiser who is promoting the release of a french film wants to advertise on Youtube. The film is entirely in french with no subtitles. The advertiser is already promoting the film heavily in France through a traditional advertising campaign but wants to ensure that the online ads reach the most relevant Youtube audience. Which targeting option should this advertiser select?

answer

Set language targeting options for the campaign containing the ads for the film

question

True or False: A best practice for selecting keywords with a TrueView in display campaign, is to consider using other Youtube user tags for keywords,

answer

true

question

An advertiser who purchases a Youtube homepage masthead ad pays a:

answer

fixed cost per day (CPD)

question

John is an advertiser concerned with the traffic fluctuations from his campaign he created through Adwords for video. Which is a reason why traffic fluctuations may have occurred for his video campaign?

answer

User behavior has changed on the videos or channel being targeted

question

Which video formats is changed using cost per view (CPV) pricing?

answer

true view video ads

question

In order to run a display ad through Adwords, a campaign must be opted into:

answer

Google display network

question

If an advertiser chooses to run ads in image or video formats, Google will:

answer

display these ads on the google display network

question

What is the best definition of Google display advertising?

answer

non text ads that use images, flash, video or other technologies, and appear alongside publisher content

question

Which feature applies to the google display network, but not the google search network?

answer

Frequency capping

question

true or false: video search behavior is different than traditional searching behavior

answer

true

question

Frequency capping limits the number of times:

answer

your ads appear to the same person on the display network

question

Frequency capping gives advertisers the ability to specify a limit to the number of:

answer

impressions for a unique user

question

The Adwords system will calculate the effective CPM for an ad entering into an auction for the google display network when there are:

answer

both CPM and CPC ads entering the auction

question

Which feature could help advertisers determine if the clicks they are receiving on the google display network are valuable?

answer

conversion tracking

question

An advertiser purchasing display advertising through other networks can still benefit from using Adwords display ads because the advertiser:

answer

can fill in the gaps of niche and mass marketed sites using Adwords targeting tool

question

Which allows an advertiser to reach users that have previously visited the advertiser's site, and show the user relevant ads when the user visits other sites on the google display network?

answer

remarketing

question

If a display ad appears "above the fold" this means that the ad:

answer

can be viewed in the upper portion of the page without scrolling

question

With click to play videos, a best practice is to:

answer

use a call to action in opening image

question

True or false: an advertiser can get target mobile apps via Adwords:

answer

true

question

Display inventory on google display network can come from adsense or:

answer

the double click ad exchange

question

Which ad format is easiest to create, edit, and has the widest reach on the google display network?

answer

text ads

question

Which is a video ad that can be implemented using Adwords for video:

answer

true view video ads

question

An advertiser who wants to target specific categories of video content on the google display network should:

answer

use the Adwords for video tool

question

Which report should advertisers run to see which google display network properties displayed their ads and view associated statistics?

answer

placement performance

question

An advertiser is running video ads on a placement targeted campaign. Recently, the play rate for video ads has decreased. To understand if the decreased play rate is due to the same users seeing the ad repeatedly and therefore not watching the video again, this advertiser should:

answer

run a reach and frequency report

question

In regards to advertising metrics, auction based reports can be reviewed by logging into Adwords and reservation based reports can be reviewed:

answer

by requesting it from the google representative

question

Which report is helpful when using site and category exclusions?

answer

placement report

question

Which allows advertisers to see which sites referred visitors with the most time spent on site

answer

google analytics

question

An advertiser who already has Adwords conversion tracking installed wants to optimize a campaign that contains display ads. In order to identify the websites that are generating sales, the advertiser should review:

answer

the conversions column of the placement performance report

question

Advertisers using the google display network can use the placement performance report to determine:

answer

the site URL where users have seen their ad

question

A user who is browsing the internet sees google Adwords display ad for laptop computers on a google display network site, but doesn't click on the ad. Two weeks later, the user is interested in buying a laptop computer and decides to visit the site from the ad. The user finds the site by performing a google search, goes directly to the site, and purchases a laptop. Implementing view through conversions would be valuable for the advertiser in this scenario because it would allow them to:

answer

measure the number of conversions that are associated with ad impressions

question

If your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest?

