Event Sales Final Exam – Flashcards

question
An important aspect in calling a prospect for the first time is grabbing the clients curiosity regarding the benefits of your product or service. true or false?
answer
True
question
the primary goal of any salesperson is getting a third party introduction to a prospect. true or false?
answer
False, Direct contact with the decision maker
question
Which of the following is a consideration in making a good first impression? a, body language b, a warm smile c, the way you dress d, all of the above
answer
d
question
the receptionist or assistant of a decision maker is not a important consideration in approaching the customer. true or false?
answer
False
question
a motivator that can help salespeople move forward in their career is? a, fear of rejection b, a pat on the back c, resistance to change d, the inability to overcome self-doubt
answer
b
question
building rapport before you open your sales presentation is important for any salesperson/client relationship. true or false?
answer
true
question
Attention-getters refer to both verbal and nonverbal messages. true or false?
answer
True
question
Which of the following is not one of the 10 biggest sales mistakes? a, letting yourself slump b, lack of sincerity c, using words that kill sales d, buying great gifts
answer
d
question
the importance of a sales presentation is that it gives a salesperson the opportunity to prove the benefits of a product to a prospect. true or false?
answer
True
question
Preparing a great speech for your presentation is the most important consideration in a successful sales presentation. True or false?
answer
False, benefits of product or service
question
which of the following is not a clue to finding the power players in an audience during a sales presentation? a, listening to the person directing your conversation b, the seating arrangment c, watching how the audience members behave towards eachother d, assuming that your source for arranging the presentation is the power player
answer
d
question
the average attention span is a, 5 minutes b, 7 minutes c, 15 minutes d, 17 minutes
answer
d
question
you should never allow a break in your presentation, otherwise, you lose the prospect focus. true or false?
answer
False
question
customizing your presentation means completely revamping your materials. true or false?
answer
False
question
a selling vocabulary is a list of words specific to your product or service. true or false?
answer
True
question
in order to impress your prospects, you should show your knowledge and expertise by using complex details and complicated messages. true or false?
answer
False
question
part of establishing trust with a prospect is speaking at a rate similar to the customers. true or false?
answer
true
question
Most experts recommend a presentation structure known as the a, trust presentation b, specifications presentation c, solutions presentation d, precise presentation
answer
c
question
the development of a precise statement of a prospect requirements and tolerance is known as a, a written sales proposal b, the product specifications c, a tangible solution d, the product statement
answer
b
question
the star of a presentation is a, you b, your company c, your product d, the power player
answer
c
question
visual aids and demonstrations are useful in evoking all of a prospects sense. true and false?
answer
true
question
customer concerns signal that a prospect is a, not interested in your product or service b, testing your sales ability c, uncomfortable with the sales process d, interested in only being a pest
answer
b
question
research indicates that successful interactions have much fewer objections than failed ones. true or false?
answer
true
question
the most difficult people to persuade are those who have no objections and raise no questions. true or false?
answer
true
question
customer concerns are generated by fear. true and false?
answer
true
question
Salespeople inspire fear. true or false?
answer
true
question
the messages your brain transmits, indicating your moves in a selling situation, are referred to as a, selling skills b, selling statements c, selling brainwaves d, selling instincts
answer
d
question
the acronym LSCPA stands for listen, sell, clarify, problem-solve, and ask for action. true or false
answer
False, Listen, share, clarify, problem-solve, and ask for action
question
an important aspect in the problem-solving step in LSCPA is to get the prospect involved in solving any objections. true or false?
answer
true
question
a common problem among salespeople is that they neglect to ask a prospect for an order. true or false?
answer
true, because they're fearful
question
sales people should learn one or two closing techniques. true or false?
answer
false, customize each technique
question
trial closes are used to discover whether the customer is leaning toward a buying decision. true or false?
answer
true
question
the result of the technique in which a prospect lists positive and negatives about a buying decision is that the prospect a, makes the deal b, voices an objection c, stalls d, does any of the above
answer
d
question
using a series of questions used to narrow the choice for a prospect is called a, a basic oral close b, a summary close c, an alternative close d, sharp angling
answer
c
question
every happy client is a potential higher authority. true or false?
answer
true
question
a closing technique in which the salesperson asks the prospect to imagine the financial appreciation of an item in the future is called a, business-productivity close b, law of 10 close c, best things in life close d, take it away close
answer
b
question
professional salespeople should stop the selling process after hearing the customer express a desire to think about the decision. true or false?
answer
False
question
a salespersons responsibility to a customer is finished when the purchase is finalized. true or false?
answer
false
question
which of the following has been ranked highest in terms of contribution to growth and profits a, product improvement or extensions b, development of entirely new product lines c, quality of service to the customer d, advertising and sales promotion
answer
c
question
vendor analysis focuses on the relative cost of providing necessary function or service at the desired time and place with the necessary quality. true or false?
