question

An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if they keywords:

answer

generate many impressions and very few conversions

question

What is a benefit of online advertising with Google Adwords?

answer

Ads are displayed to users who are searching for a particular product of service

question

It is beneficial to create multiple ad groups in order to:

answer

break up keywords and ads into related themes

question

Which Adwords settings are specified at the account level?

answer

A unique email address, a password, and billing information

question

An online retail company is based in the United States but ships to customers all over the world. If this company wants to serve Spanish language ads to Spanish speaking users, which targeting option should be refined?

answer

Language targeting

question

Which method would be recommended for an advertiser who is trying to increase the Quality Score of a low-performing keyword? Which approach would you recommend?

answer

Modify the ad associated with that keyword to direct to a highly-relevant landing page

question

An advertiser who decides to edit the location targeting of an ad can do this at the:

answer

campaign level

question

What is a benefit of advertising online?

answer

Reach people who are likely interested in what you're advertising

question

You want to generate leads with your AdWords campaign by encouraging people to fill out an interest form on your website. What do you need to know to measure return on investment(ROI) for this campaign?

answer

How much you've spent on the campaign compared to the value of good leads

question

One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the AdWords system really works?

answer

Due to change in traffic, AdWords allows up to 20% more clicks in a day than the budget specifies. However, in any given month, Adwords never charges more than the average daily budget amount multip

question

If your campaign is opted into show ads on the Google Display Network, and your Display Network ads have a lower CTR than your existing search ads - how will this impact the quality score of your search campaign?

answer

Your ad performance on the Display network does not affect your rank for search ads, so a lower CTR on the Display Network does not affect the Quality score of your ads for search

question

Tony travels frequently. He needs to be able to make changes to his AdWords account while he's offline so he downloads AdWords Editor. Using AdWords Editor Tony can do ALL of the following except:

answer

Refresh data to reflect the latest statistics on his cost-per-click (CPC) campaign

question

When people search for your client's watch repair business they use very specific terms like "vintage watch repairs" to show your ads doe these searches you'll want to use:

answer

Phrase match key words

question

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position?

answer

Improve Quality Score and increase cost-per-click (CPC)

question

To determine which ad language to target to a user, the Adwords system refers to that users:

answer

Google interface language setting

question

Which budget delivery option is most appropriate for an advertiser who wants Adwords to distribute ads evenly throughout the day?

answer

Standard

question

An advertiser wants to allocate additional budget to advertising new product line. In order to accomplish this goal, the advertiser should create:

answer

A campaign with a separate daily budget specific to the product line

question

Suppose you have created an ad group to advertise gourmet chocolate, and it includes keywords like "dark chocolate" and "gourmet chocolate bars". If you opted this particular campaign into the Google Display Network, what type of targeting would automatically be used to determine whether your ads might show?

answer

Automatic placements would be used to contextually target sites that share the same themes as keywords within your campaign

question

Which line of ad text would be disapproved based on Googles advertising policies?

answer

Best deals-click here

question

How do managed placements on the Display Network work?

answer

Advertisers manually select the desired sites on which their ads may appear

question

According to ad policies, what types of words, phrases, or characters can not be included in an Adwords text ad?

answer

Ads cannot use call-to-action phrases such as "click here" or "see this site"

question

Your text ad includes the phrase "your friend has a crush on you. see more!" Why could your ad be disapproved according to Adwords policies?

answer

Ads can not contain that amount of characters

question

Which formula does Google use to rank keyword-targeted ads on Google Search

answer

Maximum cost-per-click (CPC) bid x Quality Score

question

When resetting a password in Adwords, what should a user keep in mind?

