Marketing Plan Essays

The Far Horizon Convention Center is poised for a bright future, but achieving it demands meticulous planning and implementing an effective marketing strategy. This presentation will delve into the key features and highlights of the marketing plan created for Far Horizon, which aims to showcase its attractions not only to its target markets but also […]

Executive Summary Modern Liquor Distributors Pty Ltd is an alternative distribution company for a wide range of alcohol. Unlike the traditional alcohol distributor, our company provides a unique service for alcohol distribution service through the medium of mobile phones.This marketing plan is designed to give us a blueprint for marketing alcohol distribution service, SMS. We […]

The business structure and operations of Balcony Bars have been evaluated, with market segments identified and strategies proposed to achieve growth in sales and market share. Market research has provided comprehensive insight into the current situation and business environment, including a SWOT analysis that highlighted ways to attain marketing goals. By positioning the Balcony Bar […]

This case study examined the marketing planning process and made recommendations to help Antimos become a leader in the mosquitoes repellant industry. The company aims to leverage its internationally recognized mosquitoes repellant product, which is the result of advanced scientific research and ancient Chinese herbalogy studies, to generate wealth and growth. However, sales of Antimos […]

My proposed product is Wrigley’s Airwaves chewing gum. The target market will be Singapore, where it will be marketed as a medical item that can alleviate bad breath and provide relief from symptoms of cold and flu. However, currently in Singapore purchasing gum is only permitted for medicinal purposes with a prescription. My marketing strategy […]

Bacardi is a dominant player in the European Ready to Drink (here after: ‘RTD”) market. The current market situation as well as macro economic developments and market research support the managements decision to target a new market segment: women aged 25-39. The market for RTD’s has been growing rapidly in recent years. From our market […]

1. Introduction As per the case, Reliance Industries PLC is a UK-based manufacturer of suspension and braking parts mainly for the automotive sector. The company had acquired Ashton and Shaw UK Ltd, which was primarily producing electrical sub-assemblies for the automotive industry and was running on loss. With significant investment in new technologies and a […]

The marketing mix serves as a guide for the marketing strategy. Effective marketing strategies rely on utilizing different components including product, price, promotion, and place. Conducting successful market research can improve the efficiency of these elements. My business plan integrates these factors to persuade potential customers to utilize my services. The term “product” specifically pertains […]

Attributes refer to the characteristics or properties of a particular product, brand, service, advertisement or any object of interest in a market research context. Market and brand research often focus on identifying the most impactful features of a service, such as the cooking classes offered at Macy’s. These classes possess several attributes, such as exceptional […]

Nowadays, companies are commonly adopting ecommerce and e-marketing practices, as well as e-purchasing methods, which involve online transactions through web-based platforms. Major organizations face the challenge of creating their own website, advertising, and conducting promotions online in order to increase sales and profits. These companies invest a lot of their budget into sophisticated web design […]

TP Bowling started in the United States on May 8, 2009 and is currently in a phase of expansion. Bill Collins founded the organization, and the management team is known for its dynamic nature. With over 50 employees, the approach of the management is proactive and forward-looking. The employees are empowered to make decisions for […]

The marketing strategy is considered to be an important element in the arsenal of every organization and that is the reason why the TP bowling must focus on their marketing strategy in an effective and an efficient way. Mission TP bowling mission is to provide their customer a wide range of facilities through which they […]

Lloyds TSB bank, which belongs to the “Big Four” banks, has a history that traces back to several mergers in the early 1900s. In 1995, the bank underwent expansion through two major mergers- firstly with Cheltenham and Gloucester, and subsequently with TSB, which was the UK’s fifth largest high street bank at the time. The […]

In order to determine whether my business idea was feasible and worthwhile, my first step was to establish a framework. I gathered information from a range of sources, including the internet and websites focused on transportation links in Birmingham Town Centre, as well as location-specific attractions and the level of competition in the area. For […]

This is because in my local area, which is Billericay, has a couple of bakeries in the high street, but both are fairly small and the demand for cakes is fairly high, so I think Billericay high street would benefit from another cake shop. This shop not only specialises in cakes, but it also sells […]

Accessory products will be run through mini mind and mini USB ports allowing the SE of a wide range of functions to be used. Accessories will include a full keyboard, book light, and a mouse. Another accessory would be a case for the tablet that can be school customized for color and logo. The tablet, […]

The team was required to compile the last four weeks of assignments in which the team discussed the different aspects of marketing a new product. In this final phase of the five week long assignment, the team was to combine their Strategy and Positioning and Product, Pricing, and Channels papers along with their promotional strategy […]

Marketing Plan High’s Chocolate is a family owned Australia chocolate based in Adelaide AS. They specialize in handmade and single origin chocolates from Australia and around the world. The business is the oldest family owned chocolate maker in Australia and looking to increase awareness interstate and also around the world. Therefore, you are being called […]

Execute Summary The purpose for this document is to describe, and provide a framework for an optimized marketing plan for IGA Australia entering into Chinese market in the period May 2010 to May 2013. The report offers a structure for developing, implementing and controlling IGA China marketing program for the international IGA brand, in order […]

Introduction Samsung’s objective is to leverage their expertise and technology to develop extraordinary products and services that have a positive impact on the world (samsung.com/us/aboutsamsung). At Samsung, we view the entire universe as our customers and family. We are devoted to valuing all customers and providing them with exceptional treatment. Our dedication to offering affordable […]

Jollibee aims to increase profits by expanding through franchising and overseas expansion as part of its international growth strategy. The company’s objective is to double its earnings within five years, with an equal focus on franchising and company-owned expansion. Currently, most of JFC’s branches outside the Philippines are owned by the company, except for those […]

KFC officially known as Kentucky Fried Chicken is the universe biggest and most popular chicken-based eating house concatenation. headquartered in Louisville. Kentucky in the United State. It is originally founded by Colonel Harland Sander in 1952. Throughout its rapid growing it has now over 150. 000 shops available nationally in 105 states hiking 59 old […]