answer
False, value analysis
question
which of the following is a pressing customer concern about service and follow-up a, spending minimal time on hold in order to speak to a real person b, being kept informed of ways to keep costs down and productivity up c, being informed promptly of potential challenges and getting any problems resolved quickly. d, all of the above
answer
d
question
cross-selling refers to selling bigger products or enhanced services to an account, which typically results in higher margins and greater dollar commitments. true or false?
answer
false, upselling
question
an important aspect of follow-up is to make your conversation or correspondence as interesting as possible. true or false?
answer
true
question
you should never send a thank you note to someone who buys from your competition. true or false?
answer
false
question
the heart of the CRM process is a, service b, information c, currency d, sales
answer
b
question
studies show that selling to qualified referrals has a closing rate of a, 80% b, 70% c, 60% d, 50%
answer
c, 60%
question
time management and territory management rely heavily on your own self-discipline. true or false?
answer
true
question
which is not a step in the BSM model? a, goal setting b, rewards c, rehearsals d, managing time
answer
d
question
an important tip for time management is to review and update your to-do list every month, every week, and every day. true or false?
answer
true
question
as a salesperson, your most valuable resources is your territory. true or false?
answer
false
question
a time trap is an unproductive activity that you should avoid. true or false?
answer
true
question
how much of a salespersons time do administrative tasks usually consume a, 6% b, 16% c, 26% d, 36%
answer
b, 16%
question
time wasters include a, some phone calls b, some meetings c, some administrative wok d, all of the above
answer
d
question
in planning how to manage your time, you need to consider a, immediate activities b, secondary activities c, relatively unimportant activites d, all of the above
answer
d
question
a salesperson is always responsible for territory and sales route design. true or false?
answer
false, company or sales manager
question
properly aligned territories improve morale among the sales forces. true or false?
answer
true
question
a salesperson should always follow a circular route in covering sales calls. true or false?
answer
true
question
a guide for sales which says that for every 10 qualified prospects, 3 will entertain a proposal, and 1 will become a customer
answer
10-3-1- rule
question
a series of steps involving monitoring, goal-setting, rehearsal, rewards, and self-contracting
answer
behavioral self-management (BSM)
question
Reports completed by salespeople that detail who the salesperson called on, at what stage the prospect is within the sales cycle, and what follow-up activities are needed.
answer
call reports
question
quantitative goals assigned to individual sales people for a specified period of time
answer
quotas
question
customers, often located in a specified geographic area, that are assigned to an individual sales person
answer
territory
question
a dilemma usually stated as a search for a route through a territory that allows a salesperson to visit each customer and return to the starting point with minimum expenditures of both time or money
answer
traveling salesperson problem
question
selling additional products an services to a customer
answer
cross-selling
question
a business strategy that involves a comprehensive set of processes and technologies for managing relationships with potential and current customers and business partners across marketing, sales, and services
answer
customer relationship management
question
one of the pillars of sales support, which may include responding in an empathetic manner to any problems that arise
answer
deal with dissatisfaction
question
one of the pillars of sales support, which illustrates that salespeople should always try to be available, to ensure that the quality of the offering is maintained, and to be a source of information, help and ideas
answer
enhance the relationship
question
all of the efforts involved in servicing a sale and building a lasting and growing relationship with a customer
answer
follow-up
question
one of the pillars of sales support, which involves offering support services, assisting with any personnel training, and reporting implementation and utilization progress
answer
manage the implementation
question
one of the pillars of sales support, which means reducing any anxiety that mat arise with the purchasing decision
answer
Support the buying decision
question
selling bigger products or enhanced services to a customer, which typically results in higher margin and greater dollar commitments.
answer
up-selling
question
a detailed analysis of a product
answer
value analysis
question
an analysis of a vendor that looks a such items as delivery reliability, product quality, price, service, and technical competence
answer
vendor analysis
question
a closing technique in which the salesperson poses a series of questions designed to narrow the choice for a final selection
answer
alternative choice
question
a closing technique involving a simple statement that directly asks for the order
answer
basic oral close
question
a closing method in which the salesperson fills out an order form after determining preferences with a client. the sales person asks the client to check out the details and sign the form
answer
basic written close
question
a closing technique that emphasizes the enjoyment of a products benefits
answer
best things in life close
question
a closing technique that emphasizes the benefits of a product for a companys employees
answer
business-productivity close
question
a closing technique that relieves remorse after a purchase
answer
buyer-remorse close
question
the stage of selling when a salesperson asks for a commitment from the customer
answer
closing
question
an intentional error a salesperson makes to test how serious the prospects is about going ahead with the sale
answer
erroneous conclusion
question
a closing technique in which you use the example of a higher authority who is respected by the client as one of your satisfied clients
answer
higher authority close
question
a closing technique that allows a prospect to flex any budget constraints and disallow the easy dismissal of a salesperson
answer
its not in the budget close
question
A closing technique that emphasizes a products increased value in 10 years
answer
law of 10 close
question
a closing technique that reopens that conversation between a salesperson and a prospects when the sales seems lost
answer
lost sale close
question
a closing technique that emphasizes a mothers saying "silence means consent" right?