answer

The new password is now required to access all other Google products with the affected Google Account log-in

question

A keyword with very low clickthrough rate (CTR) will usually receive:

answer

a low Quality Score on the Google Search Network

question

Adding placements to an ad group

answer

does not affect the Quality Score for search

question

In the case of a placement targeted ad on the Google Display Network, the Quality Score portion of calculating Ad Rank is based on:

answer

the maximum CPC of the keyword that triggered an ad

question

By adding managed placements to a Display Network campaign - you can show your ad:

answer

on specific webpages, online video games, RSS feeds, and mobile sites and apps that you select

question

A My Client Center (MCC) account manager wants to grant Standard Access to a linked client. Before making this change, the account manager should consider that Standard Access users can:

answer

see average cost-per-click (CPC) costs

question

What happens when an advertiser sets a daily budget lower than the recommended amount, using the "Standard" delivery method?

answer

Ads will not show every time a user searches on the advertiser's keywords

question

The maximum cost-per-click (CPC) bid is the:

answer

most an advertiser is willing to pay for each click on an ad

question

If an advertiser improves the Quality Score of a keyword, the keyword may:

answer

earn the ad higher average position

question

You can use Display Planner to:

answer

see potential webpages where your ad can appear based on your keywords

question

When sitelinks are set at both the campaign and ad group level, which will be displayed?

answer

Sitelinks at the ad group level

question

Which formula represents how Ad Rank is determined on Google search?

answer

Maximum cost-per-click (CPC) multiplied by Quality Score

question

An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when keyword bids are decided?

answer

The profit is derived from a paid click

question

What's a reason to use the "Search Network with Display Select" campaign type?

answer

You can pick the exact website where you want your ad to show

question

Blake is focused on branding and is more interested in his ads being viewed than in generating clicks. Which of these features would not be a good fit for him?

answer

Call extensions

question

Your client wants to show ads to people who've visited her website before. Which AdWords feature would you recommend she use?

answer

Remarketing

question

Which bidding strategy should Sara use if her goal is to get more people to call her local catering business?

answer

Cost-per-thousand-impressions (CPM)

question

Your client gets more conversions from ads that appear to people in Tokyo. What actions should you take to try and increase the number of conversions for this client?

answer

Use a location bid adjustment to increase bids for customers in Tokyo

question

Why should you link your client's AdWords account to Google's Webmaster Tools?

answer

See if people reach your client's website via ads or organic search

question

Clyde wants to raise the profile of his dance school. A "Display Network Only" campaign can help:

answer

Show ads on dance websites and YouTube videos

question

What is the benefit of having multiple ads in an ad group?

answer

AdWords will automatically rotate your ads and show the best performing ones more often

question

Your client's campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client's conversion rate?

answer

Make sure the landing page is closely related to the Ad

question

What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand?

answer

Add display ads and affinity audiences targeting people interested in green living and beauty

question

Each campaign in your AdWords account should have a single:

answer

Business goal

question

Which statistic indicates how often a click has let to a conversion?

answer

Conversion rate

question

Using the paid and organic report for her travel website, Karen noticed a relatively high organic clicks/query rate for the search query "Hawaii vacations." What does this mean?

answer

People who see Karen's sire in relevant organic search results often click through to her site

question

Caleb owns a music store and is creating an ad group for musical instrument rentals. What would be the most appropriate landing page for his ad?

answer

A page with information on instrument rentals and a contract form

question

Your new client's AdWords account has one campaign with one ad group that contains a list on hundreds of keywords. Which best practice should you follow when re-organizing this client's keywords?

answer

Create a new ad group with related keywords grouped together

question

Target CPA bidding can help drive conversions by using your conversion history and:

answer

cost-per-acquisition (CPA) goals raise your bid when a conversion is more likely

question

Conversion optimizer can help drive conversion by using your conversion history and:

answer

cost-per-acquisition (CPA) goals to raise your bid when a conversion is more likely

question

Which ad extension would you use for an advertise who has a chain of restaurants?

answer

Location extensions

question

Conversion tracking helps you improve the return on investment (ROI) from your online advertising because it:

answer

Shows you which ads lead to customer actions that have value for your business

question

What's one of the main benefits of using ad extensions?