answer

viewable cost per thousand impressions (CPM)

question

Which practice would be acceptable under google's editorial and technical requirements?

answer

promoting documented copyrighted content

question

Your client wants to reach customers who are browsing content relevant to the company's keywords and highly likely to buy their products. You recommend using the search network with display select because the display option:

answer

uses keywords to target web pages with relevant content and uses predictive models to determine which pages are most likely to result in conversions

question

Where can you place a client's image and video ads?

answer

on the display network only

question

The ad gallery allows advertisers to:

answer

use templates to create display ads at scale

question

You might choose to use preferred layouts for dynamic ads if your client:

answer

wants to choose the layouts and features

question

Your client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend?

answer

in market audiences using the infant and toddler feeding/toddler meals category

question

CPM:

answer

lets you pay only for the impressions that become viewable

question

Which tool works best to help advertisers automatically find and bid on relevant placements

answer

display planner

question

An advertiser using viewable CPM bidding wants to max exposure on a specific set of sited selected for a new campaign. Which is a best practice when setting up the campaign?

answer

set bids on individual placements

question

To raise awareness of what you're advertising without limiting who might see your ads, you should:

answer

add multiple targeting methods and use the bid only setting

question

If you're considering a display network campaign and want to estimate the reach of different targeting options, you'd use:

answer

display planner

question

Haley's client wants to drive sales of her new cookbook that's about gluten free desserts. If Hayley sets up a display network campaign that targets potential customers using keywords and topics and the target and bid setting, her client's ads can show when:

answer

the keywords and topics match

question

Which of these metrics is typically most important in measuring a direct response advertiser's performance on the google display network?

answer

conversions

question

When an advertiser using viewable CPM bidding clicks on his own display ad, quality score:

answer

is not affected because the click is automatically filtered out by google's invalid click tech

question

Which automatically expends your reach based on your campaign's conversion history to help get as many conversions as possible for display network campaigns?

answer

aggressive targeting

question

What's something you can do in ad gallery to enhance a dynamic display ad?

answer

customize your logo and colors

question

In order to use conversion optimizer, an advertiser must:

answer

have a certain number of conversions in the previous 30 days

question

Someone browsing the internet sees google Adwords display ad for laptop computers on a google display network site, but does not click on it. Two weeks later, the user is interested in buying a laptop computer and decides to visit the site from the ad. The user finds the site by performing a google search, goes directly to the site, and purchases a laptop. Implementing view through conversions would be valuable for the advertiser because it could:

answer

measure the number of conversions that are associated with ad impressions

question

Which practice would violate google's editorial and professional requirements?

answer

showing a value track tag in the text

question

If you're using remarketing to reach people who've used your mobile app, they see your ads:

answer

while using other mobile apps on the same mobile or tablet device

question

Which is a benefit of using a lightbox ad?

answer

you can use any display network targeting method

question

You have a friend who has a small business, and she wants to manage her own Adwords campaign. She has no experience with Adwords and would like to experiment with different options. Which campaign type would you recommend to start?

answer

search with display select

question

Your client Kevin works for a retailer that sells eco friendly products. He wants to attract an audience with an established interest in his message. What type of targeting would you recommend?

answer

the green living enthusiasts affinity audience

question

On the display network, enhanced CPC automatically:

answer

sets bids to help you get the most clicks within your target spend amount

question

Your client has a mexican restaurant and wants to increase brand awareness in the local community. What type of ad would you create to help reach your client's goal?

answer

an interactive lightbox display ad on the display network that's focused on the restaurant's most popular menu item

question

In order to use remarketing with google analytics, you need to:

answer

have your google analytics and Adwords accounts linked

question

Which targeting method allows an advertiser to reach people who have previously visited their website by show them relevant ads when they visit other placements on the google display network?

answer

remarketing

question

Your client Ali has a car dealership. She wants to reach people who are actively researching electric cars and really buy one. Which type of targeting would you recommend?

answer

in market audiences

question

When creating a display ad, Ad gallery lets you:

answer

automatically create a display ad from existing ad text

question

A ready lightbox ad can contain:

answer

a video and images

Google Adwords Display Advertising – Flashcards

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