answer
my dear old mother close
question
a closing technique that helps the salesperson move beyond the word "no"
answer
no close
question
a closing technique in which a salesperson responds to a prospects question with another, related question
answer
porcupine method
question
a question a prospect can answer without thinking
answer
reflex question
question
a closing technique in which the salesperson accepts a prospects challenge to provide exact specifications, with the understanding that the sale is made
answer
sharp angling
question
a closing technique in which the sales person provides a summary of the benefits accepted and combines it with an action plan that requires the customers commitment
answer
summary close
question
a closing technique in which the sales person asks questions whose answers serve as indicators of how close the client is to making a purchase decision
answer
trial closes
question
a closing technique for dealing with people who don't want to make a decision on ownership simply because they feel they can make the decision at any time
answer
take it away close
question
a closing technique that emphasizes that the prospects may regret not making the purchase
answer
wish-ida close
question
an acronym that describes the process for responding to customer concerns. stands for listen, share, clarify, problem-solve, and ask for action
answer
LSCPA
question
Messages your brain sends out, telling you whats right and whats not in a selling situation
answer
selling instincts
question
the process of giving a prospect the ownership of your idea, product, or service to help move that person closer to making a decision
answer
assumptive selling
question
a restatement of the major points during a presentation
answer
brief recap
question
words and phrases particular to a given field of work
answer
jargon
question
language or words, that most people understand
answer
lay language
question
terms such as initial investment, initial amount, monthly investment, and monthly amount
answer
money terms
question
a precise statement of the clients requirements and tolerances
answer
product specifications
question
A notice that a customer sends out to qualified suppliers, asking them to bid on a project with a certain set of specifications
answer
request for proposal (RFP)
question
a written offer by a seller to provide a product or service to a purchasing organization
answer
sales proposal
question
a list of powerful but easy to understand words and phrases that are specific to your product or service
answer
selling vocabulary
question
a sales presentation structure that is used to convince customers that the goods and services offered match their requirements and satisfy their needs
answer
solution presentation
question
a process in which a salesperson offers something that the prospect hasn't yet asked for or about
answer
suggestive selling
question
verbal and nonverbal messages that can project a positive or negative image
answer
attention-getters
question
factors that keep salespeople from advancing in their career
answer
de-motivators
question
factors that keep sales people moving forward in their careers
answer
motivators
question
a rapport building technique in which a question is asked, the answer is acknowledged, and another question is asked, based on the response
answer
piggybacking
question
a person who knows what each employee's area of responsibility is in order to direct calls properly
answer
receptionist
question
a corporate event market segment would not need one of the following for their meeting a, free wifi b, business center c, family activities d, restaurant and lounges
answer
c
question
the behind the scenes activity of learning all you can about a prospect is called a, pitching b, pre-qualification c, propensity d, partying
answer
b
question
the set of integrated decisions and actions a business undertakes to achieve its marketing objectives by addressing the value requirements of its customers a, marketing mix b, marketing strategy c, market segmentation d, marketing tactics
answer
b
question
the consumers perception of who you are and your company are a, brand relationships b, brand meaning c, brand responses d, brand identity
answer
d
question
individual preferences that spur a person to buy are referred to ask task motives. true or false?
answer
False, referred to ask Personal motives
question
which of the following is not a positive nonverbal gesture a, open-handed gestures b, smiling c, folded arms d, nodding
answer
c
question
which moral principle is guided by "when in rome, do as the romans do? a, relativism b, machiavellianism c, conventional morality d, idealism
answer
c
question
the ability to put the other person at ease in a potentially tense situation is referred to as a, relating problems b, relating aspects c, relating talents d, relating skills
answer
d
question
which of the following is not a "must need" for an event a, meeting space b, sleeping rooms c, restaurants d, spas
answer
d
question
which of the following is not an area that needs to be developed for a marketing strategy a, target marketing b, positioning c, advocating skills d, marketing segmentation
answer
c
question
an approach used for buyers who best respond to an investment of more time and resources in the buyer-seller relationship and discovery process a, need-satisfaction model b, standardized model c, problem solution model d, transactional model
answer
a
question
you should always talk about your product twice as much as listening to your clients needs. true or false?
answer
False
question
if you have a very good, repeat client, is it always ethical to provide gifts of any value. true or false?
answer
false
question
in addition to addressing the customers needs, advocating is an opportunity to show your knowledge and gain the customers respect. true or false?