answer

Extensions provide additional information to make your ads more relevant to customer

question

When someone clicks your ad the actual amount you're charged will be:

answer

The minimum needed to hold your ad position, under the maximum cost-per-click (CPC) limit

question

You can use audience targeting to show your ads to:

answer

Specific groups of people, based on their interests

question

You can use Display Planner to:

answer

See ways to reach your target audience based on your keywords, website, or interest categories

question

Anne-Marie's business goal is to generate online sales of her handmade purses. He AdWords costs are $100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (ROI)?

answer

Costs to produce her purses and revenue generated from her ads

question

You can use keyword planner to identify:

answer

The amount of traffic potential keywords you might get

question

Your ad can show on the Google Search Network when someone searches for terms that are similar to your:

answer

Keywords

question

Your client noticed that his ad was disapproved for editorial reason. Why is it important for him to understand and abide by Google's advertising policies?

answer

AdWords policies can help ensure ads are useful, varied, relevant, and safe for our web users

question

You would choose to advertise on the Google Display Network if you wanted to:

answer

show ads on websites related to your business

question

If you'd like your ads to show on certain sires across the internet, you can add these websites as:

answer

Placements

question

When building a keyword like for a Display Network campaign, you should do which of the following:

answer

Create ads that are relevant to all keywords

question

Julian wants to reach potential customers based on the type of device they're using, but he doesn't know how his campaign performs on different devices. How can Julian find meaningful data that will help him decide which devices to target?

answer

Create multiple campaign that target different devices, and monitor the reults

question

You sell video games and want people who play mobile gaming apps to know about your store. What's one benefit of promoting your products with a mobile app campaign on the Display Network?

answer

It encourages people using mobile devises to install your app

question

A client wants to promote her new mobile app by showing her ads in other mobile apps. How can AdWords help accomplish her goal?

answer

Google's Display Network includes many apps where she could show her ad

question

A client that owns a fine-dining restaurant in London wants to get more phone calls from people researching place to eat on their mobile phones. How should you optimize this client's campaign to help achieve their goal?

answer

Add call extension to the client's ads and monitor performance with the mobile clicks-to-call segment

question

In order to appeal to customers on mobile devices, it's important to:

answer

Send users to a mobile-friendly landing page

question

Cliff just started working with a client who has a very disorganized AdWords account. What's an effective way for him to begin restructuring his client's account?

answer

Create campaigns based on the structure of his client's website

question

When choosing a maximum cost-per-click (max CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that's:

answer

Based on how much your product is worth

question

You would choose to advertise on the Google Search Network if you wanted to:

answer

Reach customers while they're searching for your products/services

question

An advertiser should group their campaigns by:

answer

Type of products/services

question

A client who owns an online running show store wants to drive sales of a particular model of women's running shoes. What keywords should you include in this client's keyword list to help achieve their goal?

answer

Specific terms about the shoe brand and model your client is selling

question

Laura runs an online store with a large inventory of children's toys and games. Which ad format would you use for Laura's campaign to reach people interested in purchasing children's games?

answer

Product Listing Ads

question

When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords?

answer

AdWords can automatically include these variations for you

question

Your client noticed last month that his ad often showed up beside another advertiser's ad for the same search terms. How can you help your client understand how he is performing compared to other advertisers?

answer

Use the auction insights report to show how often his ads rank higher in search results than those of other advertisers

question

What's the easiest way to evaluate if one version of your landing page performs better than another for the same ad?

answer

Create another ad group for the new landing page and compare the two ad groups

question

Which is a benefit of advertising online with Google AdWords?

answer

Advertisers can choose how much they spend and only pat when someone clicks their ad

question

Your client's campaign is consistently meeting its average daily budget. What should you do to maximize your client's budget throughout all hours of the day?

answer

Change the ad delivery method from "Accelerated" to "Standard"

question

Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on vacation and don't live in France. What would be an effective way to target this client's customers?

answer

Create a campaign targeting Paris and languages other than French

question

Which of the following items is not a component of Quality Score?

