FAU MAR3023 – Ch. 9 Pt. 3 – Flashcards
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Which of the following social media strategies would you not recommend to help Faye's Boutique manage its inventories?
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Support Gail's idea that social media is a distraction and cannot help Faye's boutique reach its target market.
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What social media strategy would you recommend to help the boutique improve its overall customer service?
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Dedicate an employee to follow up on negative customer feedback on social media.
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All of the following are reasons that retailers like Faye's Boutique should use social media EXCEPT
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it guarantees an increase in revenue.
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All of the following are ways that social media can help Faye's select the best supply chain strategy EXCEPT
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analyzing previous sales data to prepare inventory for the busiest part of the year.
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Faye has decided to focus on a push strategy. All of the following are ways that social media can be helpful in this strategy EXCEPT
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monitor updates on social media when an item is ordered so that Faye's can begin the process of producing that item.