answer
true
question
a type of buyer who likes to bargain and gain an advantage over the sales person a, evader b, complainer c, analyzer d, wheeler-dealer
answer
d
question
the actions initiated while interacting with decision makers, calling on such skills as relating the needs discovery. a, pre-interaction b, interaction c, post-interaction d, none of the above
answer
b
question
the sales strategy's first step, in which a salesperson finds the right potential buyer a, qualification b, addressing concerns c, prospecting d, presentation
answer
c
question
which of the following is not part of the NEADS formula for qualifying a, enjoy b, acceptance c, solutions d, decision
answer
b, now enjoy alter decision solution
question
software designed to ensure that every person from a suppliers organization who comes into contact with a customer has access to all the latest information on the customer is.. a, CMS (content management system) b, DMS (data management software) c, KRS (knowledge representation system) d, CRM (customer relationship management software
answer
d
question
a high investment approach to relationship building that focuses on problem-solving for the client a, transactional relationships b, consultative relationships
answer
b
question
the perception that the reward exceeds the costs associated with establishing and/or expanding a relationship a, value b, satisfaction c, committment d, trust
answer
a
question
the first step of the learning curve, where you arent aware of how much knowledge is needed, is a, unconscious competence b, conscious competence c, unconscious incompetence d, conscious incompetence
answer
c, UI, CI, CC, UC
question
In order to fully understand your product, customer and competition, you need to know about your industrys environment. true or false?
answer
true
question
the same basic presentation given to every customer is a, benefit presentation b, needs presentation c, task presentation d, canned presentation
answer
d
question
the most important necessity for communicating the benefits of your product or service is having a sincere belief in it. true or false?
answer
true
question
a professional salesperson is attending a tradeshow in orlando. he brings his family, and includes their costs since he/she is already there on business. is this ethical. yes or no?
answer
no
question
the consumers perception of your product, brand, company, and competition a, positioning b, brand identity c, marketing strategy d, target marketing
answer
a
question
the sales strategys seventh step, or a satisified customers recommendation of another prospect for the salesperson a, closing the sale b, presentation c, referral d, prospecting
answer
c
question
a type of buyer who fights change, is suspicious and questions everything a, complainers b, cynics c, power-seeker d, believer
answer
b
question
in forecasting for future business, i ask clients, past sales executives, bloggers for their subjective interpretations, i am using the following method a, quantitative method b, qualitative method
answer
b, quantitative-historical qualitative- subjective
question
marketing considerations regarding the blending of price, product, promotion, and channels a, marketing mix b, marketing strategy c, market segmentation d, marketing tactics
answer
a
question
benefitizing means translating features of a product into benefits believed to be of value to the sales person. true or false?
answer
false, it is to be of value to the customer
question
the logical, practical, or functional reasons for buying are referred to as a, personal motives b, task motives
answer
b
question
feng shui is an important consideration in dealing with a customer from china. true or false?
answer
true
question
which approach to sales is a salesperson contacting a prospect by phone a, personal selling b, telemarketing/inside sales c, phone sales d, phone marketing
answer
b
question
quantitative data is based on historical data. true or false?
answer
true
question
which part of the selling triangle does not belong? a, product knowledge b, marketing tactics c, selling tactics and strategies d, attitude and goal setting
answer
b
question
is it ethical to revise a DMC's proposal, and create it for your themed event. yes or no?
answer
no
question
the purpose of a success journal is to help you learn your strengths and adjust in order to overcome any weakness. true or false?
answer
true
question
the time needed to progress from being a complete beginner to an expert is referred to as the a, learning tree b, learning experience c, learning compendium d, learning curve
answer
d
question
which of the following is a jury of executive opinion technique a, utilizing executives to provide their subjective opinions b, utilizing judicial opinions c, utilizing event attendees to vote on their opinion d, utilizing a court of law to determine
answer
a
question
new sales people should devote 50% of their time to prospecting. true or false?
answer
false
question
which of the following term is one of the 10 characteristics of a professional salesperson in which the salesperson shows a sincere interest in the prospects needs creating trust and openness a, interest in others b, empathy c, positive attitude d, confidence
answer
b
question
the question "we should use this meeting space more often, dont you think" is what type of sales question a, checking questions b, tie-down questions c, permission questions d, fact finding questions
answer
b, statement and question to get an answer
question
the actions the require skills in planning for your sales call fall into the category known as a, order taking b, pre-interaction c, interaction d, post-interaction
answer
b
question
the fourth stage of the seven steps of sales strategy is when you show the benefits of your product or service to a prospect. this stage is called a, addressing concerns b, qualification c, closing the sale d, presentation
answer
d
question
what is the triangle illustration called a, sales report b, sales triangle c, sales funnel d, sales process
answer
c
question
Name the stages of the sales funnel (1-7)
answer
1. prospecting 2. original contact 3. qualification 4. presentation 5. addressing concerns 6. closing the sale 7. referral
question
where would you manage the sales funnel on a daily basis a, microsoft excel b, customer relationship management program (CRM) c, adobe program (PDF) d, customer profile program (CPP)
answer
b
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question
An important aspect in calling a prospect for the first time is grabbing the clients curiosity regarding the benefits of your product or service. true or false?