answer

Expected click through rate (CTR)

question

Google analytics can help you learn more about the behavior of your client's customers because it shows you how:

answer

They interact with her website

question

How do cost-per-click (CPC) ads compete with cast-per-thousand impressions (CPM) ads on Google Display Network?

answer

CPC bids are effectively converted to CPM bids

question

Donna sells t-shirts featuring vintage album covers. She wants people searching for unusual t-shirts to find her website, but she also thinks people interested in music might make a purchase. What campaign type would you recommend?

answer

"Search Network with Display Select- All Features"

question

You can win a higher ad position in the auction with a lower cost-per-click (CPC) bid by:

answer

Creating high-quality ads and landing pages

question

You can (also) win a higher ad position in the auction with a lower cost-per-click (CPC) bid by:

answer

Creating relevant keywords and ads, and using ad extensions

question

When setting up a campaign, you can use Display Planner to get an idea of the budget and bids you should set based on your:

answer

Historical cost-per-click (CPC) estimates for your keyword and placement ideas

question

What strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign?

answer

Increase bids on relevant keywords with low clicks and click through rate (CTR)

question

What is the recommended next step if you noticed from the Search terms report that certain terms are leading to a high number of clicks on your ads?

answer

Make sure relevant search terms are keywords and adjust your bid or ad text for these keywords

question

You ad can show to a user when your targeted language matches:

answer

A user's Google interface language setting

question

Mimi wants to reach people searching for baked goods, but only wants her ads to show during the hours she's open for business. Which campaign type is a good fit?

answer

"Search Network with Display Select-All Features"

question

What does converted clicks measure?

answer

The total number of clicks that led to a conversion

question

Which client would you advise to use radius targeting?

answer

Denise, whose service can reach customers within 30 miles

question

An advertiser has decided that they want to spend $608 per month for their campaign. How would you recommend they set their budgets in their AdWords account?

answer

Set a daily budget of #20 for the advertiser's campaign

question

You would advise a client that's launching a new product line to advertise on the Google Display Network because she can:

answer

use text ads that encourage people to visit her website

question

When creating text ads to advertise a client's small chain of Italian restaurants, what should you include in the ad texts to make it compelling to potential customers?

answer

Information about Italian food in the description

question

Tom wants to promote his windshield repair company's emergency service by reaching people right when they're searching for help. Which campaign type is a good fit?

answer

"Search Network with Display Select"

question

You signed 3 new clients each with an existing AdWords account. What's the best way to manage these accounts?

answer

Link the client accounts to your My Client Center (MCC) manager account

question

How can you see if people are searching for your client's services during the early morning and evening hours?

answer

Segment performance statistics by time

question

Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?

answer

Mobile bid adjustments

question

Every time your ad is eligibly to show, AdWords calculates it Ad Rank using your bid amount, components of Quality Score, and:

answer

The expected impact of extensions and other ad formats

question

An advertiser looking to drive conversion is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bidding?

answer

The average profit per conversion

question

Research for a client who owns used car dealerships shows that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people?

answer

Placements

question

A standard AdWords text ad is made up of:

answer

A headline, a display URL, and description text

question

If you want to directpeople to specific pages on your website form an ad, you can create an ad that uses:

answer

Sitelink extensions

question

Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?

answer

add a call-to-action like "sign up for free trial"

question

Keyword Planner can help you build a new Search Network campaign by:

answer

Multiplying keyword lists together

question

When reviewing your client's Search Network campaign, you notice that the ads in one of the ad groups have a low average position. Which flexible bid strategy should you use to help improve the position of these ads?

answer

Target search page location

question

On the Google Display Network, your ad is eligible to show on a webpage if your:

answer

Keywords match that webpage's content

question

Which of these metrics is especially important to clients who are running a branding campaign?

answer

Impressions

question

Belinda's boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign is a good fit?

answer

"Display Network only - All Features"

question

Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client's bidding strategy?

answer

Set a mobile bid adjustment to increase bids for searches made on mobile devices

question

An e-commerce client wants her campaign to be more profitable. After calculating this client's total profits from AdWords, what can you do to start maximizing result for profit?

