Wolfgang Keller Essay Example

the difficulty in finding a replacement with his level of skill, Keller, as the decision maker for the company's operations in Ukraine, is responsible for making this decision. Vladimir Antonov, the former head of the company prior to its acquisition by Konigsbrau, handles external contacts.

Keller informs Vorstand Hans Haussler about his report, highlighting the issue that has arisen due to Brodsky's lack of confidence and enthusiasm for Keller's proposed strategy. Despite Keller's analysis of local circumstances and belief in the strategy's effectiveness, Brodsky does not share the same view. Keller acknowledges that this behavior from Brodsky is disadvantageous and should have been addressed properly. Considering Brodsky serves as the head of the sales force, it is likely that his subordinates will also not take the company's plans seriously if he lacks faith in them.

Keller has taken the initiative to contact Brodsky's subordinates or customers when Brodsky is absent from the office. This is necessary because similar situations have occurred in the past and Keller does not foresee any improvement. Therefore, prompt action is needed. As a senior member of the company, it is expected that Brodsky comprehends and endorses the company's vision. However, he chooses to engage in arguments during performance appraisals with the aim of enhancing his feedback. Based on my understanding of this situation, there are two potential approaches for resolving this issue.

To start with, it is advised to assign Brodsky a specific region and task him with creating a plan to improve short-term sales. It is essential for the company's performance to compare the effectiveness of his approach with Keller's suggested strategy. If there is no

improvement after the initial evaluation, Keller should involve Haussler in assessing Brodsky's performance and finding ways to boost sales.