answer
True
question
the primary goal of any salesperson is getting a third party introduction to a prospect. true or false?
answer
False, Direct contact with the decision maker
question
Which of the following is a consideration in making a good first impression? a, body language b, a warm smile c, the way you dress d, all of the above
answer
d
question
the receptionist or assistant of a decision maker is not a important consideration in approaching the customer. true or false?
answer
False
question
a motivator that can help salespeople move forward in their career is? a, fear of rejection b, a pat on the back c, resistance to change d, the inability to overcome self-doubt
answer
b
question
building rapport before you open your sales presentation is important for any salesperson/client relationship. true or false?
answer
true
question
Attention-getters refer to both verbal and nonverbal messages. true or false?
answer
True
question
Which of the following is not one of the 10 biggest sales mistakes? a, letting yourself slump b, lack of sincerity c, using words that kill sales d, buying great gifts
answer
d
question
the importance of a sales presentation is that it gives a salesperson the opportunity to prove the benefits of a product to a prospect. true or false?
answer
True
question
Preparing a great speech for your presentation is the most important consideration in a successful sales presentation. True or false?
answer
False, benefits of product or service
question
which of the following is not a clue to finding the power players in an audience during a sales presentation? a, listening to the person directing your conversation b, the seating arrangment c, watching how the audience members behave towards eachother d, assuming that your source for arranging the presentation is the power player
answer
d
question
the average attention span is a, 5 minutes b, 7 minutes c, 15 minutes d, 17 minutes
answer
d
question
you should never allow a break in your presentation, otherwise, you lose the prospect focus. true or false?
answer
False
question
customizing your presentation means completely revamping your materials. true or false?
answer
False
question
a selling vocabulary is a list of words specific to your product or service. true or false?
answer
True
question
in order to impress your prospects, you should show your knowledge and expertise by using complex details and complicated messages. true or false?
answer
False
question
part of establishing trust with a prospect is speaking at a rate similar to the customers. true or false?
answer
true
question
Most experts recommend a presentation structure known as the a, trust presentation b, specifications presentation c, solutions presentation d, precise presentation
answer
c
question
the development of a precise statement of a prospect requirements and tolerance is known as a, a written sales proposal b, the product specifications c, a tangible solution d, the product statement
answer
b
question
the star of a presentation is a, you b, your company c, your product d, the power player
answer
c
question
visual aids and demonstrations are useful in evoking all of a prospects sense. true and false?
answer
true
question
customer concerns signal that a prospect is a, not interested in your product or service b, testing your sales ability c, uncomfortable with the sales process d, interested in only being a pest
answer
b
question
research indicates that successful interactions have much fewer objections than failed ones. true or false?
answer
true
question
the most difficult people to persuade are those who have no objections and raise no questions. true or false?
answer
true
question
customer concerns are generated by fear. true and false?
answer
true
question
Salespeople inspire fear. true or false?
answer
true
question
the messages your brain transmits, indicating your moves in a selling situation, are referred to as a, selling skills b, selling statements c, selling brainwaves d, selling instincts
answer
d
question
the acronym LSCPA stands for listen, sell, clarify, problem-solve, and ask for action. true or false
answer
False, Listen, share, clarify, problem-solve, and ask for action
question
an important aspect in the problem-solving step in LSCPA is to get the prospect involved in solving any objections. true or false?
answer
true
question
a common problem among salespeople is that they neglect to ask a prospect for an order. true or false?
answer
true, because they're fearful
question
sales people should learn one or two closing techniques. true or false?
answer
false, customize each technique
question
trial closes are used to discover whether the customer is leaning toward a buying decision. true or false?
answer
true
question
the result of the technique in which a prospect lists positive and negatives about a buying decision is that the prospect a, makes the deal b, voices an objection c, stalls d, does any of the above
answer
d
question
using a series of questions used to narrow the choice for a prospect is called a, a basic oral close b, a summary close c, an alternative close d, sharp angling
answer
c
question
every happy client is a potential higher authority. true or false?
answer
true
question
a closing technique in which the salesperson asks the prospect to imagine the financial appreciation of an item in the future is called a, business-productivity close b, law of 10 close c, best things in life close d, take it away close
answer
b
question
professional salespeople should stop the selling process after hearing the customer express a desire to think about the decision. true or false?
answer
False
question
a salespersons responsibility to a customer is finished when the purchase is finalized. true or false?
answer
false
question
which of the following has been ranked highest in terms of contribution to growth and profits a, product improvement or extensions b, development of entirely new product lines c, quality of service to the customer d, advertising and sales promotion
answer
c
question
vendor analysis focuses on the relative cost of providing necessary function or service at the desired time and place with the necessary quality. true or false?