answer

Test different cost-per-click (CPC) bids

question

All other things being equal, if you've set a maximum CPC bid of $1.00 for your ads, and if the next most competitive bid is $0.50 for the same ad position, what is the actual amount you'd pay for that click?

answer

$0.51

question

Which is a benefit of search advertising with Google AdWords?

answer

Better position in natural search results

question

An advertiser created a new search campaign with the goal of driving traffic to a new website. The advertiser wants to spend very little time setting and managing individual keyword bids. Which is the best bidding option for this advertiser?

answer

Automatic cost-per-click (CPC)

question

Amy, a new account manager at Bobs agency, will be working with three specific accounts underneath a My Client Center (MCC) account. Which is the best way for Bob to limit her access to only those accounts?

answer

Invite Amy as a read-only user on the MCC level, so she can view reports for the accounts she needs to see

question

Data shows that audience for a client's running shoe store is women ages 35-50. How can you optimize this client's Display Network campaign based on your research?

answer

Add demographic and age targeting to show ads to people in this audience

question

You client wants to increase the number of people visiting his website. When analyzing the data for Search campaign, which metric do you most want to improve?

answer

Click through rate (CTR)

question

When setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get. Which bidding strategy should you use to achieve this goal?

answer

Automatic cost-per-click (CPC)

question

Your client wants to improve her ad position. What would you recommend?

answer

Improve the ad quality and increase bid amount

question

Which client would you advise to advertise on the Google Search Network?

answer

Bill, who wants to reach people looking for plumbing services

question

When reviewing the Search terms report for one of you client's campaigns, you notice several terms that aren't relevant to what they're advertising. How can you use this information when refining the campaign's keywords?

answer

Add the terms as negative keywords

question

Which is an example of a consideration an advertiser should make when establishing AdWords advertising goals?

answer

Target market

question

By monitoring ad campaign performance, an advertiser may obtain the information needed to:

answer

Determine if campaigns are meeting overall marketing and conversion goals

question

What type of bidding method is used to manage image ads on the Google Display Network?

answer

CPM and/or CPC

question

What happens as a result of a search campaign consistently meeting its daily budget?

answer

Ads in that campaign will show less often than they could

question

What best describes Enhanced Cost-Per-Click (ECPC)

answer

ECPC is a CPC bidding feature that automatically bids more aggressively in auctions more likely to result in a conversion

question

Grouping similar keywords together in an ad group will:

answer

Keep an advertisers average cost-per-click (CPC) within a narrow range

question

If your ad serving option is set to "optimize" and there are multiple variations of you text ads within the same ad group. AdWords will:

answer

automatically try to show the best performing ad more often

question

you have been targeting the entire United States in your scuba diving equipment ad campaign, but you know that much of the scuba equipment that is sold to customers in Hawaii. What would be the most efficient way to optimize your campaign and measure the impact of an optimization?

answer

you create a separate campaign targeting only Hawaii so you can easily see how you campaign performs in that state, and adjust your budget

question

With social extensions, how are +1's calculated for your ad and Google+ page

answer

Only +1s from your Google+ page are showing in the count that is visible in your ad

question

What potential factor does Google use to calculate a search campaigns recommended daily budget?

answer

Impressions

question

A lower CPA does not necessarily indicate higher profit. Why?

answer

A lower CPA may also have lower sales volume, reducing overall profit

question

If the cost-per-thousand impressions (CPM) option is not available for a campaign, the most likely reason is that the campaign

answer

Is only opted into the Google search and the Search Network

question

Negative keywords can help advertisers refine the targeting of their ads, and potentially increase:

answer

The number of relevant Display Network placements

question

When a campaign is showing as "pending" within AdWords, it is:

answer

Inactive but scheduled to begin at a future date

question

Which is a benefit of AdWords for search marketing?

answer

Acquire potential qualified customers

question

Which can be controlled at the ad-group level of an AdWords account?