answer
False, value analysis
question
which of the following is a pressing customer concern about service and follow-up a, spending minimal time on hold in order to speak to a real person b, being kept informed of ways to keep costs down and productivity up c, being informed promptly of potential challenges and getting any problems resolved quickly. d, all of the above
answer
d
question
cross-selling refers to selling bigger products or enhanced services to an account, which typically results in higher margins and greater dollar commitments. true or false?
answer
false, upselling
question
an important aspect of follow-up is to make your conversation or correspondence as interesting as possible. true or false?
answer
true
question
you should never send a thank you note to someone who buys from your competition. true or false?
answer
false
question
the heart of the CRM process is a, service b, information c, currency d, sales
answer
b
question
studies show that selling to qualified referrals has a closing rate of a, 80% b, 70% c, 60% d, 50%
answer
c, 60%
question
time management and territory management rely heavily on your own self-discipline. true or false?
answer
true
question
which is not a step in the BSM model? a, goal setting b, rewards c, rehearsals d, managing time
answer
d
question
an important tip for time management is to review and update your to-do list every month, every week, and every day. true or false?
answer
true
question
as a salesperson, your most valuable resources is your territory. true or false?
answer
false
question
a time trap is an unproductive activity that you should avoid. true or false?
answer
true
question
how much of a salespersons time do administrative tasks usually consume a, 6% b, 16% c, 26% d, 36%
answer
b, 16%
question
time wasters include a, some phone calls b, some meetings c, some administrative wok d, all of the above
answer
d
question
in planning how to manage your time, you need to consider a, immediate activities b, secondary activities c, relatively unimportant activites d, all of the above
answer
d
question
a salesperson is always responsible for territory and sales route design. true or false?
answer
false, company or sales manager
question
properly aligned territories improve morale among the sales forces. true or false?
answer
true
question
a salesperson should always follow a circular route in covering sales calls. true or false?
answer
true
question
a guide for sales which says that for every 10 qualified prospects, 3 will entertain a proposal, and 1 will become a customer
answer
10-3-1- rule
question
a series of steps involving monitoring, goal-setting, rehearsal, rewards, and self-contracting
answer
behavioral self-management (BSM)
question
Reports completed by salespeople that detail who the salesperson called on, at what stage the prospect is within the sales cycle, and what follow-up activities are needed.
answer
call reports
question
quantitative goals assigned to individual sales people for a specified period of time
answer
quotas
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customers, often located in a specified geographic area, that are assigned to an individual sales person
answer
territory
question
a dilemma usually stated as a search for a route through a territory that allows a salesperson to visit each customer and return to the starting point with minimum expenditures of both time or money
answer
traveling salesperson problem
question
selling additional products an services to a customer
answer
cross-selling
question
a business strategy that involves a comprehensive set of processes and technologies for managing relationships with potential and current customers and business partners across marketing, sales, and services
answer
customer relationship management
question
one of the pillars of sales support, which may include responding in an empathetic manner to any problems that arise
answer
deal with dissatisfaction
question
one of the pillars of sales support, which illustrates that salespeople should always try to be available, to ensure that the quality of the offering is maintained, and to be a source of information, help and ideas
answer
enhance the relationship
question
all of the efforts involved in servicing a sale and building a lasting and growing relationship with a customer
answer
follow-up
question
one of the pillars of sales support, which involves offering support services, assisting with any personnel training, and reporting implementation and utilization progress
answer
manage the implementation
question
one of the pillars of sales support, which means reducing any anxiety that mat arise with the purchasing decision
answer
Support the buying decision
question
selling bigger products or enhanced services to a customer, which typically results in higher margin and greater dollar commitments.
answer
up-selling
question
a detailed analysis of a product
answer
value analysis
question
an analysis of a vendor that looks a such items as delivery reliability, product quality, price, service, and technical competence
answer
vendor analysis
question
a closing technique in which the salesperson poses a series of questions designed to narrow the choice for a final selection
answer
alternative choice
question
a closing technique involving a simple statement that directly asks for the order
answer
basic oral close
question
a closing method in which the salesperson fills out an order form after determining preferences with a client. the sales person asks the client to check out the details and sign the form
answer
basic written close
question
a closing technique that emphasizes the enjoyment of a products benefits
answer
best things in life close
question
a closing technique that emphasizes the benefits of a product for a companys employees
answer
business-productivity close
question
a closing technique that relieves remorse after a purchase
answer
buyer-remorse close
question
the stage of selling when a salesperson asks for a commitment from the customer
answer
closing
question
an intentional error a salesperson makes to test how serious the prospects is about going ahead with the sale
answer
erroneous conclusion
question
a closing technique in which you use the example of a higher authority who is respected by the client as one of your satisfied clients
answer
higher authority close
question
a closing technique that allows a prospect to flex any budget constraints and disallow the easy dismissal of a salesperson
answer
its not in the budget close
question
A closing technique that emphasizes a products increased value in 10 years
answer
law of 10 close
question
a closing technique that reopens that conversation between a salesperson and a prospects when the sales seems lost
answer
lost sale close
question
a closing technique that emphasizes a mothers saying "silence means consent" right?
answer
my dear old mother close
question
a closing technique that helps the salesperson move beyond the word "no"
answer
no close
question
a closing technique in which a salesperson responds to a prospects question with another, related question
answer
porcupine method
question
a question a prospect can answer without thinking
answer
reflex question
question
a closing technique in which the salesperson accepts a prospects challenge to provide exact specifications, with the understanding that the sale is made
answer
sharp angling
question
a closing technique in which the sales person provides a summary of the benefits accepted and combines it with an action plan that requires the customers commitment
answer
summary close
question
a closing technique in which the sales person asks questions whose answers serve as indicators of how close the client is to making a purchase decision
answer
trial closes
question
a closing technique for dealing with people who don't want to make a decision on ownership simply because they feel they can make the decision at any time
answer
take it away close
question
a closing technique that emphasizes that the prospects may regret not making the purchase
answer
wish-ida close
question
an acronym that describes the process for responding to customer concerns. stands for listen, share, clarify, problem-solve, and ask for action
answer
LSCPA
question
Messages your brain sends out, telling you whats right and whats not in a selling situation
answer
selling instincts
question
the process of giving a prospect the ownership of your idea, product, or service to help move that person closer to making a decision
answer
assumptive selling
question
a restatement of the major points during a presentation
answer
brief recap
question
words and phrases particular to a given field of work
answer
jargon
question
language or words, that most people understand
answer
lay language
question
terms such as initial investment, initial amount, monthly investment, and monthly amount
answer
money terms
question
a precise statement of the clients requirements and tolerances
answer
product specifications
question
A notice that a customer sends out to qualified suppliers, asking them to bid on a project with a certain set of specifications
answer
request for proposal (RFP)
question
a written offer by a seller to provide a product or service to a purchasing organization
answer
sales proposal
question
a list of powerful but easy to understand words and phrases that are specific to your product or service
answer
selling vocabulary
question
a sales presentation structure that is used to convince customers that the goods and services offered match their requirements and satisfy their needs
answer
solution presentation
question
a process in which a salesperson offers something that the prospect hasn't yet asked for or about
answer
suggestive selling
question
verbal and nonverbal messages that can project a positive or negative image
answer
attention-getters
question
factors that keep salespeople from advancing in their career
answer
de-motivators
question
factors that keep sales people moving forward in their careers
answer
motivators
question
a rapport building technique in which a question is asked, the answer is acknowledged, and another question is asked, based on the response
answer
piggybacking
question
a person who knows what each employee's area of responsibility is in order to direct calls properly
answer
receptionist
question
a corporate event market segment would not need one of the following for their meeting a, free wifi b, business center c, family activities d, restaurant and lounges
answer
c
question
the behind the scenes activity of learning all you can about a prospect is called a, pitching b, pre-qualification c, propensity d, partying
answer
b
question
the set of integrated decisions and actions a business undertakes to achieve its marketing objectives by addressing the value requirements of its customers a, marketing mix b, marketing strategy c, market segmentation d, marketing tactics
answer
b
question
the consumers perception of who you are and your company are a, brand relationships b, brand meaning c, brand responses d, brand identity
answer
d
question
individual preferences that spur a person to buy are referred to ask task motives. true or false?
answer
False, referred to ask Personal motives
question
which of the following is not a positive nonverbal gesture a, open-handed gestures b, smiling c, folded arms d, nodding
answer
c
question
which moral principle is guided by "when in rome, do as the romans do? a, relativism b, machiavellianism c, conventional morality d, idealism
answer
c
question
the ability to put the other person at ease in a potentially tense situation is referred to as a, relating problems b, relating aspects c, relating talents d, relating skills
answer
d
question
which of the following is not a "must need" for an event a, meeting space b, sleeping rooms c, restaurants d, spas
answer
d
question
which of the following is not an area that needs to be developed for a marketing strategy a, target marketing b, positioning c, advocating skills d, marketing segmentation
answer
c
question
an approach used for buyers who best respond to an investment of more time and resources in the buyer-seller relationship and discovery process a, need-satisfaction model b, standardized model c, problem solution model d, transactional model
answer
a
question
you should always talk about your product twice as much as listening to your clients needs. true or false?
answer
False
question
if you have a very good, repeat client, is it always ethical to provide gifts of any value. true or false?
answer
false
question
in addition to addressing the customers needs, advocating is an opportunity to show your knowledge and gain the customers respect. true or false?