answer

Placements

question

Location extensions can:

answer

Help nearby consumers find or call your nearest storefront

question

The main goal of automatic cost-per-click (CPC) bidding is to:

answer

Generate as many clicks as possible within an advertisers target budget

question

Quality Score on Google search is evaluated

answer

Every time someone does a search that triggers you ad

question

Ad advertiser adds negative keywords to an ad group within a search campaign. This means that the ad will not show if the negative keywords:

answer

appear in a users search query

question

Which best describes keyword contextual targeting?

answer

themes of keywords are matched to relevant content on websites where ads will appear

question

Why should you avoid adding duplicate keywords across ad groups?

answer

Identical keywords compete against each other, and the better performing keyword triggers your ad

question

A Bilingual user searches on Google.com and has set Spanish as the preferred Google interface language. In order to target this particular user, which campaign language setting should an advertiser use?

answer

Spanish

question

The Opportunities tab with AdWords can be used to:

answer

Find keyword, bid, and budget ideas that can help improve your campaign performance

question

It is important to identify special offers like "free shipping" before building an AdWords campaign in order to:

answer

Create compelling ad text

question

An advertiser creates a new ad group in a campaign that is set to run on all relevant sires across the Google Display Network. If both keywords and placements are added to the ad group, they would work together to:

answer

Restrict the ads to specific sites and show them only when the content of that sites page is relevant to the keywords

question

A My Client Center (MCC) account functions primarily as:

answer

An umbrella account that allows for access to individual accounts with a single log-in

question

Which is a best practice for creating effective ad text?

answer

Includes prices, promotions, and exvlusives

question

A benefit of My Client Center (MCC) is the:

answer

Dashboard that provides summaries of statistics for all client accounts

question

Which is a benefit of Manager Defined Spend (MDS)?

answer

Control over managed account budgets for My Client Center (MCC) account-users

question

Jims restaurant is launching a new campaign and would like greater exposure on mobile devices to attract users on the go. How can this be done?

answer

Enable a bid adjustment to bid more aggressively on mobile devices

question

Someone using the Google Russian search domain (Google.ru) changes the language to English on the "preferences" page. This user may see ads targeted to:

answer

English speakers in Russia

question

Which is a factor that Google uses to target ads to users based on physical location

answer

Internet Protocol (IP) address

question

Which are required components of an ad group running on the Search Network?

answer

Text ad, keywords, default bid

question

When setting up an AdWords account, choose your currency and permanent time zone carefully because:

answer

These cannot be changed once you have set up your account

question

Ad groups should be used to:

answer

Organize your ads by a common theme, such as the types of products or services you want to advertise

question

An advertiser wants to increase click through rate (CTR). Which would help to eliminate irrelevant impressions?

answer

Add negative keywords to the ad group

question

Higher Quality Scores typically result in:

answer

Lower costs and better ad positions

question

On the Display Network, all keywords are considered broad match only. This means that you do not need to:

answer

Include plurals, misspellings, and other variants of your keywords

question

Quality Score and Ad Rank are calculated

answer

Every time your ad is eligible to serve on a Display Network page

question

With the Smart Pricing feature in Display, if our data shows that a click from a Google Display Network page is less likely to turn into an actionable business result-such as an online sales, registration, phone call, or newsletter sign up- we may:

answer

Automatically reduce your cost-per-click bids on the Google Display Network

question

What is the impact of poor landing page quality on an ad group

answer

They keywords on the ad group will have a lower Quality Score

question

You are managing a campaign where budget is unlimited as long as ROI is positive, but something still limits how much you are able to effectively invest. What is it? Choose the most closely related answer

answer

The volume of traffic available for the keywords you are targeting

question

A primary benefit of location targeting is that advertisers can:

answer

Target any combination of countries, territories, and regions

question

Advertisers on Google search accrue cost in AdWords when:

answer

Users click on their ads

question

What should an advertiser use to organize ad groups?

answer

Common themes

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