answer
true
question
a type of buyer who likes to bargain and gain an advantage over the sales person a, evader b, complainer c, analyzer d, wheeler-dealer
answer
d
question
the actions initiated while interacting with decision makers, calling on such skills as relating the needs discovery. a, pre-interaction b, interaction c, post-interaction d, none of the above
answer
b
question
the sales strategy's first step, in which a salesperson finds the right potential buyer a, qualification b, addressing concerns c, prospecting d, presentation
answer
c
question
which of the following is not part of the NEADS formula for qualifying a, enjoy b, acceptance c, solutions d, decision
answer
b, now enjoy alter decision solution
question
software designed to ensure that every person from a suppliers organization who comes into contact with a customer has access to all the latest information on the customer is.. a, CMS (content management system) b, DMS (data management software) c, KRS (knowledge representation system) d, CRM (customer relationship management software
answer
d
question
a high investment approach to relationship building that focuses on problem-solving for the client a, transactional relationships b, consultative relationships
answer
b
question
the perception that the reward exceeds the costs associated with establishing and/or expanding a relationship a, value b, satisfaction c, committment d, trust
answer
a
question
the first step of the learning curve, where you arent aware of how much knowledge is needed, is a, unconscious competence b, conscious competence c, unconscious incompetence d, conscious incompetence
answer
c, UI, CI, CC, UC
question
In order to fully understand your product, customer and competition, you need to know about your industrys environment. true or false?
answer
true
question
the same basic presentation given to every customer is a, benefit presentation b, needs presentation c, task presentation d, canned presentation
answer
d
question
the most important necessity for communicating the benefits of your product or service is having a sincere belief in it. true or false?
answer
true
question
a professional salesperson is attending a tradeshow in orlando. he brings his family, and includes their costs since he/she is already there on business. is this ethical. yes or no?
answer
no
question
the consumers perception of your product, brand, company, and competition a, positioning b, brand identity c, marketing strategy d, target marketing
answer
a
question
the sales strategys seventh step, or a satisified customers recommendation of another prospect for the salesperson a, closing the sale b, presentation c, referral d, prospecting
answer
c
question
a type of buyer who fights change, is suspicious and questions everything a, complainers b, cynics c, power-seeker d, believer
answer
b
question
in forecasting for future business, i ask clients, past sales executives, bloggers for their subjective interpretations, i am using the following method a, quantitative method b, qualitative method
answer
b, quantitative-historical qualitative- subjective
question
marketing considerations regarding the blending of price, product, promotion, and channels a, marketing mix b, marketing strategy c, market segmentation d, marketing tactics
answer
a
question
benefitizing means translating features of a product into benefits believed to be of value to the sales person. true or false?
answer
false, it is to be of value to the customer
question
the logical, practical, or functional reasons for buying are referred to as a, personal motives b, task motives
answer
b
question
feng shui is an important consideration in dealing with a customer from china. true or false?
answer
true
question
which approach to sales is a salesperson contacting a prospect by phone a, personal selling b, telemarketing/inside sales c, phone sales d, phone marketing
answer
b
question
quantitative data is based on historical data. true or false?
answer
true
question
which part of the selling triangle does not belong? a, product knowledge b, marketing tactics c, selling tactics and strategies d, attitude and goal setting
answer
b
question
is it ethical to revise a DMC's proposal, and create it for your themed event. yes or no?
answer
no
question
the purpose of a success journal is to help you learn your strengths and adjust in order to overcome any weakness. true or false?
answer
true
question
the time needed to progress from being a complete beginner to an expert is referred to as the a, learning tree b, learning experience c, learning compendium d, learning curve
answer
d
question
which of the following is a jury of executive opinion technique a, utilizing executives to provide their subjective opinions b, utilizing judicial opinions c, utilizing event attendees to vote on their opinion d, utilizing a court of law to determine
answer
a
question
new sales people should devote 50% of their time to prospecting. true or false?
answer
false
question
which of the following term is one of the 10 characteristics of a professional salesperson in which the salesperson shows a sincere interest in the prospects needs creating trust and openness a, interest in others b, empathy c, positive attitude d, confidence
answer
b
question
the question "we should use this meeting space more often, dont you think" is what type of sales question a, checking questions b, tie-down questions c, permission questions d, fact finding questions
answer
b, statement and question to get an answer
question
the actions the require skills in planning for your sales call fall into the category known as a, order taking b, pre-interaction c, interaction d, post-interaction
answer
b
question
the fourth stage of the seven steps of sales strategy is when you show the benefits of your product or service to a prospect. this stage is called a, addressing concerns b, qualification c, closing the sale d, presentation
answer
d
question
what is the triangle illustration called a, sales report b, sales triangle c, sales funnel d, sales process
answer
c
question
Name the stages of the sales funnel (1-7)
answer
1. prospecting 2. original contact 3. qualification 4. presentation 5. addressing concerns 6. closing the sale 7. referral
question
where would you manage the sales funnel on a daily basis a, microsoft excel b, customer relationship management program (CRM) c, adobe program (PDF) d, customer profile program (CPP)
answer
b
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